Devon Johnson Email & Phone Number

Toronto, Ontario, Canada

Finding opportunities to expand our marketable client base through strategic initiatives across Digital & Direct Marketing.

Toronto, Ontario, Canada

Driving client engagement through always-on, omni-channel lifecycle marketing; obsessing over client journeys to uncover new ways to grow our business. Launch, manage, and optimize CIBC's product agnostic engagement marketing. Specialize in trigger emails which ensure we provide the right content at the right time to drive sticky engagement behaviour.

Toronto, Ontario, Canada

My portfolio included mobile app adoption, credit cards and lending products. I collaborated with the product owners, marketing and digital strategy to effectively promote client offers, awareness of digital services, and adoption of other key product features. By influencing client engagement, satisfaction and retention, we increase revenue and reduce business costs.

306 Gerrard Street East, Toronto On

YSM offers wrap-around programming for street-involved youth, families in need and adults experiencing persistent poverty. As a member of the Philanthropy Team, I solicited major gift donations from individual, foundation, and corporate donors. I developed and maintained donor target lists that aligned proposals with various donors’ stated giving interests. Through compelling storytelling and timely reporting, as well as building strong internal and external relationships, my work brought in essential revenue for YSM's philanthropic work. Some of my stories were also featured in YSM’s mass marketing newsletter, annual report, e-mails, and direct mail appeals.

1881 Yonge Street, Suite 800 Toronto On M4S 3C4

During my four-year tenure at RCC, I was trusted with increasing responsibility for member relations, starting with serving small businesses and then taking on our largest retailers. This role promoted the interests of the retail industry and provided critical funding for RCC’s advocacy work. I launched and managed two benefit programs for large retail members, working collaboratively with retail suppliers to develop programs that generated revenue for RCC, delivered value to members, and generated business for the suppliers. I oversaw the contract and program negotiation, wrote and executed the launch strategy, marketing campaign and all marketing materials, and managed website design and maintenance. I developed a member-engagement communication strategy using telemarketing, e-mail and print elements to on-board new members, as well as a comprehensive renewal strategy that increased revenue and retention. These new processes also benefitted the organization by reducing costs, and, most importantly, increased our ability to benchmark and measure success.