A digital mental health platform leveraging Artificial Intelligence (AI), specifically using OpenAI's GPT-4 model, to provide introspective feedback and interact with users through journaling and socratic questioning.

During my QA internship at Ozlo Sleep, a pioneering audio-tech company specializing in sleep improvement through innovative earbuds and a supportive mobile application, I significantly contributed to enhancing product quality and user experience. My key responsibilities included:Managerial Role: Acted in a managerial capacity overseeing quality assurance processes, managing an external QA vendor, and leading QA projects to ensure product excellence and efficiency.Quality Assurance Testing: Conducted comprehensive tests on the sleep earbuds and app, focusing on functionality, usability, and reliability.Issue Resolution: Identified, documented, and reported bugs and usability issues, directly contributing to the product's iterative improvement.Collaborative Efforts: Worked alongside development and design teams to address and resolve issues, enhancing user experience.Methodology Enhancement: Assisted in refining QA methodologies and test cases, increasing the efficiency and effectiveness of product testing.This internship allowed me to develop crucial skills in software testing, problem-solving, and cross-functional communication while deepening my understanding of the tech industry's unique challenges, particularly in wearable technology and mobile applications. I enhanced my technical proficiency with tools such as [Specific Tools/Software], applying [Specific Methodologies] in real-world scenarios. This experience has not only bolstered my technical abilities in software quality assurance but also provided invaluable insights into app development's iterative nature and the critical role of user-centered design in wearable tech products.

· Define and drive acquisition and engagement KPI's for digital channels· Lead large cross-functional team in the development and implementation of digital marketing assets, successfully bridging business, technical and creative functions· Develop email marketing program resulting in 4X increase in related annual sales· Develop diverse multi-channel slate, resulting in assets that connect with consumers and drive results· Develop and execute a robust testing and optimization slate, ensuring that no hypothesis goes untested and that all marketing efforts are comprised of proven communication, pricing and cadence strategies· Manage acquisition for ancillary subscription products, utilizing market research to make campaign choices that best resonate with core audiences

· Increased annual sales from digital channels by 200% via optimized performance marketing efforts.· Led cross-functional team to build effective promotional web assets and related functionality· Automated cross-channel campaigns, which utilize dynamic content to deliver timely and personalized marketing to precise target audiences· Leveraged the full line of products to produce new incremental revenue by targeting up-sell campaigns to existing subscribers as well as down-sell campaigns to at-risk and former subscribers· Established a diverse portfolio of acquisition streams through a range of paid online advertising, which were optimized to keep CPA under a threshold that was calculated as a function of lifetime value (LTV)· Managed project budgets and timelines effectively

· Refined segmentation based on multivariate analyses of behavioral, demographic and geographic data, which led to a 200% increase in stop saves.· Provided analyses, which informed product line development, pricing strategy and targeting for acquisition, engagement, retention and win-back campaigns.· Planned, designed and executed email campaigns – fully optimized by A/B testing.· Created multi-channel retention strategy optimized for risk-segments.· Developed KPI reports and dashboards enabling data discovery and analysis. · Created project financials, such as P&L statements.