Devon Roth Phelan Email & Phone Number

Virginia, United States

Novi, Mi, Us

Salesforce (SFDC) Administrator and subject matter expert (SME). Responsible for all owned, earned, and paid digital properties. Manages development team to deploy website enhancements that align with enterprise goals. Works with cross-functional stakeholders to plan and execute integrated marketing campaigns that support strategic priorities and new product introductions (NPI).

Novi, Mi, Us

Salesforce (SFDC) Administrator and SME. Manage marketing and sales technology stacks utilizing scaled agile methodology to keep projects on time and under budget. Manage development team to deploy website and CRM enhancements that align with enterprise goals.Developed and installed a cross-functional digital marketing program for all owned, earned, and paid digital properties. Introduced and managed a social media program which grew audience by 27% and engagement by 1800%. Drove continuous improvement in SEO to grow organic traffic by 10% and recover lost traffic from a previous gap.Introduced six sigma methodology and lean management tools such as standardized work, problem solving processes, and ways of working playbooks. Worked with cross-functional stakeholders to plan, develop, and launch integrated marketing campaigns. Grew lead generation by 85% and marketing generated opportunities by 28% within the first year.

Port Washington, New York, Us

Developed and managed the global digital marketing program for all owned, earned, and paid digital properties. Built and managed a team to sustain a digital marketing program in five different regions across the globe. Managed a $1,000,000 annual budget for paid media globally.Launched SEO, PPC, retargeting, display, and social advertising campaigns across four international domains. Drove an eCommerce promotion program through Amazon, Biocompare, and Alibaba. Grew website traffic by 30% in two years and optimized web pages to improve conversion rates, resulting in a 45% revenue increase from lead generation and a 22% revenue increase from eCommerce.Shaped digital strategy and tactics into operational excellence. Managed the digital marketing and web publishing efforts across the marketing organization. Created processes, trained, and mentored team members on digital marketing best practices, new techniques, and operational process improvements. Trained new associates into the marketing organization and provided continual guidance to cross-functional stakeholders.Evaluated key business challenges within digital marketing; directed the development of solutions through problem solving processes. Identified where processes broke down and prescribed countermeasures to close the gaps. Ensured effective deployment of countermeasures and supported problem solving to close gaps on cross-functional KPIs.Provided consultation and actionable insights to demand generation teams. Drove process installations and process excellence for teams across six strategic business units and thirty regional teams around the world.

Port Washington, New York, Us

Took ownership of the digital publishing process and collaborated with business unit personnel and peers on digital marketing best practices. Executed the publishing of content for marketing campaigns to generate leads. Developed a process to execute SEO content creation and publishing. Improved the on-page SEO value of existing web pages which produced direct and assisted conversions. Optimized video assets published off-site via YouTube, LabTube, and Vimeo to improve view count, impression share, traffic, and subscriber count.Managed the PPC Agency and worked with cross-functional stakeholders to plan, execute, and optimize digital advertising campaigns on the Google Ads network. Developed and refined the operational process of PPC campaigns through workflows, standardized work, service level agreements, and playbooks.Proactively revised high traffic pages to improve the user experience and conversion rates. Audited advertising accounts to identify areas of improvement to optimize the account and reduce wasted ad spend. Repurposed content into different formats, such as PDFs into web pages. Produced a video training course about SEO content production. Drove improvements to the accuracy and reliability of Google Analytics data collection.Collaborated with development team to drive technical improvements in regard to website architecture, website performance, functionality improvements, and drove new code development within the Adobe Experience Manager CMS. Trained team members and peers on the use of tools such as AEM, Intershop, YouTube, Brightedge, LinkedIn, Google Ads, Google Analytics, and Google Search Console.

Worcester, Ma, Us

Responsible for managing digital advertising accounts for company clients. These included solutions such as paid search, paid social, programmatic, display, and native advertising. Planned, executed, and optimized ad campaigns. Analyzed marketing and advertising data, produced reports from the data analysis, and made actionable insights and recommendations based upon objective observations. Helped the agency earn its Google certification, as well as its CRM certification.Utilized the company CRM tool, SharpSpring, to nurture leads and convert them into new clients. Performed regular SEO updates to client websites in order to improve their organic search rankings and traffic. Updated and optimized digital channels for clients, which included platforms such as: Google My Business, YouTube, Facebook, Yelp, and Twitter.

Master Of Business Administration - Mba, Management

Bachelor'S Degree, Business/Corporate Communications