Devon Soifer Email & Phone Number

Novato, Ca, Us

San Francisco, Ca, Us

Copywriter at Mark & Graham, the custom monogramming brand owned by Williams-Sonoma, Inc.

After being laid off from Macy's as the world went into lockdown, I decided to pursue my longterm goal of becoming an author. I have since written two novels, started two more, and self-published my debut novella, Bride of the Aldar (available to order from most bookstores and from Amazon, Apple Books, and Barnes & Noble). Writing fiction will continue to be a lifelong passion, whether it becomes my primary career or not.

New York, Ny, Us

• Collaborate with product and UX design to create copy for the customer experience both in the Macy’s app and Macys.com.• Work on incredibly tight deadlines to deliver copy to support new omnichannel shopping features throughout the entire sales funnel from search to checkout to confirmation emails.• Be an expert in Macy’s customer programs, policies, and services, acting as resource to UX and product partners on various projects.• Uphold brand voice and style to ensure a consistent customer experience, including the naming of new features and error messaging.• Convey complex ideas in with minimal copy, based on an in-depth understanding of use-cases presented by product managers and developers.• Translate technical briefs into non-technical, plain language that tells customers everything they need to know to happily make a purchase.• Submit copy for legal review and incorporate any feedback while maintaining the integrity of the brand voice and user experience.• Coordinate with stakeholders on a wide variety of teams (including marketing, credit card services, clienteling, and in-store teams) to verify the accuracy and feasibility of newly developed features.• Ensure the delivery of the highest quality copy in the customer experience by participating in user testing, quality assurance testing, and presentations to leadership.• Contribute to brainstorming sessions with product and UX to reduce or eliminate customer friction in the purchase process.

Us

• Concept and write copy for consumer-facing brochures, print ads, websites, email marketing, press releases, letters, and video and radio scripts. Concept and write copy for client-facing marketing, including ads, brochures, and most of the company website.• Proof all client (B2C) marketing materials, including direct mail, ads, email marketing, websites. Proof internal and client-facing (B2B) marketing materials and communications, including brochures, website, and weekly email newsletter.• Work cooperatively with designers and accounts services to ensure all marketing materials adhere to strategic marketing guidelines while reflecting the individual needs and goals of clients.• Follow and fine-tune a company style guide and strict visual guidelines to ensure consistency and quality in all B2B and B2C marketing materials. Ensure all marketing materials adhere to national, state, and provincial advertising rules and laws.• Assist creative department with content management, including acquiring and citation of stock photos, contacting third-party companies for logo usage permissions, and maintaining and augmenting a database of marketing copy on various topics.• Create and manage all social media accounts for Chrisad, including assembling and writing content.

• Regularly update social media accounts for Sonoma Woodcraft with content that reinforces company values and product benefits• Expand audience by engaging with industry-relevant social media options (e.g. Pinterest, Houzz).

Struer, Dk

• Managed client projects from start to finish, including coordinating with vendors, installation technicians, and client’s personal staff• Designed custom audio/video systems for clients based on an in-depth customer interview and demonstration process focusing on client’s individual needs• Collaborated with business-to-business director to expand customer base to include real estate professionals, builders, contractors, designers, and their clients

• Designed and created custom ads for local independent businesses with a focus on target demographics within the site’s audience• Designed custom graphic assets for the website• Wrote articles featuring local events and community members

• Greeted and assisted customers with purchases; processed customer shipments via UPS/FedEx• Designed and produced promotional print materials for displays and special events• Maintained sales floor, tracked inventory; opened/closed store

• Wrote weekly byline stories covering local events (fundraisers, grand openings, art exhibits)• Wrote artist and business profiles through interviews and online research• Worked with local organizations and PR firms to compile weekly events calendar• Executed page layout, proofreading, and light clerical/office duties

Guided customers through a hands-on experience with our products.

Bachelor'S, Literature & Creative Writing

High School Diploma