Devon Aragona Email & Phone Number

Minneapolis, Mn, Us

Washington Dc-Baltimore Area

-Managed regional Marketing Cloud platform for the US and Canada, including educating the organization on best practices-Lead requirements gathering with internal stakeholders to optimize Marketing Cloud utilization and achieve campaign goals- Ensured CAN-SPAM and GDPR compliance for US and Canada email sends- Collaborating with the internal legal counsel to create and standardize legal language for USopt-in forms ensuring compliance on both a CAN-SPAM and GDPR level-Built filtered data extension based on project requirement's-Developed comprehensive documentation around Marketing Cloud governance policies and functionality streamlining internal processes-Worked closely with Regional stakeholders, the Salesforce GTS team, Audience Owners, and Business Operation teams to design and develop solutions and improvements for the Salesforce Marketing Cloud platform-Develops and worked with Integration Leads to implement processes for Email Studio, Mobile Studio, and Bizzabo Event Management-Managed a team of five Marketing Cloud developers who supported of executing email campaigns and Marketing Cloud Journeys according to project requirements- Established an intimate understanding of source data to drive campaign tactics and customer journey goals to help teams best segment audiences- Point of contact to address anomalies and troubleshoot the solution to identify source issues while working across teams to drive resolution.-Reviewed email design and copy for best practice and tactical feedback-Technical lead for CRM migration and upgrade-Led Mobile Studio implementation in the region, focusing on strategy, governance and documentation -Managed SMS marketing campaigns in Mobile Studio resulting in resulting in $150,000 of revenue

- Brand identity creation- Logo creation- Website design and creation- Facebook management - Social media strategy-Print collateral creation

Notre Dame, Indiana

I worked on the Marketing Operations team for the Annual Giving Team in the Department of Development.As the Digital Marketing Specialist, I oversaw and manage a variety of initiatives and platforms including: - Social media manager for all NDLoyal branded social media channels - Consulted on social strategy across all Annual Giving team's campaigns and events- Collaborated on digital strategies and ideation for fundraising initiatives across the department- Project and strategic lead for Notre Dame Development's first two-way texting platform implementation- Created and executed paid social strategies for solicitation campaigns and events- Oversaw technology and website development for annual Giving Day, Notre Dame Day - Team platform owner and strategy consultant for peer-to-peer fundraising platform, MobileCause - Secondary team leader for Marketing Cloud and email marketing, including developing and sending emails- Cross trained as Project Manager for necessary coverage

Middlebury Indiana

Social Networking ManagerAdvertisement ConsultantGraphic Designer

Elkhart, Indiana Area

- Managed CRM, updating and maintain customer data -Social media strategy and implementation to drive business- Sourced, vetted and managed vendors needed to accomplish project goals- Used specialized software to create estimates and manage projects- Utilized customer service software to manage interactions and track customer satisfaction

Fort Wayne, Indiana Area

-Conducted product photography to enhance brand visual identity and marketing materials-Developed and managed comprehensive social media strategies, including content creation and platform-specific engagement, particularly focused on Instagram-Managed promotional campaigns for the annual fundraiser, "Empower Her World," driving increased participation and donations-Designed and produced save-the-dates and various print promotional materials for the annual fundraiser, ensuring cohesive branding and effective communication

Fort Wayne, Indiana Area

-Maintained a network of social channels in support of Britton Marketing & Design Group and its clients. -Maintained, and engaged audiences-Created editorial calendars.-Created content for multiple clients' social media channels-Organized and photographed visual content for internal and external use on social media channels.

New Paris, Indiana

-Managed several social media channels and monthly social media/communications calendars-Increased social engagement by 500%-Attained leadership position in six of the 7 channels for KMC brand relative to three most direct competitors.-Scripted, filmed, produced, and edited 25 YouTube videos providing on-screen and off-screen hosting, narration, and product demonstrations.-Designed several web, digital, and display assets in support of field sales, exhibitions, partner conferences, and ad campaigns-Developed company blog from scratch, including ground-up design, content aggregation, repurpose of white papers to blog entries, and overall style-Building and managing KMC Controls blog, managing social media, creating promotional and event graphics, brochures, and other graphic design projects. -Filming and editing company video's of product information for YouTube channel

Writer for the student newspaper of Findlay University

Florence Area, Italy

Worked on stories about local events and topics for tourist and students and copy editing.

University Of Findlay

Member of the on campus PRSSA team. We set up events for the students on campus including the planning, set up, publicity, and running of the event.

Cover events which includes photography and event write ups. Turn press releases in to news articles. Write original pieces.

East Hampton, New York

Floor SalesMerchandising Small repair work on jewelry

Middlebury, Indiana

Explorer

Currently working toward Marketing Cloud Email Specialist and Marketing Cloud Administrator certifications. The ultimate goal is to attain.

Certificate Of Social Media Candidate, Social Media

Bachelor’S Degree, Journalism/Western Equestrian Studies, Graduated

Activities and Societies: PRSSA, The Pulse (school newspaper), Law Society, Dance MarathonAs a student at the University of Findlay I have.

Study Abroad For A Semester At The Florence Italy Branch Of The University, General Studies, Junior

Activities and Societies: Volunteered at the local english newspaper, Florence News and EventsI chose to study abroad for a semester.

Education record

Activities and Societies: The Pulse, Digital Media club, PRSSA, Law Society, Dance Marathon for the Children’s Miracle Network