Devon Coates Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

Consultant solely focused on AB tests for Sephora website and mobile applicationsCollaborate with cross functional team (UX,Engineering, Business, Analytics) to develop AB testing roadmap for individual tests and long term strategyExecute 65+ unique campaigns annually across the site and mobile applications to drive revenue exceeding $48.8M (through Q2) in 2024Leverage SAFe/Agile principles to write Jira Stories and refine acceptance criteria, while coordinating with Lead Product Manager to prioritize stories that enable AB TestsAnalyze Adobe Analytics workspaces for individual test metrics and overall site performance to make data driven decisions about the roadmapCreate and launch AB Test campaigns in Adobe TargetEvangelize testing capabilities and strategies across broader team to increase usage of the testing platformComplete User Acceptance Testing on Production site after campaigns launchLead initiatives with engineering team to improve the integration with Adobe Target to enable new testing functionalityReview clients’ qualitative feedback to identify testing opportunitiesCertified Scrum Product Owner - Scrum Alliance April 2022

Detroit, Michigan, United States

-Collaborate with business partners to define requirements for updated mortgage guidelines-Partner with software engineers to make changes to a core, internal software application-Individually implement changes to mortgage guidelines by editing relevant matrices-Develop and execute test plans for the changes to ensure business goals are achieved

Detroit, Michigan, United States

-Developed and implemented A/B tests, using Adobe Target across highly trafficked Rocket Mortgage web products including the Homepage, Application, and Servicing sites to drive incremental production-Created statistical reports in Adobe Analytics to analyze client behavior and provide insights to leaders and teammates for improvements to increase adoption and improve conversion of our digital products-Collaborated with business partners at Realtor.com to develop an integrated, co-branded digital home shopping and lending experience-Co-ordinated with partners in Marketing, Search Engine Optimization, and Paid Search Marketing to promote and merchandise events such as Cyber Monday or flash sales with consistent messaging across our suite of products -Regularly exceeded sales goals and previous company records for KPIs such as Credit Pulls and Rate Locks on sales days-Implemented quarterly OKRs to drive our products’ strategy and ensure client and company goals are achieved-Mentored three new employees through their virtual onboarding experience as our team grew exponentially

Detroit, Michigan, United States

-Owned the strategy for our new and existing digital mortgage calculators to create a top-notch client experience-Responsible for improving lead production of clients moving from calculators to our application -Developed 4 interactive mortgage calculator products to better inform clients before entering an application-Co-ordinated and prioritized work among multiple engineering teams using Azure DevOps, JIRA and ProductBoard-Created statistical reports in Adobe Analytics to analyze client behavior and provide insights to guide improvements

Detroit, Michigan, United States

-Established and managed the process for creating, editing, and publishing a weekly internal, online newsletter-Consolidated updates from Product Managers for Senior leadership-Co-ordinated on-site visits and acted as host for external business partners-Created documents templates for one-pagers, PowerPoint slides, test-briefs etc.

Detroit, Michigan, United States

-Worked directly with clients over the phone and online, to provide them a custom home purchase mortgage solution to best fit their needs-Earned 5 Recognition Awards for ranking in the top 10% of monthly closings in my region-Worked exclusively with Serviced clients as part of the CARI purchase team-Developed plans to improve clients’ credit scores in order to increase mortgage eligibility-Contacted third parties to help facilitate updates to client records

East Lansing, Mi

-Nominated for the 2014 Student Employee of the Year award for demonstrating professionalism, uniqueness of work, initiative, quality of work, and reliability-Quickly developed a course of action when tasked to assist in moving a campus wide student-organization networking event from Munn Field to the Breslin Center at the last minute-Communicated effectively with other members of the Breslin Events Service Team (B.E.S.T.) to complete tasks during events-Learned to communicate quickly and effectively with patrons to solve moderate seating disputes-Answered situational questions of Usher staff members about Breslin Center policies and procedures

East Lansing, Mi

-Took the place of the Usher Staff Director during summer vacation and occasionally throughout the school year on short notice when the Director was unavailable to work-Managed employment status for graduating employees and those who did not meet work requirements-Coordinated with the Operations Manager to schedule building tour requests, in addition to leading most of the tours, as Breslin Center Tour Director

Lansing, Mi

-Participated in client meetings-Wrote a script for a client's radio commercial and a blog post that was published on M3 Group's website-Negotiated with sales representatives on behalf of clients-Learned the basic software and process for buying media

East Lansing, Mi

-Led campus tours to groups of incoming freshmen-Led small group discussions about lifestyle transitions from high school to college

Royal Oak, Mi

-Answered questions about the golf course-Maintained quality and cleanliness of golf equipment-Ensured proper rate of play and adherence to the rules of golf for all players

Advertising, B.A., Advertising Management, 3.18

H.S. Diploma

Activities and Societies: Captain of Varsity Lacrosse and Hockey teams senior year. Editor-In-Chief of the school newspaper senior year..