𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀:- Digital Marketing- Content Strategy- Social Media Management- Email Marketing- Campaign Management- Website Management- Product Marketing- Market Research- Influencer Strategy- Design- Advertising𝗖𝘂𝗿𝗿𝗲𝗻𝘁/𝗣𝗮𝘀𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀:- Resolve Fitness- Macro Culture- FIT36- Elements Massage- Fitness Together- Victory Fitness- Nature's One- Outlive Performance Physical Therapy (Previously Rehabilitation Redefined)- JCubed Vending- Joint Forces DME- LaneFocus- Congo Strength Shoppe- Larry Renner Photography- Lux Mami Aesthetics & Wellness- Sign Lite Sales- Independent Motorsports- Absolute Yoga- Mobo Med Spa Muskingum Valley- VanLoon Concrete & Construction

Worked within all aspects and responsibilities of the marketing and eCommerce department with a special focus on content creation and oversight of social media efforts. Primarily responsible for creating marketing content (including but not limited to: blog articles, website content, content for product labels and packaging, emails, SMS, press releases, video, retailer content, and social media messaging) and also managing company image in a cohesive way to achieve marketing goals. Duties and responsibilities included: • Oversee and manage email, SMS, blog, and social media content and content strategy created by marketing agency partners.• Retail Support - content creation, both organic and paid, for listings on retail websites including Target, Walmart, Sam’s Club, Meijer etc.• Monitor and respond to non-customer service comments/messages on social media accounts. • Own all copy writing duties for website marketing pages, website product pages, all marketing language regarding product pages, labeling and general website pages, landing pages, press releases, video scripts, emails, SMS, blogs and any other copy writing needs of the company. • Manage email and SMS campaigns in email management program (Klaviyo).• Manage the Nature’s One blog. • Build content webpages. This includes writing, designing, image creation and publishing. Assist in other web updates as needed and/or work with developer team to make site adjustments as needed.• Video content creation for social media and online advertising through YouTube.• Manage the customer rewards and VIP Programs through Smile.io platform.• Assist in any other content needs (print, graphics, etc.) to support products, sales and any other needs of the company.• Event/Convention Planning - PLMA event in Chicago, Groundbreaking Ceremony for new manufacturing facility.**Note: No upward mobility available

Began as an Independent Marketing Consultant for Nature's One and quickly advanced to a full-time, Social Media Marketing Manager (a full-time employee).Responsible for all social media content and content strategy for Facebook, Instagram, and Twitter.

Responsible for representing the PetPeople brand and driving sales •Digital: Website, Facebook (19,032 page likes), Facebook targeted advertising, event marketing•Customer Communications: Direct mail and email communications strategies for both current and prospective customers•Design Creative and Writing: Brochures, advertisements, in-store graphics, event promotions and email content•New Store Graphics: Developed graphics package and managed install team on-site

Digital strategy lead for initiatives that were focused on improving and/or maintaining mutual funds’ presence on the Nationwide Financial website, creating a distribution strategy for product marketing deliverables and developing an online presence for unrepresented business segments with a focus on improving brand recognition/credibility. •Lead the content management strategy for 5 investment philosophy videos for product webpages ultimately establishing credibility as an asset manager and building our brand recognition and value-add offerings. The project involved extensive coordination between marketing leadership, digital and product teams, as well as managing our vendor communications and relations. •Responsible for leading the distribution strategy for our product marketing materials. In order to effectively improve upon the current distribution, an audit was conducted and various changes were implemented including the creation of a new fund literature section on the website where IMG can now create a quarterly materials distribution advisor communication strategy as well as generate leads for sales.•Responsible for leading the team in various process improvement efforts in order to greatly improve upon the efficiency and workload of the product marketing team, ultimately resulting in over 40 FTE hours saved/re-distributed and preventing the risk of posting inaccurate data. •Served as digital consultant and strategy co-lead in the creation of three new websites that focus on business segments currently without a digital presence. Creating an engaging digital experience for these advisors improved Nationwide Financial’s credibility as an asset manager committed to these markets/target segments and ultimately drove greater consideration for our investment options. •Manage the optimization of accurately reflecting our team’s accomplishments and effectively communicating these achievements to leadership and board members.

Responsible for driving the overall positioning of Nationwide’s Investment Management business to the marketplace by leading and supporting strategic initiatives primarily focusing on segmentation and investment identity efforts. •Co-led a newly developed process that was designed to create new mutual fund products for the business. The process requires conducting detailed research on industry trends, products and positioning, researching advisor and consumer sentiments, leading multiple presentations on findings and coordinating with product to develop a recommendation that is in-line with the business’ investment identity, growth and functionality needs. •Responsible for driving the adoption of our advisor segmentation strategy and the development/execution of the Investment Management business’ value proposition to support growth goals. Worked to identify advisors that fell within our target segment and determined if the segment had the potential to move through the sales funnel faster. •Accountable for identifying/managing marketing learning plans and partnering with research teams to measure marketing efforts and effectiveness. Lead a qualitative advisor study that ultimately provided detailed feedback on advisor needs/wants which allowed us to help them communicate better with clients and build their businesses. •Led the implementation of a new budget process for 2015 that involved the management of $1,955,000 total budget dollars, significant re-structuring of the process in order to incorporate $500,000 of unplanned work and ultimately, as a result of the re-structure, created an excess of $161,000 which was applied towards brand efforts, as well as team mentoring and management.

Manage digital strategy and execution for all Nationwide Funds web and video initiatives with a focus on brand awareness and the enforcement of FINRA regulatory and legal guidelines.•Successfully executed the web launch of 17 newly acquired mutual funds from four different subadvisers, which included creating and coordinating high-impact deliverables such as the first ever subadviser biography videos, web updates and market commentary all within budget requirements and deadlines. •Assisted with the development and content management of the Nationwide Funds Commentary Hub, bringing the most up-to-date commentary, whitepaper and video materials to advisors increasing credibility, knowledge and confidence of the sales force. •Championed and executed the development of 5 different video series; project included coordinating with outside vendors and subadviser contacts, establishing a process between product and marketing to determine content, executive speakers, event planning, promotional recommendations, production efforts and implementation. •Spearheaded the development/launch of quarterly advisor webcasts, researching current industry trends, coordinating with product and subadviser contacts on content development and scheduling, and creating a new webcast management system with an outside vendor to aid our sales team in gaining industry knowledge and establishing credibility and brand awareness for Nationwide Funds.

Responsible for the execution and coordination of email data management. Provided oversight for the management of marketing opt-out requests. •Contributed to an increase in project awareness and productivity by managing a new project management system that ensured projects were assigned to appropriate steward and delivered in a timely manner to clients throughout the company.•Fulfilled email marketing needs of a diverse client base across the Nationwide companies creating and managing customer/recipient lists and partnering with the email team to create high-impact marketing emails. •Assisted in the continuous improvement efforts of Nationwide’s email marketing campaigns and strategies. •Contributed to customer satisfaction and minimized legal claims against Nationwide by capturing and reconciling marketing opt-out requests.

Oversaw FMLA, short-term disability and long-term disability claims from intake to payment for Nordstrom employees. •Consulted with physicians, team leads and team doctors to determine the best possible payment/management of client’s health claims. •Positioned claimants for success by evaluating health, state and legal circumstances. •Led client long-term disability discussions with our business partners.

Progressively advanced from a front desk associate to positions of increased leadership, visibility, brand and company impact. Championed company-wide marketing initiatives by developing, implementing and maintaining marketing campaigns and social networking promotions/accounts.Selected Achievements:•Positioned brand for unprecedented success by launching a brand new social media marketing program to expand their client reach and to increase brand awareness and recognition. •Improved upon company membership sales by evaluating customer needs and wants.

Selected to assist the company in becoming a leading mid-major A/E to global energy, food, process and industrial clients. Led large technical write-ups to increase project win awareness and inspire communication throughout the company and with external clients. Collaborated with team members to develop new branding standards to help distinguish the company from its competitors. Selected Achievements:•Continually assumed expanded responsibilities, including the rebranding and implementation of website and marketing materials. •Consulted with engineers and project managers to increase effectiveness of marketing materials and boost project awareness and understanding. •Evaluated and communicated engineer resumes/credentials to ensure larger project wins against the company’s top competitors.