Devon Soifer Email & Phone Number

Novato, CA, US

San Francisco, CA, US

Copywriter at Mark & Graham, the custom monogramming brand owned by Williams-Sonoma, Inc.

After being laid off from Macy's as the world went into lockdown, I decided to pursue my longterm goal of becoming an author. I have since written two novels, started two more, and self-published my debut novella, Bride of the Aldar (available to order from most bookstores and from Amazon, Apple Books, and Barnes & Noble). Writing fiction will continue to.

New York, NY, US

• Collaborate with product and UX design to create copy for the customer experience both in the Macy’s app and Macys.com.
• Work on incredibly tight deadlines to deliver copy to support new omnichannel shopping features throughout the entire sales funnel from search to checkout to confirmation emails.
• Be an expert in Macy’s customer programs, policies, and services, acting as resource to UX and product partners on various projects.
• Uphold brand voice and style to ensure a consistent customer experience, including the naming of new features and error messaging.
• Convey complex ideas in with minimal copy, based on an in-depth understanding of use-cases presented by product managers and developers.
• Translate technical briefs into non-technical, plain language that tells customers everything they need to know to happily make a purchase.

US

• Concept and write copy for consumer-facing brochures, print ads, websites, email marketing, press releases, letters, and video and radio scripts. Concept and write copy for client-facing marketing, including ads.
• Proof all client (B2C) marketing materials, including direct mail, ads, email marketing, websites. Proof internal and client-facing (B2B) marketing materials and communications, including brochures, website, and weekly.
• Work cooperatively with designers and accounts services to ensure all marketing materials adhere to strategic marketing guidelines while reflecting the individual needs and goals of clients.
• Follow and fine-tune a company style guide and strict visual guidelines to ensure consistency and quality in all B2B and B2C marketing materials. Ensure all marketing materials adhere to national, state, and provincial.
• Assist creative department with content management, including acquiring and citation of stock photos, contacting third-party companies for logo usage permissions, and maintaining and augmenting a database of marketing.
• Create and manage all social media accounts for Chrisad, including assembling and writing content.

• Regularly update social media accounts for Sonoma Woodcraft with content that reinforces company values and product benefits
• Expand audience by engaging with industry-relevant social media options (e.g. Pinterest, Houzz).

Struer, DK

• Managed client projects from start to finish, including coordinating with vendors, installation technicians, and client’s personal staff
• Designed custom audio/video systems for clients based on an in-depth customer interview and demonstration process focusing on client’s individual needs
• Collaborated with business-to-business director to expand customer base to include real estate professionals, builders, contractors, designers, and their clients

• Designed and created custom ads for local independent businesses with a focus on target demographics within the site’s audience
• Designed custom graphic assets for the website
• Wrote articles featuring local events and community members

• Greeted and assisted customers with purchases; processed customer shipments via UPS/FedEx
• Designed and produced promotional print materials for displays and special events
• Maintained sales floor, tracked inventory; opened/closed store

• Wrote weekly byline stories covering local events (fundraisers, grand openings, art exhibits)
• Wrote artist and business profiles through interviews and online research
• Worked with local organizations and PR firms to compile weekly events calendar
• Executed page layout, proofreading, and light clerical/office duties

Guided customers through a hands-on experience with our products.

Bachelor'S, Literature & Creative Writing

High School Diploma