Devon Craig Email & Phone Number

Portland, Or, Us

Sussex, Wisconsin, Us

As a founding member of the team tasked with transforming the Quad Marketing organization, I identified the highest potential vertical opportunities aligned with business objectives - setting strategy, implementing comprehensive marketing plans, developing dynamic content, and optimizing performance for maximum organizational success and growth. In a highly matrixed company, I enhanced operational efficiencies, provided through-the-line recommendations to our business development and enterprise teams, and delivered unparalleled value to clients and brand partners.* Product Strategy and Development - Defined comprehensive and cohesive product storylines and lead alignment with key stakeholders and core teams across New York, Chicago, Los Angeles and Sussex.* Product Positioning and Branding - Produced breakthrough content driven by key industry competitive intelligence and supporting GTM playbooks, sales narratives, and product modules to strengthen Quad’s collective positioning.* Strategic Brand Management - Enhanced brand awareness with strategic third party partnerships and an enhanced SME influencer approach, resulting in increased visibility, engagement, and multi-million dollar sales.* Cross Functional Leadership and Influence - Led high functioning teams in the execution of product marketing campaigns that maximized revenue and represented two-thirds of Quad’s business.

Bellevue, Wa, Us

Partnered with the CMO and cross-functional teams to drive growth and brand awareness by optimizing products and content for customer acquisition, retention, and monetization. Led brand, creative, growth, and product marketing, managing agencies and contractors for seamless execution.* Content Development & Go-to-Market Excellence - Directed 12 business unit leads and 600+ indirect employees for the creation of compelling story content and realization of the go-to-market process.* Purpose Driven Marketing - Launched the inaugural RoundGlass Diversity, Inclusion, and Belonging (DIBs) initiative by engaging C-suite leaders, conducting comprehensive programming exercises, and utilizing multiple tactics for successful implementation.* Integrated Marketing - Maximized organizational growth by devising a clear global marketing strategy for RoundGlass Foundation, RoundGlass Sports, RoundGlass Sustain, RoundGlass Thali, and RoundGlass Cross initiatives.

Topanga, California, Us

Developed strategic marketing insights, analytic tactics, spending plans, roadmaps, and competitive business analyses. Led a 9-person team that spearheaded end-to-end marketing campaigns (podcasts, in-person events, and workshops) enhancing the company’s performance. * Drove Transformation - Scaled Commune's TVOD business and creating the go to market strategy for SVOD membership, earning $2.5M+ in revenue by year one. * Spearheaded Engagement Strategy - Grew 550K+ total annual leads and initiated an affiliate program by fostering a positive collaborative culture with preferred partners and super fans.* Directed Comprehensive Market & Consumer Research/Insights - Attracted 1.2M+ people to sign up for courses.

Topanga, California, Us

Leveraged the latest tools and industry trends to enhance campaign performance, produced highly effective content, managed quality control, and oversaw multi-platform marketing by coordinating with investors, talent, influencers, marketing partners, and sponsors. Worked directly alongside the Founder and CEO.* Improved operational potential by 200% to 300% by successfully launching 30+ online courses, podcasts, and live events that served as the foundation for launching Commune’s membership model.* Streamlined resources and enhanced operational efficiencies, empowering the marketing team to foster innovation, produce breakthrough creative, and implement processes that maximized campaign impact.* Social Media & Influencer Business Strategy - Contemporary multi-channel marketing, sustained influencer and talent relationships, and raised brand awareness around the company.

Beverly Hills, California, Us

Managed end-to-end content production for Tier 1 clients such as Spotify, The Caterpillar Foundation, Live Nation, Roc Nation, and Tidal, overseeing video, graphic assets, social cutdowns, photography, and web pages. Cultivated strong client relationships to enhance brand recognition by identifying growth opportunities, spearheading influencer programs, and coordinating media campaigns.*Prepared go-to-market planning and advertising strategies including brand development, creative consultation, content and social plans, UX/UI, and website development, uplifting company growth.* Attracted new clients and grew existing accounts from 3 to 18, increasing company profitability.* Relationship leader for all internal teams, clients, talent, agency partners and 3rd party vendors.

Hollis, New Hampshire, Us

Collaborated with Sales and Media to streamline internal and external communications organizing digital campaigns to drive growth for premier brands, such as OWN, Ford, Adidas, Aveda, and FMTV. Successfully created and launched on-site events at Wanderlust Hollywood, generated on-line series content, enhanced the in-person experience, and managed programming and networking.

Beverly Hills, California, Us

Led brand and community marketing for the start-up meditation client and was quickly promoted to manage the entire Hyper House agency client roster. Developed best practices to optimize campaign performance, staff engagement, and agency revenue. Responsible for concepts and production of photoshoots, video shoots, website development, marketing collateral, and social media management. Analyzed campaign performance, providing strategic feedback to maximize client ROI and ensure repeat business. Enhanced internal and external visibility by defining PR and communications strategies.

Expanded Origin Magazine production to include Mantra Yoga + Health Magazine and Thrive Magazine. Successfully managed social media, marketing, advertising, and content strategies to drive brand awareness and generate revenue. Cultivated key partnerships with significant brands in the health and wellness category, including Hardtail, Kashi, Silk, and Olukai. Conceptualized and designed a national ambassador program to boost magazine subscriptions and executed promotional activities at yoga festivals and related events.

Vancouver, Bc, Ca

Forged authentic connections within the yoga and fitness communities across Southern California and Denver regions increasing brand engagement. Identified and implemented key influencer enrollment strategies to support the lululemon ambassador program, fostered impactful relationships with community leaders to enhance brand awareness and advocacy. Served as the regional representative on national calls, annual research meetings, and design feedback sessions. Successfully executed all community events, including the Empowerment Workshop and lululemon Gratitude Dinner.

San Diego, California, Us

Utilized extensive media contacts to effectively pitch campaigns and secure press coverage for key clients including Dreyer’s Fruit Bars, Push-Up brands, the Keep A Breast Foundation, and UNICEF’s Tap Project. Drove consistent results by anticipating trends, analyzing cultural shifts, and applying creative account management strategies. Organized events tailored to psychographic profiles for consumer and technology accounts, ensuring impactful engagement and alignment with client objectives.