As the PR Manager at a maturing company, I oversee all media coverage, brand imaging, and public sentiment of 7 different brands led by major industry leaders in real estate, creative financing, book publishing, and land acquisition. - Oversee the tasks and target fullfilllments of coordinators across public relations and social media departments- Train and mentor PR and social media coordinators - Build and execute QoQ omni-channel strategy for 7+ brands - leveraging thought leadership publishing, press releases, podcast placements and additional main stage speaking opportunities- Develop and manage multiple successful PR initiatives to raise brand awareness and stakeholder sentiment with limited resources and budget

Increase brand awareness to grow revenue without damaging the reputation of the brand through placing Brand Visionaries and brands on traditional and new media platforms.

In this role, I served as Publicist/PR Rep for a two-time Grammy nominated, multi-platinum producer and his several adjunct companies. I facilitated and prepared producer for scheduled placements on podcasts, panel discussions at industry-leading conferences, and individual feature interviews, including Yahoo! Finance, HYPE Magazine, Business Insider. Further positioned producer as the “Music in Web3” thought-leader for all major Canadian record labels. Additionally, I had responsibility for all aspects of all PR/Media/External/Crisis communications, for DEFI Entertainment and the ChillRx NFT project.Simultaneously, I planned, executed and managed a full schedule of events for major industry conferences, including NFT-LA, NFT-NYC, SXSW. I facilitated partnerships with other participating projects including Bored Ape Yacht Club, Illmind, and Mint Songs.

As the Public Relations & Communications Specialist, I contributed to the DEFI digital marketing campaign by drafting press releases for upcoming song releases, artist events and collaborations; as well as driving increased media coverage for the "Chill RX" NFT launch. Performed media coverage analytics for all social media platforms, making adjustments to maximize virality of social campaigns. Collaborated with the marketing, content, partnerships, and business development teams to create campaigns which increase brand and client awareness.

As a Public Relations Specialist for the Phoenix Rising FC professional soccer team, I managed the strategic communications campaign for upcoming games and events to local media outlets. The campaign drove increased media exposure, including coverage from AZ Family, Goodmorning Arizona, Cronkite News, and Arizona Sports Radio, reaching an audience of over 3 million nationally.

As a Public Relations and Communications Specialist for a leading international standards organization, I fulfilled this internship by authoring and distributing 20+ press releases, covering technical topics, upcoming events, and industry award presentations. I conducted technical interviews and authored several articles published in Standardization News, which is received and read by 30,000+ subscribers. Further, I developed and documented the ASTM crisis communications plan which was readily adopted and implemented company wide.

- Work individually and in teams, in an agency-like environment, researching audience opportunities and creating data-driven growth strategies for clients.- Design and maintain effective paid search and social media campaigns for client base.- Implement creative solutions based on performance analytics, properly communicate findings and progress to stakeholders.- Utilize SEO to improve website visibility and traffic from search engines.Clients: Arizona PBS, ASU News, Global Sport Matters, Zócalo, Future Tense, Issues, Creative Non-Fiction