Devon Armstrong Email & Phone Number

Chapel Hill, Nc, Us

Oakland, Ca, Us

Senior sales leader responsible for leading and managing the sales function for Burt’s Bees, with direct P&L responsibility as the sales executive for the Burt’s Bee’s general management team. Provide retail and digital vision and strategy, building and developing annual sales, profit and gross margin goals while developing long-term plans for growth. Cultivate, deploy and enable execution of national business plans behind key brand initiatives that deliver against the long-range plans, while aiming to grow our categories, share within, along with key success metrics around shelf productivity, assortment and merchandising expansion, optimal price mix and household penetration. Coach, develop, and empower team of both direct employees within business unit as well as indirect Field Sales teams, while also inspiring all to “live the greater good” through our Burt’s culture work. Lead our connected customer planning process, integrating our innovation development plans, our one demand plans (A&SP) and our trade fund plans behind our category / shopper growth strategies, partnering with Field Sales to develop tailored omni-channel customer retail/digital strategies and building/elevating activation plans. Continually work with teams to manage forecast, associated risks and opportunities, and drive the integrated business plan and narrative to ensure supply aligns with demand and Burt’s is on track to meet it’s quarterly financial commitments. Have deep customer experience with Amazon, Walmart, Target, CVS, Walgreens, Whole Foods as well as Club and Grocery channel.

Oakland, Ca, Us

Led the direction and management of the VMS Sales Planning and Operations teams and the sales leader for the VMS Leadership Team; worked jointly with executive stakeholders, sales and cross-functional teams to establish strategies, priorities and action plans to deliver the portfolio growth sales, profit and key metric objectives. Established a vision of success in support of strategic transformation.

Oakland, Ca, Us

Led the direction and management of acquisitions; worked in tandem with executive stakeholders to establish market competitiveness, incubation market path, channel strategy, pricing, merchandising, distribution, fulfillment, content, traffic, and search approaches.

Oakland, Ca, Us

Served as HC Sales Planning Team Leader and Sales Lead for Clorox Disinfecting Wipes; Marketing Leader for Club, HHW, Dollar - HC, Laundry, Brita; National Grocery Sales Planning - HC, Laundry, Brita; and Marketing Leader for Optimize Brands (HC, Laundry); tasked with leading strategy development; category business planning; joint business planning; policy deployment/execution; balancing corporate vs. customer initiatives; competitive insulation initiatives; innovation; delivering revenue/profit; launching new items; trade spending; MAPS; and share targets. Team Leader, Cleaning Sales Planning for Optimize Brands, National Grocery Sales Planning, Marketing Manager for Club, HHW, Dollar and then HC Sales Planning Lead / National Sales Leader Clorox Disinfecting Wipes, 2008-2015Sales Planning Manager, Home Care, 2006-2008Customer Team Manager, Albertsons, 2005-2006Region Sales Manager, Southwest Region, Grocery 2004-2005Area Sales Manager, Southwest Region, Grocery, 2003-2004Senior Sales Analyst, Cleaning, 2001-2003

Minneapolis, Minnesota, Us

Business Team Leader, 1999-2000, AWG Wholesaler and IndirectsArea Sales Manager, 1998-1999, Category Management, Retail and Account Management, Southwest Regional Grocery