Directing the creative and digital strategy efforts for Felt Zine, the web’s top experimental art platform and leading generative internet art web3 ecosystem focused on experimental art, culture, and activism.✧ Led our revamped web3 strategy resulting in a 20x increase in 1 year to one of the top overall sales in the NFT space across collections.✧ Led creative direction in designing and launching our curated NFT Marketplace using ARweave, Reservoir, Opensea's Seaport protocol, Vercel, etc.✧ Designed social content strategy leading to viral 2Million+ Post reach/month on Twitter.✧ Achieved an ongoing digital approach for the curation of experimental arts through the use of innovative web3 experiences and 3D animation.✧ Fully developed a tri-city monthly exhibition series & publication series in collaboration with VICE. Alongside other activations with Metamask, Art Basel, and more.✧ Assembled a cult base presence of 100,000+ media subscribers, maintained high engagement with a global audience, & created weekly analysis reports.

Developing brand voice and editorial content strategy for Palm, a digital NFT studio at the forefront of blockchain creativity. Palm NFT Studio launches NFT projects with some of the world’s leading game IPs, story worlds, artists, musicians, filmmakers, and platforms.Directed brand content strategy efforts for the Palm Network: one of the web’s top blockchain networks.✧ Partnered with 40+ artists and global rights holders to help them leverage a new web3 medium for new ideas, and new voices, to be heard.✧ Co-led development for web3 creative project pitches for various clients under Universal Music Group, Kid Cudi, Warner Bros, and more.✧ Increased the reach and appeal of Palm NFT Studio by 50%+ alongside Marketing & Creative Team.✧ Developed a digital editorial platform to build a resource for NFT communities that positioned Palm as a leader within the space.✧ Designed methods for stakeholders' key audiences with data, copy, & web3-native strategies, while leading them in navigating the emerging landscape of NFTs.✧ Integrated emerging and leading voices from web3 into dedicated and recurring features within a digital editorial content strategy.

✧ Developed the voice and social strategy for a Smithsonian museum at the forefront of American history and historical storytelling.✧ Managed and designed engaging content for social media pages, while growing a fan base of over 3 Million+ followers.✧ Generated fresh ideas, copy, and national campaign materials for Smithsonian's NMAAHC partners while working with our curatorial and marketing teams to produce content that shifted how people think about American history.✧ Designed global-facing copy for The Smithsonian Anthology of Hip-Hop & Rap.✧ Led brand strategy for the Martin Luther King Jr. advance speech induction.

Led marketing team in revamping social media growth & accessing new audiences.✧ Revamped digital coverage of Smithsonian-affiliated museum events✧ Increased engagement by 300% within the first 60 days of employment(25,000+ combined on Instagram & Facebook) & 10K newsletter list✧ Innovated content strategy for all online platforms✧ Conducted daily analysis of data metrics for growth✧ Developed/ maintained CMS & social media content calendars✧ Led team in overseeing all social media growth & engagement.✧ Provided social media effectiveness reports for senior-level management✧ Conducted national paid social campaigns for Smithsonian-affiliated events

EL Education is a national nonprofit partnering with K-12 educators to transform public schools and districts into hubs of opportunity for all students to achieve excellent equitable outcomes and release their unique genius.✧ Led social strategy increasing digital followership by 250% in Q4 2021.✧ Directed CMS management for K-8 ELA curriculum to improve educational equity.✧ Reorganized content library tools during 2020 to enhance online learning for kids.✧ Developed digital community strategy on Facebook & Twitter to empower dynamic partnerships between schools.✧ Created copy for the Remote Learning Resource Center used by over 200 schools.

✧ Doubled sales growth of online merchandise and distributed the company’s top­-selling apparel to external partners throughout U.S.

Conducted Nielsen-based surveys for movie-goers at the Arundel Mills theater location. Examined and analyzed the interest of individuals in order to gauge opinions about various film productions and video material.