Devon Burke Email & Phone Number

Gilbert, AZ, US

Lehi, Utah, US

Orem, Utah, US

• Mastermind the refinement of brand messaging and storytelling on the company website, enhancing the online presence. Coordinate video and photo shoots, crucial in updating corporate imagery and supporting new marketing.
• Developed a duplication system, including candidate pathways and trial packs, culminating in a 20% boost in recruiting within 90 days.
• Launched a new social media library, achieving 250k downloads in 60 days as well as implemented result-driven strategies that led to a 76% increase in social media engagement channel-wide.
• Orchestrated launch of new videos and digital tools, including mobile application features, catering to 20 languages across 40 countries.

Foothill Ranch, CA, US

• Oversaw IT project management, effectively coordinating with outsourced developers to resolve issues promptly. Implemented innovative solutions for event management, focusing on incentive trips and conventions..
• Managed the migration of the e-commerce platform to Shopify, ensuring a seamless transition with zero downtime or sales loss, reducing checkout time by 60%.
• Introduced new payment processing methods like PayPal and Klarna, contributing to a 12% increase in revenue.
• Streamlined the e-commerce site management process with third-party developers, resulting in IT issues being resolved 63% faster.

Foothill Ranch, CA, US

• Initiated affiliate programs for influencers and contributed to the creation of website copy and the launch of the company’s first blog. Generated a company-wide promotion calendar, integrating product launches and.
• Pioneered the communications strategy for a startup with a focus on CRM management, developing a comprehensive 90-day customer journey and establishing loyalty programs.
• Optimized the product calendar, strategically scheduling product launches and promotions, resulting in consistent business flow and sustained customer engagement.
• Established the company’s tone of voice, creative direction, target consumer profiles, and digital presence, including a comprehensive social media strategy and web development.
• Managed a diverse range of responsibilities, including event planning and management, training on company-wide calls, IT project prioritization, and customer service management.

San Francisco, CA, US

• Devised a comprehensive strategy for product and promotion launches, ensuring the provision of essential social media assets for effective pre- and post-launch campaigns. Oversaw the resource library, designed a.
• Carried out a data-driven approach to gather consultant feedback on marketing efforts, leading to insightful discoveries and future promotional opportunities.
• Reorganized the resource library, increasing its usability and resulting in a 23% increase in library and platform usage through a strategic keyword strategy.
• Directed execution of all field marketing efforts, including product launches, programs, promotions, consultant tools, and resources.
• Created a fully integrated business experience for consultants, enabling effective prospecting, selling, and customer retention.

Scottsdale, AZ, US

• Spearheaded the development of the company's retention and loyalty program, functioning as a versatile asset in crafting customer and field lifecycle strategies. Played a key role in enhancing CRM and communication.
• Launched a sampling program with a notable 32% conversion rate, significantly impacting customer engagement and sales.
• Originated and applied a retention program that increased re-orders by 20%.
• Collaborated with the executive leadership team and field focus groups to strategize sales promotions, programs, retention strategies, lead development, and mobile app strategies, defining and improving the customer.
• Utilized data and field feedback to refine order flow and subscription processes, enhancing the initial brand experience and increasing customer conversion rates by 17%.

Tempe, Arizona, US

• Devised and executed advertising campaigns for print media and crafted compelling press releases to highlight project achievements. Engaged in extensive networking activities, building and strengthening relationships.
• Led the company-wide adoption and integration of HubSpot for relationship management, facilitating effective engagement and communication during the challenging COVID-19 period.
• Designed a comprehensive spreadsheet to track company goals, aiding in the identification of emerging industries and verticals, crucial for organizational stability and diversification.
• Created company-wide business development plans, aligning efforts with annual sales goals and ensuring consistent progress tracking.

Gilbert, AZ, US

• Controlled the use of the company's resource library, utilizing data analytics to optimize tools and systems for field and customer engagement. Concentrated on optimizing every aspect of field and customer.
• Managed a unique podcast strategy, achieving 1M downloads annually and providing product education training for the sales team.
• Improved the field experience, focusing on enhancing the onboarding process, order flow, and mobile application engagement.
• Developed a new Welcome Kit for new customers, significantly increasing perceived value by 64%.
• Worked closely with the Executive Leadership Team to strategize new sales promotions, marketing campaigns, field programs, retention strategies, sales tools, and podcasts, receiving the Women of Isagenix 2019 award for.

Gilbert, AZ, US

• Orchestrated the planning and execution of events, catering to audiences ranging from 110 to 15,000 attendees, focusing on developing agendas and ensuring seamless coordination with production companies on budget.
• Played a pivotal role in project managing a multi-million-dollar contract with CVENT, a leading event SaaS solution.
• Devised and executed a new livestream strategy that significantly increased the average view time by fivefold.
• Steered the comprehensive management of events marketing, encompassing agenda development, attendee insights, ticketing, on-site mobile app usage, and post-event feedback, while supervising a multi-million-dollar.
• Oversaw the creation and execution of events branding, communication plans, digital marketing, social media ads, and ticket sales for over 40 annual events, accommodating between 600 to 15,000 attendees.

Gilbert, AZ, US

• Responsible for posting to and creating content for all corporate Isagenix social media accounts including Facebook fan pages, Twitter, Pinterest, LinkedIn, YouTube, Instagram, and blogs.
• Managed paid advertising strategies for Facebook and used Google Analytics to track the success of promotions and campaigns.
• Attend company events for social media coverage and photography support for various Isagenix blogs and print.

Phoenix, AZ, US

• Produced press releases, blog posts, edited websites, designed ads with Photoshop or InDesign, composed e-mail blasts, tracked social media impact and interaction
• Engaged followers for several clients through daily posts and interaction on Facebook and Twitter

Irvine, CA, US

Balboa, California, US

Master'S Degree, Global Management

Bachelor Of The Arts, Journalism And Mass Communication