Drove 364% revenue growth year over year through listing optimization, inventory management, pricing, and ad optimization all while improving ROAS.Refined target consumer for non-alcoholic beer brand and functional drink brand through competitive analysis, quantitative and qualitative analysis, resulting in focused positioning and targeting.Developed strong brand identities to connect with target consumers, educate consumers on key product features and benefits, ultimately driving brand recognition, product trial, and repurchase.Designed and improved packaging, listings, content, and brand stores based on data analytics and insights to educate and excite consumers to maximize conversion.

Supported regional marketing team with execution of strategy, reporting and data analysis, project management.Led Consumer Collecting & Non-Commercial workflow test for South Business Unit to inform national strategy and best practices.Consumer Collecting Specialist (Interim): Led team of eleven Student Marketeers. Responsible for recruitment, training, trial driving and consumption initiatives, collegiate program management, building brand relevance among entry-point consumers.Raised brand relevance, drove trial, increased consumption by developing brand marketing initiatives based in insights.Event coordinator for titled Culture and Sports events: logistics coordination; design, management, and execution of FORB/VIP/Artist areas; infrastructure coordination; consumer experiences; immersive media integration; legal and risk support; BTL campaigns.On-site event lead for various Culture, Sports, and Brand third-party events.Created opinion leader kits across marketing verticals.Supported business planning ideation, planning, feasibility, and storytelling.

Developed regional plan to support sales of LTO through strategic sampling of more than 2,500 workers at over 200 relevant accounts.Worked with Sr. Brand Marketing Manager to identify gaps & opportunities within current regional collegiate landscape.Supported BP20 regional ideation and planning.Supported Culture properties (e.g. Red Bull Dance Your Style New Orleans & Red Bull Presents: The Underflow).Brand marketing and production lead, worked cross-functionally with AMM & Sr. Communications Manager to drive trial and awareness within wake scene, connecting consumers and Red Bull athletes during a large third-party moment.

Drove and managed the global brand image of Red Bull on a campus of 8,000+ students.Executed original ideas for Back To College to drive trial and awareness while aligning cross-functionally to drive sales and build distribution.Built relationships with campus opinion leaders to credibly build brand relevance.Activated various Red Bull assets from the marketing mix to excite and inspire college students.

Developed and executed strategies to drive trial among new and infrequent consumers.Interacted with more than 60,000 consumers in one-on-one sampling situations and developed keen understanding of Red Bull consumers in market.Led Student Marketeer activation with Red Bull Records artist, Warm Brew. Managed Nashville Free Goods warehouse inventory.Chosen to support large campaigns including Red Bull Flugtag, Red Bull Air Race, and Bonnaroo.