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I am a creator, marketer, brand builder, and mindfulness coach. I currently run marketing for Invoke, where we’re building open source generative AI tools for professional studios.I have always been passionate about the intersection of art and technology. As a gay kid, two of my safe spaces to express myself were in the theater and in video games (primarily MMORPGs). I graduated from Wesleyan University with a double major in Dance and Psychology, where I studied how visual communication norms in social media influenced our perception of our embodied self. Since then, I’ve spent more than 15 years working in the tech industry, with a majority of that time spent working with and building products for creatives. I have built marketing teams, brands, and products at some of the most exciting venture-backed B2B SaaS startups, including Artsy, the world’s largest marketplace for buying and selling fine art online. Along the way, I got certified in mindfulness coaching and led workshops for LGBTQ+ professionals looking to start a mindfulness practice. I write, think, and connect with people about things that excite me: artists and creatives, mindfulness in the workplace, the rapidly changing landscape of generative AI, building strong brands in B2B SaaS, and startups.
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Vp Of MarketingInvoke Sep 2023 - PresentAtlanta, Ga, UsI lead marketing at Invoke. Invoke is the only design application and AI model manager where you retain complete ownership of your IP, in perpetuity. We work with professional creatives, artists, and designers to turn their creative visions into professional-quality images while maintaining ownership, security, and control of their work and AI models.To date, over 100,000 creatives have downloaded our free and openly-licensed Invoke Community Edition and we're working with some of the largest names in gaming and entertainment to securely provide the power of generative AI to their creative teams. -
Chief Marketing Officer (Cmo)Raftr Feb 2023 - Sep 2023Park City, UsRaftr is a community-buiding and insights platform and Series A VC-backed software company. During my time, I led marketing and launched the first go-to-market in the political advocacy and union markets, building a pipeline of enterprise nonprofits including NAACP, Greenpeace, AFL-CIO, Planned Parenthood, and AARP. -
Global Head Of Marketing + GrowthArtsy Jun 2019 - Oct 2022New York, UsArtsy is the largest and fastest growing marketplace in the $14 billion online art market and a Series D venture-backed software company. Artsy is also the largest SaaS provider for gallerists and art dealers. As a member of the leadership team and direct report to the CRO and CMO, I built and managed a global team responsible for growth, product marketing, demand generation, brand marketing, lifecycle, and CRM for the supply side of the two-sided marketplace and our B2B SaaS business line. During my time at Artsy, I:- Led 15-person sales and marketing team through transition to fully remote work during global pandemic, improving overall team engagement scores (as measured by CultureAmp).- Grew SaaS subscribers by 66% across 100 countries, delivering a majority of new business leads through marketing-owned channels and maintaining strong CAC:LTV and CAC payback benchmarks.- Expanded digital and in-person regional marketing efforts to new markets in APAC, EMEA, and NALA.- Developed full lifecycle PQA and PQL strategy, growing top of funnel traffic and converting active users to active sellers in the marketplace, resulting in triple digit revenue growth in our Private Sales business.- Directly owned go-to-market, P&L, and sales management for new sales-led and PLG strategies, producing multiple new 7-figure revenue lines.- Led company-wide cross-functional initiatives to drive 93% product adoption of Artsy's ecommerce selling tools, establishing transactional revenue as a significant new business line. -
Director Of MarketingArtsy Apr 2018 - Jun 2019New York, Us
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Marketing DirectorCarto Jan 2017 - Jan 2018New York, New York, UsCARTO is the leader in Location Intelligence and a Series C venture-backed B2B SaaS company. As a direct report to the SVP of Marketing, my team was responsible for attracting, engaging and converting buyers and redefining CARTO's brand and product position within the $6.3 billion GIS (geographic information systems) software market.During my time at CARTO, my team:- Developed and implemented product messaging architecture to transition the CARTO brand from geospatial startup to leader in “Location Intelligence”, a new market segment adjacent to the $6.3 billion GIS software market.- Drove 150% increase in ARR and a 5X increase in top of funnel traffic while CARTO expanded from a freemium PLG channel to a free trial sales-led channel. -
Director Of Marketing & CommunityEveryaction Aug 2014 - Dec 2016Washington, Dc, UsToday, EveryAction is the fastest-growing and second-largest nonprofit software company offering innovative, connected technology solutions for nonprofit organizations of all sizes. I joined EveryAction's parent company (NGP VAN) while EveryAction was in stealth mode. Reporting to NGP VAN's SVP of Marketing, I was responsible for building the 9-person EveryAction marketing team and bringing the product to market.During my time at EveryAction, I:- Brought EveryAction to market and helped build it in a $3m run-rate business line in its first year, with ⅓ of new revenue directly attributed to leads from marketing-owned channels.- Led brand marketing campaigns at key industry events, generating over $12m in qualified leads (average ACVs of $50k) to the sales pipeline and establishing EveryAction as a leading brand in the nonprofit technology space. -
Director Of MarketingSocial Driver Sep 2011 - Aug 2014Washington, District Of Columbia, UsSocial Driver is the #1 rated minority-owned digital agency and B2B service provider in the US. Reporting directly to the CEO, I was responsible for building and managing a portfolio of national and international organizations, including Salesforce.During my time at Social Driver, I:- Led cross-functional project teams of UX & brand designers, developers, and creative strategists to deliver websites and mobile apps to multinational organizations.- Produced and delivered 120 new business proposal to executive teams with a 40% win rate. -
Marketing DirectorNationalfield Llc May 2010 - Sep 2011Washington, Dc, Us
Devon Hopkins Education Details
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Wesleyan UniversitySocial Psychology -
Open Master'SMindful Leadership
Frequently Asked Questions about Devon Hopkins
What company does Devon Hopkins work for?
Devon Hopkins works for Invoke
What is Devon Hopkins's role at the current company?
Devon Hopkins's current role is Building open-source AI tools for creatives.
What is Devon Hopkins's email address?
Devon Hopkins's email address is de****@****tsy.net
What is Devon Hopkins's direct phone number?
Devon Hopkins's direct phone number is +130150*****
What schools did Devon Hopkins attend?
Devon Hopkins attended Wesleyan University, Open Master's.
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