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Please send PR pitches to devon.sherer@thearenagroup.net . Those sent to my personal will get deleted. Thanks!New York-based writer, producer, and overall ham. Currently working at Parade Magazine as the Social Director. I'm the perfect amount of extremely online. I have a passion for entertainment, everything pop culture, cats, eating office food, and creating neat things. I love creative problem-solving. Insights come naturally to me. I have a keen eye for trending topics and can easily picture what will do well on platforms. Specialties:Social Media Analytics, Community Engagement, Brand Development, Campaign Management, Influencer Collaboration, Content Production, Team Management, Copywriting, Ideation, Photo/Video Editing, Illustration, Pitching, Web Video Production, Graphic Design, Social Media Strategy, Adobe Creative Suite (specializing in Photoshop, Illustrator, and Premiere), Google Docs Proficiency, Slack, Trello, Proficient in Canon and Sony Digital Cine Cameras, and Field audio recording.Trend Analysis, Project Management, Crisis Management, A/B Testing, Data-driven Decision Making, Content Calendar Management, Cross-platform Marketing, SEO Optimization, Public Relations, Excellent Communication Skills, Budgeting and Resource AllocationSee my site, www.DevonSherer.com for my full portfolio.
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Social DirectorParade MediaNew York, United States -
Social DirectorParade Media May 2022 - PresentNew York City Metropolitan AreaManaged a team by overseeing day-to-day operations and long-term projects with substantial contributions to daily workflows. Crafted visually compelling graphics, logos, and visuals for daily templates, ensuring a consistent and engaging brand image. Responsibilities encompassed managing video production, including editing celebrity content and generating original assets. Optimized team efficiency by implementing streamlined workflows through Monday and Google Docs. Collaborated with the trending team to successfully expand reach on Facebook News and capitalize on emerging trends. Orchestrated content production in close collaboration with the editorial team, ensuring seamless alignment with social media and website objectives. Played a pivotal role in driving marketing campaigns, collaborating with the influencer creator team, and conducting daily data analysis to derive actionable insights. Contributed significantly to the success of Parade's in-person event, 'That Reality Bar.' Achieving remarkable year-over-year growth, exceeding 100% in both social engagements and clicks. -
Senior Producer, Snapchat Discover For Vulture/The CutNew York Magazine Apr 2017 - Jun 2022Greater New York City AreaI joined Vulture soon after they launched their Snapchat Discover channel in 2017. We used to just publish the Vulture channel once a week but now we post three times a week and have recently launched The Cut’s own Snapchat channel as well. The Cut is also posting 3 times a week. Each week, I meet with Editors, writers, and designers to see what is coming down the pipeline. My team takes the site content (and our own Snap-only content) and creates a mini magazine of sorts, perfect for the Snapchat landscape. I work closely with my animators to come with designs and directing creative that best fit the stories and engage our audience. Our team outputs roughly 108 pieces of content a week. We’ve grown the channel from a small digital experiment to a highly successful extension of the brand. See www.devonsherer.com for examples -
Copywriter, Vh1Viacom Mar 2014 - Apr 2017New York, New YorkOriginally a part of the editorial team but then grew to also take on responsibilities on the digital response team. Editorially, the projects worked on were print campaigns, web, outdoor, promos, on-air graphics and titles for shows. Under the digital response team the focus was on creative campaigns for all of VH1’s social media.We worked on print, web, outdoor and titles. Under the digital response team we focus on creative for all of VH1’s social media. I’ve worked on titles such as Hit The Floor, Dating Naked, and Mob Wives. -
WriterOldtimecandy.Com Apr 2014 - Apr 2015FreelanceEach month I write articles for OldTimeCandy.com which is a site that features candy you ate as a kid. I created my own blog series for them called Miss This? Try This. Ideas like this target users searching for Candy only found on OldTtimeCandy’s site. -
Junior CopywriterErwin Penland Jun 2013 - Feb 2014Greater New York City AreaWorking on the Denny’s account writing for in store ads, POP, eBlasts, and commercials. I also was involved in Denny’s social media, especially the Tumblr. Some other brands I was able to help with were ScanSource, Verizon, L’eggs, and new business pitches. -
Copywriter InternFcb Global Jun 2012 - Aug 2012Worked on the Eucerin, Above the In uence, and Busch Gardens accounts. I also was on the Oreo Daily Twist team where we produced one ad a day based on current events. The campaign went on to win Cannes Grand Prix in 2013. -
InternIdeopia Jun 2011 - Sep 2011I designed promotional material, wrote copy for Twitter, and did some image work.
Devon Sherer Skills
Devon Sherer Education Details
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Advertising -
Advertising 2013
Frequently Asked Questions about Devon Sherer
What company does Devon Sherer work for?
Devon Sherer works for Parade Media
What is Devon Sherer's role at the current company?
Devon Sherer's current role is Social Director.
What is Devon Sherer's email address?
Devon Sherer's email address is de****@****mag.com
What is Devon Sherer's direct phone number?
Devon Sherer's direct phone number is +151380*****
What schools did Devon Sherer attend?
Devon Sherer attended Savannah College Of Art And Design, Savannah College Of Art And Design.
What are some of Devon Sherer's interests?
Devon Sherer has interest in Comedy, Writing, Advertising, Cats, Snacks.
What skills is Devon Sherer known for?
Devon Sherer has skills like Copywriting, Adobe Creative Suite, Advertising, Art Direction, Photoshop, Interactive Advertising, Photography, Social Media, Concept Development, Graphic Design, Creative Writing, Indesign.
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