Devon Rowland Email & Phone Number

Greater Philadelphia

Greater Philadelphia Area

Wilmington, Delaware

Financial Services, Insurance, Quick Serve Restaurant, Convenience Store Trusted partner overseeing new FiServ relationship for the agency, now @ $1X+MM digital media spend and $2.5+MM Retainer/T&M, delivering integrated solutions across two brands and 15 business lines. Identified, pursued and converted new opportunities through organic growth. Within three years, grew media spend 115%, retainer 200%, and T&M 50%. Managing ~15 biz lines (brand, checking, business and commercial… Show more Financial Services, Insurance, Quick Serve Restaurant, Convenience Store Trusted partner overseeing new FiServ relationship for the agency, now @ $1X+MM digital media spend and $2.5+MM Retainer/T&M, delivering integrated solutions across two brands and 15 business lines. Identified, pursued and converted new opportunities through organic growth. Within three years, grew media spend 115%, retainer 200%, and T&M 50%. Managing ~15 biz lines (brand, checking, business and commercial banking, wealth management, consumer lending, credit card services, mortgage, insurance services, digital banking, etc.). Oversaw strategic planning, execution and optimization of 60+ targeted digital media campaigns/year. Created new processes to manage this large, growing. Utilizing strong creative thinking and prioritization skills on a daily basis.Supporting all digital: • Creative/technical development: websites (both branding and conversion based), email, display banners (static and animated), social media creative (all channels, paid and organic), loyalty program, email/CRM, digital signage, and touch screen ordering system o Oversaw strategy, UX/business architecture, content and design, and development (FED/BED) and ongoing optimization• Digital Media channels: SEM, GSP/Yahoo Mail, GDN/programmatic display, custom display, social channels (Facebook, Instagram, Twitter, LinkedIn and Snapchat), YouTube/programmatic video, research/study partners, supported Client in setting up new MarTech (DSP and DMP)• Planned strategic test and learn programs, and oversaw quarterly reporting • Helped develop reporting dashboards that are focused on strategy to identify actionable insights and optimizations to achieve goals.Responsible for thought leadership and strategic oversight of project teams, Client presentations and key business decisions. Also assisting and prepping Client team for internal COE and Sr. Management meetings to influence decisions and advocate for our work. Show less

Greater Philadelphia Area

Industry: Pharmaceuticals, Health CareLead Client and partner agency liaison, responsible for relationship development between internal cross-functional agency team and Client/agency partners.Responsible for yearly planning against strategic imperatives and ensuring deliverables align throughout the year. Managed $2-4MM account and actualized 25% organic growth each year, during two-year management.Due to strong relationship developed, Agency was given $2MM new AOR… Show more Industry: Pharmaceuticals, Health CareLead Client and partner agency liaison, responsible for relationship development between internal cross-functional agency team and Client/agency partners.Responsible for yearly planning against strategic imperatives and ensuring deliverables align throughout the year. Managed $2-4MM account and actualized 25% organic growth each year, during two-year management.Due to strong relationship developed, Agency was given $2MM new AOR account/brand. Developed and implemented learning plan and identified measurable data to deliver insights and actionable recommendations for future optimizations.Developed and launched eCRM program that delivered 475 new starts, $1.2MM revenue, 7.4% conversion rate (paid/organic traffic), 3.7:1 ROI. Website delivered 3.7% conversion rate.Responsible for direct report growth and advancement within company.Awards: DTC National Advertising Awards, Best Website (Gold) under Pulmonary; Manny Awards, Best Website Finalist; B.I. Marketing Innovations Fair Finalists Show less

Greater Philadelphia Area

Greater Philadelphia Area

Industry: Health InsuranceResponsible for the management and growth of $2+M media budget (digital Brand, digital Direct Response and Social Media); and $9+M fee and production budgets (traditional and digital). Principal strategic planner for the account across all channels: brand digital and social media, direct response (DM, DRTV, and digital), and member communications/CRM. Developed and implemented measureable program objectives and test plans to deliver results and… Show more Industry: Health InsuranceResponsible for the management and growth of $2+M media budget (digital Brand, digital Direct Response and Social Media); and $9+M fee and production budgets (traditional and digital). Principal strategic planner for the account across all channels: brand digital and social media, direct response (DM, DRTV, and digital), and member communications/CRM. Developed and implemented measureable program objectives and test plans to deliver results and actionable insights/recommendations for ongoing optimization. Responsible for fostering strong client relationships across a broad vertical of seniority, while also managing internal team of four to ensure brand and strategic alignment throughout rebranding/renaming campaign. On-going, daily partnership with five sister agencies to ensure cross-channel campaign integration. Show less

Philadelphia, Pa

Industry: Pharmaceuticals, Health Care, BioTechLead digital strategic planning, collaborating with a wide vertical of core client team members and several partner agencies, to develop integrated yearly cross-channel promotions. Provided oversight to direct reports and cross-functional team for tactical development, ensuring strategic alignment. Also, independently oversaw execution of integrated print, radio and patient education tactics, and partnered with core agency team during the… Show more Industry: Pharmaceuticals, Health Care, BioTechLead digital strategic planning, collaborating with a wide vertical of core client team members and several partner agencies, to develop integrated yearly cross-channel promotions. Provided oversight to direct reports and cross-functional team for tactical development, ensuring strategic alignment. Also, independently oversaw execution of integrated print, radio and patient education tactics, and partnered with core agency team during the development of an integrated broadcast campaign. Show less

Philadelphia, Pa

Grew key client relationships and collaborated with partner agencies to establish and execute brand strategies across all channels of communication.

Philadelphia, Pa

Collaborated with cross-functional agency team to streamline execution process while developing tactics that were on strategy, ensuring client satisfaction

Horsham, Pa

Industry: Insurance, Financial Services, Homeopathic Health CareLead and collaborated with agency team in tactical development for successful national and regional campaigns. Helped agency win a multi-million dollar new business account.