Devon Leslie Email & Phone Number

Philadelphia, PA, US

• Implemented the recommendations from my Senior Design Project specific to those concerning internal and external communication strategies and organization with the intentions of spreading awareness and increasing their.
• Managed, generated content, and wrote copy for social media campaigns and advertisements which increased their average reach on Instagram by 51%, more than doubled their engagement rate on Facebook, and lowered their.
• Pitched a website redesign to improve the UI/UX by modeling, in Signavio and Lucidchart, current and future state website architectures, wireframes, and information flows that identified and then solved redundancies.
• Collaborated with the Board of Governors to determine brand guidelines and to modernize their marketing materials

Stevens Institute Of Technology

• Managed PR and marketing initiatives to rebrand the Center resulting in a 23% increase in service utilization and partnerships with eight campus organizations
• Counseled students and staff on documents such as patent applications, research papers, essays, cover letters, and resumes as well as led workshops on presentation design and delivery strategies
• Conducted conversation and cultural practice with International students from Asia and Europe
• Researched the competitive landscape to optimize external web pages for the University’s College of Arts and Letters

• Clients Included: Fidelity Investments, TransUnion, and Target
• Conducted media monitoring, maintained media lists generated using Cision, and vetted publications, podcasts, and conference opportunities to insure fit with our account clients and spokespeople
• Led event management activities, which included booth activation, product procurement, and travel arrangements, for a financial conference
• Developed an earned media campaign, based on a market analysis, to promote Target's fulfillment services and to gain a larger share of voice in the competitive landscape

Hoboken, New Jersey

• Surpassed company standards through design challenges, displays, and communication with customers
• Aided location in becoming a top grossing store by facilitating purchases and guarding against theft
• Delegated tasks to ensure efficient nightly closes