Devon Steinberg Email & Phone Number

San Marcos, CA, US

Created an influencer strategy combining organic influencer (brand ambassadors), paid influencer and gifting, using brand voice and key messaging to grow awareness, spark interest in the community and drive conversions. Built organic and paid influencer marketing efforts from the ground up. Established a highly engaged community of brand advocates via.

Remote - San Diego, CA

Kick off influencer strategy to introduce this emerging brand, recently launched to market with little distribution, by way of extensive influencer efforts within designated verticals. Grew brand awareness via strategic gifting, paid influencer campaigns and supporting paid media. High touch with 100+ new to brand influencers per month to grow the network.

Berkeley, CA

• Driving brand awareness and conversion by using the brand voice to align strategic brand partnerships, paid and organic Influencer/Ambassador strategy and programming, and creative content development with always-on.
• Managed end-to-end Influencer Marketing strategy, campaign execution and reporting
• Managed Brand partnerships on social media
• Managed end-to-end Trade Show Management (Expo West/East/Tabletop shows) specializing in pre-show planning, logistics, on-site install/dismantle, staff scheduling and after hours events

Berkeley, CA

Support sales and brand marketing with strategic in-store shopper marketing support ranging from in-store events (demos), targeted paid influencer campaigns, coupon strategy and distribution and digital shopper marketing activations including couponing and cash-back apps.

Greater San Diego Area

Manage all in-store demo and shopper marketing support-National hiring and training-Scheduling-Reporting/Recaps-250+ demos per monthEnd-to-End Tradeshow Management in the US and Canada (EXPO)-exhibit storage and maintenance-exhibitor services-logistics-samples-on-site set up/ support-labor-housing/staffing

Manage all regional broker reps and channels of distribution within the US and Canada for both Teeccino Herbal Coffee and TeeChia Sustained Energy Cereal. Focus on new item set up at distribution level and go to market strategy. Implement and manage Teeccino's promotional trade planning, shopper marketing and sampling programming. Reconcile marketing spend.