Devon T. Smith

Devon T. Smith Email and Phone Number

Contributor @ Ad Age
New York, NY, US
Devon T. Smith's Location
New York, New York, United States, United States
Devon T. Smith's Contact Details

Devon T. Smith personal email

n/a
About Devon T. Smith

$5m+ in revenue generation • 150k+ new customer leads • 250k+ event/content subscriptions • 150% avg increase in audience engagement and conversion • 70-90% event participation and retention rate • $500k+ in socioeconomic impact

Devon T. Smith's Current Company Details
Ad Age

Ad Age

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Contributor
New York, NY, US
Website:
adage.com
Employees:
825
Devon T. Smith Work Experience Details
  • Ad Age
    Contributor
    Ad Age
    New York, Ny, Us
    View
  • Consultant
    Fractional Strategy Director & Consultant
    Consultant May 2016 - Present
    Provide senior/executive organizational leaders with methods to enhance student, employee, consumer, and social impact performance Increased performance by an avg of 60% across audience growth and retentionClients include T-Mobile, Mercedes-Benz/Daimler, Soho House, Kobe Bryant’s Sports Academy, Brookline Public Schools, NC Museum of History, National Society of Black Engineers, and more
  • Ad Age
    Editor
    Ad Age Jul 2021 - Present
    New York, Ny, Us
    Partner with multi-industry executive leaders to develop thought leadership through experiential content initiatives inclusive of white papers, panel discussions, op-eds, live interviews, and editorial seriesEnhanced yoy organic traffic, earned media engagement, and program membership participation by an average of 53%
    View
  • Vccp
    Senior Strategist
    Vccp Sep 2019 - Aug 2021
    London, Gb
    Led strategic planning/execution regarding 360 marketing for consumer education and social impact/sustainability initiatives Implemented service offerings such as content strategy, digital events, and social impact consulting generating over $3m in business revenue Created B2B/B2C communications strategy, messaging framework, value propositioning, and media/influencer partnerships driving 120m+ in earned media impressionsDirected cross-functional collaboration across client stakeholders, account management, creative development, sales, UX design, and production teamsManaged comprehensive content and messaging audits identifying opportunity gaps for process optimization, informational frameworks, user experience, and new technology onboardingDelivered up to 300% above KPI goals for brand awareness/affinity, website traffic, digital engagement, new customer leads, audience growth, and workflow efficiency
    View
  • Unitedmasters
    Director Of Brand Content
    Unitedmasters Jul 2018 - Dec 2018
    Brooklyn, New York, Us
    Developed and managed seed-stage content strategy leading to an avg of 133% increase in multichannel performance and digital asset shipping in service to product marketing/development ahead of $50m series A investment
    View
  • Revolt Media & Tv
    Creative Strategy Lead
    Revolt Media & Tv May 2016 - May 2018
    Hollywood, California, Us
    Supervised development, production, and analysis of content initiatives leading to 145% increase in multichannel engagement reaching digital/linear audience of over 50mLed sales team collaborations managing brand and influencer partner conceptualizing and activation resulting in $2m in advertising revenue
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  • Ebay
    Social Media Marketing Lead
    Ebay May 2015 - May 2016
    San Jose, Ca, Us
    Created and managed process for social-first content development, multichannel optimization, event coverage, and reporting/auditing, for eBay Enterprise and Magento Increased impressions, engagement, social web traffic, and audience growth by avg of 104%
    View

Devon T. Smith Skills

Social Media Marketing Leadership Social Media Marketing Public Speaking Marketing Communications Customer Service Social Networking Community Outreach Research Event Planning Time Management Microsoft Office Management Facebook Market Research Written And Oral Presentation Skills Sales Writing Blogging Team Building Marketing Research Powerpoint Microsoft Excel Microsoft Word Editing Creative Writing Email Marketing Oral And Written Communication Skills Crm Event Management Teamwork Training Communication Outstanding Verbal Organization And Prioritization Skills Critical Thinking Video Editing

Devon T. Smith Education Details

  • University Of North Carolina At Greensboro
    University Of North Carolina At Greensboro
    Communications Studies

Frequently Asked Questions about Devon T. Smith

What company does Devon T. Smith work for?

Devon T. Smith works for Ad Age

What is Devon T. Smith's role at the current company?

Devon T. Smith's current role is Contributor.

What is Devon T. Smith's email address?

Devon T. Smith's email address is ds****@****volt.tv

What schools did Devon T. Smith attend?

Devon T. Smith attended University Of North Carolina At Greensboro.

What are some of Devon T. Smith's interests?

Devon T. Smith has interest in Civil Rights And Social Action, Children, Politics.

What skills is Devon T. Smith known for?

Devon T. Smith has skills like Social Media Marketing, Leadership, Social Media, Marketing, Public Speaking, Marketing Communications, Customer Service, Social Networking, Community Outreach, Research, Event Planning, Time Management.

Who are Devon T. Smith's colleagues?

Devon T. Smith's colleagues are Asa Hiken, Retchel Cabias, Suraj Gs, Patricia Pugliese, Adeh Adeh, Heidi Swarner, N.a.s.alvin Ravi.

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