- Working with our Artist and Label Services team, artists and their respective teams to stimulate growth and sustained traffic and engagement on their DSP and social platforms by evaluating artist and industry-wide data alongside trends to develop and refine our approach to programmed/third-party playlisting, content curation and creation, and paid and organic digital strategies. - Acting as project manager for Active/Alt-Rock band the Trews, Rock group Paul Langlois Band, budding Alt-Rock bands The Royal Foundry and Lost Cousins, Pop artist Jillea, and solo Rock artist Gord Sinclair, crafting timelines, campaign details and deliverables while working closely with artists, their teams, and external/internal partners to ensure schedules, best practices, and processes are adhered to.

- Owned paid social media marketing campaigns for our domestic and priority artists via our distribution label. Responsibilities included target audience development and refinement, forecasting and coordinating budgets, campaign building and optimization, reporting and measurement of results, and content creation and curation for national and international social advertising campaigns. - Edited the content and refined the paid social media campaign’s targeting and for the campaign in support of ATO Records artist Black Pumas and their self-titled debut album and subsequent push at Canadian Alternative Rock Radio, which contributed to the band achieving their first #1 single (Colors) from their gold-selling self-titled album (Canada was the first territory to earn this designation for the band).- Led the marketing efforts for Alt-Rock band The Royal Foundry and Pop acts GUS and Ellie Gadzos, working closely with each to identify and articulate their brands through each release’s core visual and aural elements.- Furthered my proficiency with applications in Adobe’s Creative Suite and trained on platforms such as Spark AR Studio to continue to provide innovative and eye-catching content for artists, which included lyric videos for artists approaching 500K views on YouTube.

- Spearheaded the shift in the label’s approach to organic and paid social media content strategies, working in tandem with our Visual Designer to allow our team to begin to create and edit video content in-house, which led to reduced production costs and a significant increase in social KPIs.- Streamlined Canadian marketing efforts in support of international artist Kim Churchill, working closely with management and label partners at Warner in Australia to guarantee a cohesive launch for each portion of the campaign behind his critically acclaimed album, Weight_Falls. We capitalized on the opportunity to enhance his connection with his Canadian fans by working with Churchill to create unique content for the Canadian market and each stop on his extensive tour across the country.

- Assisted with the curation of content and copy for Cadence Music Group’s social media channels - Acted as a liaison to representatives of Cadence Music Group’s domestic artists and distributed label partners, organizing and compiling the information and assets required to be submitted for the JUNO Awards, resulting in several wins. - Coordinated asset management and correspondence with external partners to launch a unique marketing opportunity for select artists via Collective Brewing Company’s Artist Label Campaign.

● Contributed a precisely curated playlist based on detailed briefs for Supergroup’s pitches to clients/agencies, which has included LCBO/IKEA/TD Canada Trust/Nordstrom’s. Selections from my playlists have successfully been included as a part of the final pitch presented to said clients/agencies.

● Assisted in identifying and working with talent to establish the infrastructure and relationships necessary to help launch the careers of artists affiliated with OHM. These artists have appeared at notable festivals and venues across Toronto (including NXNE, and the Beaches Jazz Festival), and attracted sync placements in independent Canadian films.● Coordinated efforts and aligned OHM’s resources to prepare for the submission of grant applications on behalf of our artists. These applications are tailored to acquire the key funding necessary to accomplish their pre-established goals as they relate to Touring/Digital Marketing/Recording etc.

● Reviewed in-depth Marketing Plans for Bandbox’s clients in order to compose concise and direct Marketing and Sound Recording Goals to be used as key assets within Juried Sound Recording applications. While developing these goals, responsibilities also included providing progress reports concerning said goals/uploads throughout the application process. This led to the successful submission/resubmission of the largest set of clients’ applications to date. ● Communicated directly with clients and representatives on behalf of Bandbox in an effort to facilitate the collection, organization, and maintenance of pertinent information related to applicable granting programs (FACTOR, OAC, OMF) and specific radio promotion campaigns.

● Worked efficiently within a team and in conjunction with venue owner(s), sound technicians, artists, and sponsors etc. to prioritize tasks in preparation for Confidential Records’ quarterly events. This resulted in a final showcasing event with approximately 350 in attendance, which increased engagement on social media and off-stage sales for participating artists. Confidential Records also raised approximately $1,500.00 in support of True North Aid.● Delegated and prioritized tasks while working closely with interns who were recruited for their combination of applicable skills and character traits, which were best suited to the dynamics of the team and the project at hand. The team at Confidential Records was therefore successful in creating an internal culture based on responsibility, respect, and a drive to achieve our end goal of a successful digital release, and showcasing event. ● Collaborated with contracted visual artists to create and draft the concept and final artwork for the quarter’s Confidential Records events, which served as a vehicle within the various components of Confidential Records’ marketing campaigns to engage with our target demographic and boost attendance at each event.

● Performed as a member of the bands Wild Domestic and Serf Kanata, which toured extensively in support of released works at well-established venues and notable festivals (CMW/NXNE/Halifax Pop Explosion/Pop Montreal). During this time, I had the opportunity to act as an ambassador for the Out of Sound label, supplementing the label’s efforts to introduce its catalogue to potential fans and collaborators. This has involved beginning the process of forwarding specific recordings to Sync and Licensing Agents/Music Supervisors. ● Assisted with the organization of label/artist components as they relate to grants and touring endeavours during the development and submission of grant applications, and subsequent completion reports (specifically related to FACTOR).

● Updated effective methods based on existing practices for collecting, tracking, and distributing information to and for management, associates, and customers. These methods were successful in improving the overall flow and communication between each of the respective parties by aiming for, and subsequently maintaining the level of consistency necessary to become a part of the departmental routine.● Collaborated with members of the Joint Health and Safety Committee at both the Full-Line and Home Store to increase participation and accountability through our program. By maintaining a 0% Total Injury Frequency Rate, and earning an audit score of 100%, our program was awarded Gold for Health and Safety excellence in my last audit with Sears Canada.

● Assisted in the sale of commercial videos, as well as in the creation of effective copy for clients as a part of Tourism London’s ‘Discover Our Spirit’ campaign, increasing interest PA Productions’ services, as well as each participating member’s business and/or service.● Targeted brands with a direct connection to the viewership of PA Productions’ music variety program ‘London Calling’ and securing sponsorship deals on a local and national scale by compiling straightforward proposals and ensuring each is attractive to the individual client.

● Interacted with clients across Canada (in both French and English) through all available methods of contact – e-mail, mail, telephone, surveys, and online chat – while maintaining the integrity and professionalism required by the position to mediate conflicts and answer enquiries on behalf of TCI and its affiliated brands : Toyota, Lexus and Scion. My contributions in this position allowed the company to successfully navigate and field concerns regarding the safety campaigns launched to correct issues with specific Toyota models.

● Developed excellent communication and conflict resolutions skills while working with the public and enforcing regulations at one of the busiest US/Canadian border crossings. These skills were applied when required to successfully mitigate situations on a daily basis in both French, and English.● Worked efficiently within a team in a high-energy, hectic environment while demonstration the ability to organize and prioritize tasks, dealing with hundreds of travelers on a day to day basis. My focus on a unified and coordinated approach was aimed at facilitating the flow of these travelers without amplifying risk.