Devon Gardner Email & Phone Number

Chicago, IL, US

New Paltz, New York, US

• Compiled and analyzed marketing funnel metrics from Google Analytics 4, HubSpot & CrazyEgg to report quarterly to the CFO about campaign performance.
• Developed and implemented HubSpot workflows to automate lead qualification and nurturing processes.
• Maintained and optimized HubSpot CRM, including list segmentation, workflow creation, and data cleaning.
• Managed Google Ads campaigns to drive targeted traffic and increase conversions.

Woodland Park, Colorado, US

• Developed and recruited a high-performing, cross-functional team of 4 marketers.
• Owned annual and quarterly planning and marketing growth strategy aimed at strategic expansion of the Ministry’s donor base.
• Directed strategic initiative in collaboration with Next After aimed at building a high-performing Customer Data Platform (CDP) system, driving user engagement and upselling, resulting in a significant increase in.
• Managed a $120,000 marketing ad budget on TikTok and Facebook, successfully optimizing the cost per lead to $0.50 through the development of highly convertible lead magnets and A/B testing for campaign optimization.
• Implemented an email marketing campaign aimed at re-engagement, leading to a 20% surge in open rate and + 5.7% in CTR.
• Managed the annual Healing Masterclass campaign in HubSpot, generating over $330,000 in revenue.

Chicago, IL, US

• Owned end-to-end customer journeys, testable product-analytics insights, CRO initiatives and ongoing reporting regarding website performance, user adoption, and customer experience (NPS)
• Conducted thorough analysis of brand competitive data, sentiment analysis, and survey respondent analysis for Kimberley Clark brands and brand websites, utilizing Adobe Analytics
• Developed and provided DMSWOT (Diverse Mass Strength Opportunity and Threat analysis) to identify untapped market opportunities for the Cottonelle wet wipes initiative at Kimberley Clark
• Discovered and reported prescriptive insights for PACCAR Inc’s brands from analyzing 2nd and 3rd party data sources (Salesforce, GA4, Meta, AMZ & Google DSP, Email) to measure website and media campaign performance
• Optimized ETL processes, enhanced SQL database standardized design, and synchronized real-time data with Tableau dashboards at Paccar Inc.
• Integrated diverse data sources via APIs, including website analytics, media data metrics, and first-party sales and membership data.

Chicago, IL, US

• Collaborated with organizational leaders within the global human resources department, optimizing processes within the corporate interdepartmental and HCM (Human Capital Management) BU
• Engineered an Extract, Transform, Load (ETL) solution within Power BI, creating a payroll auditing tool, effectively optimizing the company’s Workday ERP system for internal stakeholders and executives.
• Improved operational efficiency by implementing Microsoft Power Automate Robotic Process Automation (RPA) technology, successfully streamlining automation of the talent acquisition dashboard and the bi-weekly update of.
• Created and delivered engaging presentations to internal stakeholders, effectively communicating dashboard report functionality and key insights.

Granville, OH, US

• Worked with MOJAVE program research data to study the uncertainty of the measure of the position of features observed in radio jets of Active Galactic Nuclei.
• Used SQL queries for data aggregation and multiple programming languages (Perl, R, Python) to process and interpret large multi-sourced data sets.
• Implemented multiple statistical methods and simulations, discovering complex relationships between multiple variables and the jet's position uncertainty.
• Constructed empirical and phenomenal models to explain the position uncertainty estimates representing the population of jet features.

Granville, OH, US

• Developed a model for data collection and data storage and a physical structural layout of the library that is more efficient for library staff and students.
• Performed statistical and classification methods such as READ scale ranking to make quantitative determinations upon the the effectiveness of the library structure.
• Created and administered survey to collect and analyze interpersonal data on behalf of Denison students and faculty about the functionality of the library.
• Practiced consultation and gained inter-personnel communication skills by engaging with clients and stakeholders in conferences and providing them with formal written proposals and progress reports.

Omaha, NE, US

• Managed security concierges and oversaw management operations servicing luxury apartment properties in downtown Chicago land area.
• Headed the creation of manuals and protocol used for concierge services for each of the unique luxury apartment properties.
• Developed and analyzed KPI metrics using hub spot to maintain and optimize performance.
• Resolved complications such as creating and manipulating security protocol and debugging issues regarding Signal 88's online security portal.
• Attained interpersonal communication skills by prospecting with, speaking with and rectifying client issues regarding the security service.

Chicago, Illinois, US

• Facilitated and consolidated activities for young children.
• Created a secure and fun environment for young children.
• Ensured children were motivated each day to participate in activities and events.

Bachelor Of Arts - Ba, Physics

Bachelor Of Arts - Ba, Data Analytics