Devon Griffith Email & Phone Number

International/China

Le’Beautiful ~ LE B Enterprise., International / China Contracted Media Creative Consultant ~ Women’s Ecommerce Online StoreProviding guidance and direction in direct to consumer product development, Merchandising and Media Marketing with cross-functional partners. Develop strategic vision for the channel and facilitate it’s execution with lead digital marketing initiatives including email, paid search, paid social affiliates, analyst and promoters.- Ensure all Ecommerce initiatives support the brand marketing and overseeing website fashion merchandise assortment, newness, recommend pricing and on-trend product opportunities. Strengthen website end-to-end customer experience and establishing sales goals. Lead development and implementation for all E-com media image/content art director, styling, photoshoot, graphics and UX/UI

New York City Metropolitan Area

Beverly Hills Polo Club ~ Fashion Option In., New York Design Lead/Merchandiser/Product Manager ~ Men’s and Young Men’s SportswearResponsible for the multi development of men’s and young men’s sportswear brands, from concept to bulk. Led the development and presentation of season color, design, print direction, fabric source, concept and product assortment resulting in the successful execution in brands direction, internal company strategies building offering beyond the “logo polo knit shirt”- Collaborated with operations to build a proper design-focused department with improved calendar, an effective on-calendar design cycle process, positively impacting development delivery of showroom sampling and restructuring seasonal line plans.- Orchestrating an effective raw material research and development process, partnered with the sourcing team and overseas suppliers to identify cost challenges and opportunities, adding focus to the workload and streamlined for accuracy, ensuring responsibilities are clear and transparent with creative team of 4 executive. - Lead design meetings to review and resolve challenges with internal partners, validate trends and concept direction in collaboration with significant external partners, creating a more professional and alive seasonal showroom presentation with our merchant and VP of Sales.- Partnered with Vice President of Sales to merchandise our many licensed brands: Beverly Hills Polo Club, Airwalk, Rugby University, London Fog, Nat Nast and Monument making sure we implement diversity in DNA to their catalogue, build-out collections that maximized business opportunity for multiple markets and provide each account with the product aligned to service their individual needs resulting in company growth by 20% between 2015 - 2017.- Collaborator Manager of all brands photoshoot, styling, casting, media marketing, E-commerce and showroom presentation.

New York City Metropolitan Area

Colors By Alexander Julian ~ Q4 Design Freelance Consultant/Creative Director – Men’s ContemporaryBrought on as the creative lead in acquiring Color By Alexander Julian brand, collaborating with the pioneer designer to develop a new image and marketing for a brand that had a few years of hiatus from the market. - Directed all fittings, design, fabric development, graphic packaging and marketing, resulting in the successful re-launch in Spring 2014- Effectively put in place a functional design and production team, skilled in tech-packs, fitting and lab-dips- Collaborate With Alex in rolling-out an online and traditional fashion marketing re-launching of the brand

New York City Metropolitan Area

Calvin Klein, White Label ~ PVH Corp. Freelance Woven Consultant Designer – Better Men’s ContemporaryCreative consultant tasked with refocusing and redirecting stagnant Macy's woven "casual and refined" collection. - Collaborating with senior leadership team, breathing freshness into the product line and redirecting the design aesthetic.- Responsible for season color, on-trend design, fabric research, fit comments and tech pack execution.

New York City Metropolitan Area

U.S. Polo Assn. / Phat Farm / U.S. Army ~ Longstreet Inc. Fulltime Contracted Creative Director/Senior Designer - Young Men’s, Boy’s 4-16 and Men’sSuccessfully orchestrated the acquirement of licensed brands Phat Farm, U.S.P.A. and U.S. Army for business continuity and sustainability. “Quarterback" working with Kimora Lee Simmons (Kellwood Co.) and her marketing team to rejuvenate the pioneer street brand Phat Farm.- Responsible for elevating all brands seasonal collections to create concepts, colors, graphics, fabrics, trims and washes.- Supervised a complex and organized design team, involving performing multiple functions within a high-performance workforce, implementing tech packs/fittings, and lab-dips- Revitalized the pioneer street brand Phat Farm in alliance with Kimora and supported U.S.P.A. in opening Sears, generating $3.5M in first season rollout.- Successfully create exclusive capsule collection with Massive Revolution Brand (co-ownership) for Marshalls and T.J. Maxx improving company spreadsheet.

New York City Metropolitan Area

Mezzanine Clothing Company & Massive Revolution Creative Director/Founder – Better Men’s Sportwear And Men’s StreetwearIn an over saturated street market of graphic Tees, over designed denim and black & red color combos, introduced a heritage street brand Massive Revolution. Collection aesthetic was built around a true sportswear design concept with a laser focus on creative integrity. Brand was met with praise and commercial success from its first introduction into market. Within two years grew brand revenue from 0 to 6 millions. Creative lead visionary with all the typical start-up duties on-brand/on-strategy execution and oversight in multi-channel creative decision making, including photo shoots, trade display show/showroom design, building website, marketing and sales. With the quick success of Massive Revolution, I saw another opportunity in the market for a more accessible nostalgic vintage Americana sportswear brand in the feel of Double RL, presented to market Mezzanine Clothing Company. Once again brand was met with industry excitement opening up key better retail doors it’s first season: Nordstrom, Barney’s New York, Neiman Marcus. Taking Mezzanine to ½ million it’s first year with adulation from many celebrities. - Executive lead overseeing on-trend design concepts, washes, seasons color stories, graphic/print design, fabrics/trims research, fitting, lab-dips, tech-packs and merchandising with sales. - Lead in price negotiation with overseas and partners, design/marketing team and sales passionate cheerleader.- Principal art director for all photoshoot, styling, marketing, editorial PR & media, casting and UX/UI

Bachelor Of Arts - Ba, Fashion/Apparel Design

Certification, Bespoken Tailoring, Workshop

Certificate, Music Recording Engineering

Music Production And Engineering