Tax Scheduler + Digital Marketer
Northwest Michigan Community Action Agency
Worked closely with a coordinator to build, organize, and run a VITA tax program, serving more than 2000 low-income clients and getting back over $2.1 million dollars worth of returns in almost a dozen counties. Helped to recruit and connect with VITA volunteers, as well as build relationships with local businesses and other non-profit organizations. Spearheaded the non-profit’s digital marketing campaign and online presence.-Ran a $10,000/month Google Grant Adwords account. Overhauled Google and Facebook campaigns for efficiency and precision. Used Analytics and Adwords to shift company’s marketing focus. Increased CTR from 1-2% to 6-12% on average.-Cold-called potential clients and scheduled their appointments using Outlook/Excel and Salesforce.-Designed, organized, and implemented several bulk flyer mailings.