Devon Macdonald work email
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I am a seasoned leader, strategist, and marketer who is passionate about helping clients achieve their business goals and reach their audiences. I am the President of Cairns Oneil, Canada's leading independent media agency, where I oversee the vision, direction, and growth of the organization. My background in technology, creative and media gives me a multi-faceted and builder's mindset to problem solving.Prior to joining Cairns Oneil, I was the CEO of Mindshare Canada, one of the largest global media networks, where I led the Canadian operations and built a culture of trust, provocation, and inclusivity. I successfully diversified our services, expanded our client portfolio. I also led the agency's new business efforts, winning several local, regional, and global accounts. Some of the skills that I leveraged and developed in this role include marketing communications, B2C and B2B marketing strategy, content creation, and insights generation.
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President And CeoCairns OneilToronto, On, Ca
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PresidentCairns Oneil Sep 2021 - PresentToronto, Ontario, CaHelping shape the next decade of media at Canada's leading independent media agency.
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Board MemberIca - Institute Of Canadian Agencies 2024 - PresentToronto, Ontario, CaBrands need more Canada.Chair of the Media Advisory Council. -
CeoMindshare Aug 2018 - Jan 2021London, England, GbLeader of Canadian operations. Built a culture of trust, provocation and inclusivity while building Mindshare in Canada, and Canada in Mindshare.Successfully diversified our services to advance our value proposition, balance sheet and position in the industry. -
Chief Strategy OfficerMindshare Jul 2015 - Jul 2018London, England, GbStrategic lead for the agency and work across all of our clients. I lead the high growth and high functioning Communications Planning and Insights teams. Launched our Content+ Team to work in redefining the role of media agencies in support of our clients' business. Lead the agencies' new business efforts by setting the strategy and approach for our agency in Canadian, North American and Global opportunities.
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Vp, Managing Director360I May 2013 - Jun 2015New York, Ny, UsBuilding from the success and growth of 360i in the United States I was the founding director for 360i in Canada. This group provided strategic support to Creative, Media and Client teams across the entire client set in their quest to connect with the consumer of today with strategically driven and digitally executed programs. While building the agency I had a chance to hire the best and brightest to join a very fast moving and high performing group. -
Vp, Engagement PlanningDentsubos Dec 2012 - Dec 2014Toronto, Ontario, CaAs the Planning and Strategy Team Lead for the agency I provided leadership across the team and strategic direction on our key clients. Through research and analysis my group identified key consumer insights and behaviours to design campaigns and programs across channels. A member of the agency management team, I also helped shape the path and future direction of the agency in adapting to the changing demands and opportunities for clients. -
Senior PlannerProximity Bbdo Jun 2011 - Nov 2012Federal District, MxBeing a part of an agency wide Strategy Planning Team I provided Insights, Planning Recommendations and Thought Leadership on digital, direct and social programs for clients. Working across Canadian, North American and Global brands I worked closely with Creative and Account teams in new business and servicing existing clients. -
Senior Account DirectorKenna: Jun 2008 - Jun 2011Mississauga, On, CaWorking across the two largest accounts at the agency I provided Account Leadership designing and implementing integrated marketing programs for clients with strategic, delivery and financial responsibility. Supporting clients in both Canada and the United States we had the smarts and scale to implement strategically sound and technically proficient solutions that delivered for our clients. -
Project Executive & Senior Managing ConsultantIbm Global Business Services Jul 2005 - Jun 2008Armonk, New York, Ny, UsAs a Project Leader for consulting engagements I focused on developing Customer Relationship Strategy and Customer Experience Programs for Marketing and Sales organizations. Working with some of the largest brands in Canada, my work was used to provide strategic direction on customer facing programs across a variety of industries. They say that people didn't call IBM to work on small problems, I can personally attest to that being true. -
Executive DirectorReboot Canada Jun 2000 - Jun 2005Toronto, On, CaAt a time where access to the internet and technology in general was quickly becoming a barrier for people and organizations I had a chance to make a real contribution to the Industry, and society in Canada. As the leader of reBOOT I built a network of partner groups that focused on bridging the digital divide. Through software and hardware donations from corporate partners, our teams were able to distribute technology back into organizations that serviced communities and people in need. -
Business AnalystEds Jan 1999 - Jun 2000West Hartford, UsProviding Professional Consulting support to Marketing, Sales and Customer Service departments, I worked hand in hand with client teams in reviewing program performance and making recommendations. -
InstructorHerzing College Mar 1999 - May 2000Toronto, Ontario, CaInstructor for Database Design and Programming Logic courses. With full responsibility over curriculum delivery and teaching I was able to apply and enhance my own programming, teaching and leadership skills.
Devon Macdonald Skills
Devon Macdonald Education Details
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University Of OttawaPolitical Science -
Herzing CollegeApplied Information Technology Diploma
Frequently Asked Questions about Devon Macdonald
What company does Devon Macdonald work for?
Devon Macdonald works for Cairns Oneil
What is Devon Macdonald's role at the current company?
Devon Macdonald's current role is President and CEO.
What is Devon Macdonald's email address?
Devon Macdonald's email address is de****@****rld.com
What is Devon Macdonald's direct phone number?
Devon Macdonald's direct phone number is +164740*****
What schools did Devon Macdonald attend?
Devon Macdonald attended University Of Ottawa, Herzing College.
What skills is Devon Macdonald known for?
Devon Macdonald has skills like Integrated Marketing, Strategy, Digital Strategy, Digital Marketing, Crm, Marketing Communications, Leadership, Interactive Marketing, Online Advertising, Business Development, Social Media, Analytics.
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