Devon Leslie Email & Phone Number

Philadelphia, Pa, Us

• Implemented the recommendations from my Senior Design Project specific to those concerning internal and external communication strategies and organization with the intentions of spreading awareness and increasing their membership• Managed, generated content, and wrote copy for social media campaigns and advertisements which increased their average reach on Instagram by 51%, more than doubled their engagement rate on Facebook, and lowered their customer acquisition cost• Pitched a website redesign to improve the UI/UX by modeling, in Signavio and Lucidchart, current and future state website architectures, wireframes, and information flows that identified and then solved redundancies and bottlenecks in their system• Collaborated with the Board of Governors to determine brand guidelines and to modernize their marketing materials

Stevens Institute Of Technology

• Managed PR and marketing initiatives to rebrand the Center resulting in a 23% increase in service utilization and partnerships with eight campus organizations• Counseled students and staff on documents such as patent applications, research papers, essays, cover letters, and resumes as well as led workshops on presentation design and delivery strategies• Conducted conversation and cultural practice with International students from Asia and Europe• Researched the competitive landscape to optimize external web pages for the University’s College of Arts and Letters

Clients Included: Fidelity Investments, TransUnion, and Target• Conducted media monitoring, maintained media lists generated using Cision, and vetted publications, podcasts, and conference opportunities to insure fit with our account clients and spokespeople • Led event management activities, which included booth activation, product procurement, and travel arrangements, for a financial conference• Developed an earned media campaign, based on a market analysis, to promote Target's fulfillment services and to gain a larger share of voice in the competitive landscape

Hoboken, New Jersey

• Surpassed company standards through design challenges, displays, and communication with customers • Aided location in becoming a top grossing store by facilitating purchases and guarding against theft• Delegated tasks to ensure efficient nightly closes