The I-COM Data Ethics Council will explore how Data Ethics can enrich our brands and user experiences as Smart Data Marketers. To that end, the Council will identify strategic values and corresponding operational focus areas that are at the core of Data Ethics to help build transparency in communicating our data ethics frameworks to consumers and build competitive advantage.

Advertising, technology, the internet, and you. A podcast that attempts to explore and explain what it all means and why it even matters. We will be asking questions, providing answers, and chatting with industry experts to try and unpack what it all means and why it eve matters.

As marketers, analysts, and technologists, we have grown accustomed to readily available consumer-level insights. Valuable intelligence to help us refine and optimize our tactics and strategies across channels and touchpoints. As we look ahead to 2020 and beyond, there is a growing fear that this insight and intelligence will be restricted or unavailable. To address the confusion and complexity that surrounds the future of data-driven marketing, and the roles and responsibilities put upon us as employees all now have to companies, to our consumers, to ourselves, we have established the THREEE Marketing Council. A collaborative, ongoing initiative focused on identifying, discussing, and addressing the challenges we all face in maintaining efficient, effective, and ethical marketing.This council unites all members of the marketing and advertising ecosystem to help marketers better prepare themselves for the road ahead and answer the difficult questions we all face:- Will fraudulent advertising rise or fall as access to consumer-level data tightens?- What will my marketing measurement look like if the cookie goes away?- How will privacy regulation or data governance impact relevant and personalized marketing?The THREEE Marketing Council wants to address these concerns and provide answers to these questions. We are asking for participation from those who stand to lose the most. Whose reputation and success is dependent on their relationships with the consumer. We strive to bring Advertisers and Agencies to the table to become part of the effort to establish greater trust and transparency - through efficient, effective, and ethical marketing.

https://www.nohype.neustar/

• Works across the digital ecosystem managing data integrations with Ad Servers, DSPs, First/Third Party Data Providers, CRM Providers, and various other global data vendors.• Responsible for creating, managing, and developing various DMP software products including data visualization, audience syndication, and data management. • Maintaining global relationships on behalf of Omnicom and advertiser direct clientele. Improve overall data integration process, and developing digital products to increase performance and revenue.

As a Product Marketing Director, I am responsible for being a product specialist who's goal is to arm and educate the sales team as well as our clients on the products and services that PointRoll offers. I am also responsible for being a subject matter expert as well as strategist for multiple products and services such as VAST/VPAID In-Stream Video, Mobile HTML5 Advertising, Audience Segmentation and Attribution, Dynamic Creative Optimization (DCO), Programmatic Buying (RTB), First/Third Party Data, and advanced Rich Media creative functionality. it is my job to assist with complex digital partnerships, formulate pitch strategies for my sales team, and educate our clients on campaign/creative performance.This role also enables me to work across departments, from marketing, finance, technology, development, design, operations, and sales to fill an existing need within the industry. This includes the development of a product story and positioning, facilitating the build and design of a unique product/service, defining the necessary deadlines/resources/price/specifications, going to market with impact-full marketing/sales materials, and presenting the completed work to our clients and the industry.

• Responsible for prioritization of daily internal tasks as well as external client expectations. o Managing of multiple Campaign Manager’s, Project Managers, and Account Managers workloads along with the sales team priorities. o Lead new hire training sessions as well as continual internal support and guidance.o Directs monthly team support meetings and training presentations.• Operations technical liaisons for new product development, launch, and restructure. o Subject Matter Expert of dynamic rich media ad generation product. o Created SOP materials, conducted internal training, and weekly cross regional consultation.o Aided in analysis of current product weaknesses and consultation of new product releases.• Works closely with internal technical, sales, and reporting departments.o Responsible for troubleshooting live ad issues and reporting discrepancies.o Strategizes and organizes new complex technical rich media executions.o Assures execution of time sensitive, and high priority, roadblock launches• Works directly with clients in forming and executing rich media campaigns.o Creates internal/external timelines, creative asset consultation, and managing of client relationships.o Overseeing of campaigns from start to finish with routine maintenance of 40+ campaigns.o Major Clients: H&R Block, General Mills, Discover Card, Toyota, UHC, and Ford

• Creation of ad trafficking requirements/rules such as tag building and maintenance.o Works directly with publishers, delivering tags and troubleshooting issues.• Monitoring activity of live campaigns as well as creation of new business. o Building placements, creating and manipulating assets, building brand study and tracking tags• Assumes accountability for the overall campaign performance and client satisfaction.

Own and operate independent record labelMaintain relationships with music distributors publicists, press, retailers, manufactures, and designersPerform business/legal affairs, promotion, distribution, manufacturing, financing, accounting, and designOversee a staff of PR, Promotion, Booking, Design, and Production co-workers and interns

Own, maintain, promote, distribute, and organize independent screen printing companyDesign print and online media, websites, banners, and promotion/advertising materialsScreen print various merchandise and packaging for clients and personal promotionFacilitate and organize live art/music events, gallery exhibits, and retail placementOwn financing, accounting, legal, advertising, promotion and business activities

Manager of operations guiding and directing three teams of studentsOrganize and liaison between D3 Records and Cordless Records (Warner Bros)Digital promotion, physical promotion, booking, management activitiesWorked with three emerging artists creating promotion and marketing plans for solely digital releases

Distribution/Retail DepartmentWorked directly with RYKO Distributions / WEA DistributionOrganized distribution/marketing groups with Almighty Retail softwareCreated and initiated in-store performances, mail and phone solicitations to distributorsHead of retail team focused on targeting and soliciting nationwide retail storesDeveloping financial and revenue presentations that lead to cost cutting strategies and higher revenueWork with Nielson Soundscan, accounting reports, and promotional figures to enhance productivity Transfer of digital catalog over to RYKO Digital Distribution (iTunes, Rhapsody, Napster, Zune, ect.)Creation of unique marketing and promotion plans for both physical and digital releases

Creating retail marketing and promotion plans and executing with phone and internet solicitationDesign work- CD design, Clothing design, web design, poster design, Retail TrackingShowing strong independent / team performance, organizational skills, and performing required duties