Marketing Manager
Grand Rapids, Mi, Us
Organik is a growth marketing firm focused on building relationships and engagement. We research your client base and find ways to better engage them. True engagement comes through meaningful two-way communication and conversations with clients and potential clients. Our first step is to take time to understand your clients, customers or members' needs and wants. We divide them into micro segments to help identify the best ways to connect. Once we understand our touch points, then we develop strategy and tactics; web, social marketing, digital marketing, social events, and traditional marketing that align with the micro segments. Even though the messaging is the same with each, the way we engage is different with each group. Developing metrics and maximizing analytical tools, we are able to adjust marketing campaigns to create maximum ROI – return on investment and (the new currency) return on influence. As conversations unfold, we are able to create more business from existing clients and find potential clients. The process also helps identify new revenue opportunities that would otherwise not be uncovered.SpecialtiesSocial media strategy and management, issue marketing, event marketing, organic marketing, marketing to existing clients, B2B focus, (CRM) marketing strategy, web strategy, brand management, business development, creating integrated SMS & Email Marketing campaigns, Content Management Solutions (CMS) , Online Advertisement Design, Podcast Creation, Lead Generation, Social Media Integration and Marketing, Search Engine Optimization (SEO), and Image Campaign Development or Reputation Management.