Devon Richards Email & Phone Number

Tampa, Florida, Us

 Manage third party online ordering site from beginning to end user by mapping out the menu, editing items, assigning images, and testing functionality for desktop and mobile users. Work with rewards/app developer to customize mobile app, curate images, and test online order functionality, as well as the accumulation of rewards points.  Collaborate with graphic designers and printers to ready all promotional collateral prior to campaign launches.  Manage online presence via Google, Yelp, Instagram, Facebook, and more by maintaining brand consistency and responding to customer reviews/questions. Design graphics in Photoshop for in-store promotions, large LED signs, website, app, and social media.  Execute all aspects of social media, including post ideation, photography, copy, and schedule. Manage intern to help with photography, social media, and online presence.

 Utilized social media and digital marketing trends to create social media content and graphics for clients on various online platforms. Managed and optimized Google My Business for customers, as well as wrote copy for email marketing/newsletter campaigns. Developed marketing plans for clients through situational, SWOT, and competitive analyses.

 Managed staff while leading by example. Ensured quality control with food and beverages being served. Implemented cleanliness practices to improve overall customer experience. Trained and supported new staff on an individualized level, and mentored when needed. Maintained good customer rapport to encourage retention and business growth.  Marketed to customers online and in the community on an ongoing basis about special party deals, friendly staff and more.

 Developed website using WordPress, WPX Hosting and site template. Customized site template using various widgets, plugins, and design features. Created email marketing campaigns and newsletters through MailChimp. Designed graphics through Canva for blog and social media posts.  Conducted market research and used benchmark analysis to curate relevant content delivered in blog format. Incorporated affiliate marketing links and keywords throughout blog content.

 Managed inventory and production of goods.  Maintained quality control. Assisted with new product development.

 Set up online ad campaigns, created ad tags, adjusted targeting, and monitored campaign performance on AdJuggler, a digital ad management platform. Monitored online ad campaign performance on DoubleClick for Publishers, an advertisement software, while working with U.S. News & World Report’s Ad Ops team on a daily basis to ensure campaign effectiveness. Created and managed Insertion Orders for each online advertising campaign.  Managed Terms and Conditions, Non-Disclosure Agreements, Addendums, and Amendments in Contract Logix, a secure database tool for confidential documents.  Created performance reports to monitor online ad campaigns for internal and external use. Projected U.S. News University Connection’s advertising needs based on past performance and ordered digital ad space with U.S. News and World Report. Organized travel arrangements for managers and directors for business meetings and industry conferences. Performed adhoc projects for managers and directors.

 Worked closely with brides and bridal parties, helping to find their perfect gowns.  Listened to clients' needs and concerns, while creating a positive atmosphere. Marketed bridal and evening gowns at bridal expos to encourage sales.

 Served customers efficiently by taking orders and ensuring their food and drinks came out promptly. Trained employees by first explaining what's expected of them, showing them by example, and then observing them serve each table and made corrections where needed.

 Advised customers to speak with a Financial Advisor when the opportunity arose. Conducted money and paper transactions in the lobby and drive-through of the bank. Performed safety precautions every morning before opening and every afternoon upon closing.

 Authorized voids and returns while managing the cashiers on duty. Processed lottery transactions and assisted customers at the Customer Service desk. Compiled registers at the end of the night in order to balance each till. Prepared next-day bank deposits and maintained cash in the vault.

Bachelor Of Science (B.S.), Business Entrepreneurship

Certificate, Advanced Professional Internet Marketing