As the Vice President of Sales at Momofuku, I lead the sales strategy, operations, and team for the renowned restaurant group and its consumer packaged goods division. With over a decade of experience in the fast-moving consumer goods (FMCG) industry, I have a proven track record of increasing sales, market share, and customer loyalty for emerging and established brands.In my current role, I manage key accounts, distributors, and retailers, and negotiate contracts, pricing, and promotions. I also work closely with the marketing, product, and finance teams to launch new products, develop creative campaigns, and optimize sales performance. I leverage my skills in customer relationship management and social networking to build and maintain strong relationships with internal and external stakeholders, and to generate positive word-of-mouth and referrals. I am passionate about Momofuku's culture, values, and vision, and I strive to deliver exceptional results that support its growth and innovation.