Devon Santelman Email & Phone Number

Minneapolis, Minnesota, United States

• Served as an advocate and consultant for Old El Paso and Haagen-Dazs brand experience teams to produce effective experience strategies
• Identified problems to solve and insights for our targets and audiences that lead to successful strategies for omnichannel experiences
• Worked with partners from product, sales, design, brand, and agencies to find ways to improve the consumer experience and drive growth
• Decision maker for creative approach and execution for Morning Foods brands’ performance marketing strategy; create clear, actionable, and measurable strategies
• Led platform strategy development for five GMI brands that resulted in the development of the platform positioning roadmap
• Member of Web3 group within General Mills; responsible for understanding market trends, completing case studies, serving as a consultant to brand teams, and educating the organization within the space

• Digital Experimenter for GMI Operating Units, using digital experimentation via Facebook ads to generate insights that enable product teams to build existing brands from big to bigger
• Leverage digital ads and DTC eComm sites to drive learnings within the innovation cycle for new product development within GMI via experimentation best practices and lean startup methodologies
• Serve as a thought leader by creating new, proprietary digital innovation initiatives for GMI, resulting in an increase in digital experimentation capabilities by 5x YoY that enable increased reach, confidence, and.
• Work cross functionally within GMI to establish new ways of working, ensure experimentation compliance, improve existing organizational processes, and identify new opportunities for cross-team partnership to pilot.
• Drove the expansion of four new media platforms for the digital experimentation team to leverage (Pinterest, Google, LinkedIn, and Verizon Media), enabling increased opportunities for testing available to teams
• Provide leadership and mentorship within the Digital Experimentation team and GMI organization as a digital media expert

Greater Minneapolis-St. Paul Area

• Channel Strategy Supervisor for Guitar Center, Alzheimer’s Association, Cura Cannabis Solutions, and Kefi accounts
• Led the development of cross-channel media strategies, identified client growth opportunities, developed brand marketing strategies, produced testing roadmaps, and provided full funnel, first to market media approaches.
• Managed all deadlines and deliverables for internal teams, ensured that timelines and expectations were met
• Served as the day to day consultant between clients and internal finance, investment, strategy, and trafficking teams to address challenges and provide solutions as they arise
• Was responsible for budget management and client negotiations through the planning and purchase cycles
• Identified and pitched new opportunities to engage consumers with client brands through both media and paid activations to drive omni-channel revenue and meet client goals

• Digital Strategy Supervisor for Guitar Center, Alzheimer’s Association, and Conn’s HomePlus
• Served as the digital strategy lead by overseeing and collaborating with the digital investment, social, influencer, and programmatic teams throughout the campaign planning and execution processes
• Managed and mentored digital strategy planners and assistants with day to day responsibilities
• Monitored industry and consumer trends, using these insights to drive innovative tactical ideas to teams and clients

Minneapolis, Minnesota

• Digital Strategy Planner for Dick’s Sporting Goods, Guitar Center, Alzheimer’s Association, and the University of Minnesota
• Strategically managed over $10MM in client’s media budgets by building provoking media plans that recommend specific digital tactics, channels, and targeting to align with the client needs and meet business objectives
• Worked closely with ad operations team in MediaOcean Prisma and DCM to ensure that campaigns are built and trafficked correctly prior to campaign launch
• Communicated with clients and vendors throughout the pre, mid, and post-sale processes to ensure the success of the business

Chicago, IL

• Digital Sales Assistant supporting four Digital Directors in the Food, Spirits, Travel, and Retail verticals across Time Inc.’s portfolio
• Collaborated with sales teams across verticals to brainstorm and develop proposals that align with specific client objectives
• Proactively completed and conducted research for marketing request forms and RFP’s for the digital sales team

Chicago, IL

Wayzata, Minnesota

Eagan, MN

Minneapolis, MN