Created blog posts for DIANI LIVINGSourcing for design projectsDesign assistant for design projectsMood board creationMerchandising new arrivals

Created and implemented design concept packages for new restaurants, including a cocktail lounge (Test Pilot) in the Funk Zone and Corazon Cocina in the SB Public MarketSuccessfully pitched customer on design services resulting in contract for full design, construction, sourcing and styling servicesProject manager for interior design and styling, including budget, schedule and client relationsCreated a business plan and strategy for launch of home furnishings product line, including product design based on trend and market research

Pitched Nordstrom, Dillard’s and Zappos resulting in $14 million in sales ordersCreated a million dollar product that was a top seller in all wholesale accounts and UGG storesLaunched UGG Home from inspiration to product creationBuilt product line strategy, including channel distribution, product differentiation, pricing, etc. Collaborated as team lead with Design, Development, and Merchandising to build competitively priced product at target margin to increase brand revenue and market shareCreated design briefs to guide product creationResearched and analyzed global market and consumer trends to create globally relevant products Presented product line at global sales meetings and to key accounts including Nordstrom and Bloomingdale’sManaged brand packagingDeveloped merchandising plans and briefs for wholesale accounts and UGG storesCreated a lookbook and helped style all UGG home photoshoots Worked closely with PR teams to brainstorm new ideas to help launch UGG homeCreated seasonal color palettes and mood boards for UGG home, as well as key material stories Managed multiple projects in different seasons ensuring adherence to key deadlines and product schedules Created sku management and pricing for a five year business plan

Created style guide used company-wide at sales meetingsManaged all product management information documents and communication to relevant departmentsMaintained working knowledge of materials available for use in product line

· Key member of visual merchandising team that creates the Anthropologie aesthetic and upholds an inspiring environment for consumers in order to maximize sales · Recognized by Corporate Director of Stores and District Management for creation of guidelines for customer care training · Interpret current fashion trends and apply to local market in order to generate creative merchandising solutions and sales · Interpret and implement companywide inspiration for apparel styling and interior design · Analyze companywide sales velocity and trend reports to revise strategy for store merchandising · Educate sales staff on current trends by creating color boards, inspiration tears, and styling · Motivate sales staff to sell high sales velocity items · Coach and mentor sales team on merchandise placement, merchandising standards and business analysis · Collaborate with Receiving Manager to achieve efficient processing system for prompt product placement

A retail surf chain with stores throughout the Central Coast of California.; · Created and launched a complete special event program, which now serves as integral marketing guide for future company growth · Merchandising/Private Label Development o Displayed merchandise in store to appeal to target market o Reviewed sales data and adjusted merchandise accordingly o Designed new styles for women's merchandise o Increased women's sales by redesigning private label · Special Events ­ Organized the premiere of Fox surf movie, Planned and coordinated a three month long summer surf tour, Organized a surf fashion show at Cal Poly, Planned a pro surf event (Boost Fest

· Responsible for meeting daily sales quotas and motivating staff to meet sales goals · Merchandiser/personal shopper