Devon-Marie Keenan Email & Phone Number

New York, United States

San Francisco, CA, US

Valrico, FL, US

• Chart successful course of directing a strategic rebranding initiative to establish the company as a cybersecurity and IT management leader, resulting in improved industry recognition and market positioning.
• Spearhead the end-to-end development and launch of a new company website to elevate the company's online footprint and improve customer engagement, leading to a notable increase in online inquiries, lead conversion and.
• Engineer and implement a go-to-market strategy to boost market penetration and secure a distinct market advantage in previously untapped sectors through targeted outreach campaigns.
• Produce compelling, multi-platform content to establish a consistent brand voice and drive lead generation initiatives, contributing to a substantial increase in new business and ARR.
• Bridge the gap between sales and marketing by aligning promotional activities with sales goals, ensuring a cohesive and unified approach that boosted overall effectiveness and revenue.
• Identified and segmented key target markets, designing personalized outreach strategies that align with specific industry needs and client pain points, resulting in a significant increase in market penetration.

Fulton, Maryland, US

• Oversaw and streamlined the entire sales lifecycle, improving sales efficiency and deal closure rates to consistently achieve and surpass sales targets.
• Directed targeted outreach campaigns and personalized sales initiatives to optimize client acquisition efforts and consistently expand the customer base.
• Piloted the creation of a new sales methodology tailored to the higher education sector, resulting in substantial market expansion and company growth.
• Elevated client engagement, satisfaction, and retention rates by implementing proactive account management strategies and fostering long-term relationships.
• Acted as a trusted advisor to clients tasked with providing strategic guidance and tailored solutions to address their evolving needs.
• Aligned objectives and bridged communications with cross-functional teams, including product development and marketing, to synchronize sales strategies with dynamic market dynamics and client needs.

Paris, Île-de-France, FR

• Guided the company's successful entry into the non-profit sector, employing strategic market analysis and targeted sales initiatives to solidify a strong market presence and surpass sales objectives.
• Designed and implemented innovative outbound communication strategies and marketing initiatives to drive exponential growth in customer engagement and brand recognition.
• Headed cross-functional teams to develop tailored solutions to address the unique needs of non-profit organizations, resulting in increased client satisfaction and a reputation for delivering impactful results.
• Revolutionized client onboarding procedures and support protocols by pioneering a new framework for identifying and addressing specific client needs to elevate service quality and customer experience.
• Leveraged advanced data analytics techniques to analyze market trends and customer behavior to guide sales strategies, boost adaptability, and achieve unparalleled success in a fiercely competitive marketplace.

Washington, District Of Columbia, US

• Directed and motivated a high-performing, specialized sales team of three within the digital advocacy sector to expand the customer base and consistently surpass revenue goals.
• Optimized the sales process to enhance operational efficiency, reduce sales cycle durations, and heighten team productivity, ultimately driving increased revenue generation and profitability.
• Led comprehensive market research initiatives and leverage data-driven insights to identify emerging business opportunities and develop strategic growth initiatives, leading the team in new business acquisition and ARR.
• Guided and mentored sales team members while fostering a culture of continuous learning and professional development, resulting in a highly skilled and motivated workforce that exceeded performance expectations.

San Francisco, CA, US

• Sales Excellence→ Excelled in returning to Senior Account Executive role, swiftly securing a spot in the top 10% of sales representatives during a challenging economic climate.
• Client Strategy→ Spearheaded cohesive local strategies using Yelp's Branding & Conversion products, driving client engagement and brand loyalty.
• Revenue Achievement→ Consistently surpassed monthly quotas by 175%+, actively driving new business growth through a combination of cold-calling, prospecting, and networking.
• Relationship Management→ Cultivated deep relationships at all organizational levels, strategizing to open new revenue channels and fortify existing ones.

San Francisco, CA, US

• Leadership→ Rapidly promoted to a managerial role, signaling proficiency and passion for peer training.
• Training Efficiency→ Revolutionized onboarding by conducting training needs assessments and refining training processes, resulting in faster, more efficient team scaling.
• System Management→ Overhauled the LMS, optimizing sales training materials delivery, and ensuring content relevancy.
• Strategic Collaboration→ Engaged with Yelp's executive board and sales leaders, creating a coherent training roadmap to address evolving organizational needs.

San Francisco, CA, US

• Training Excellence→ Spearheaded training sessions to elevate agency proficiency in executing effective campaigns, fostering a culture of continuous learning.
• Sales Performance→ Maintained an outstanding average of 160% of sales quota, and achieved an impressive 265% of sales quota in January 2020.
• Outreach Optimization→ Pioneered an email template and sales strategy that became a staple within the sales team, ensuring consistency and effectiveness in outreach.

San Francisco, CA, US

• Relationship Building→ Strategically mapped client organizations to engage with multiple stakeholders, ensuring comprehensive account understanding.
• Training Affinity→ Demonstrated exceptional adaptability in sales training programs, earning the opportunity to manage a diverse range of high-stakes accounts.
• Sales Achievements→ Consistently exceeded monthly targets, achieving an average of 170% of sales quota during the Leadership Development Program.

San Francisco, CA, US

• Continuous Improvement→ Demonstrated commitment to professional growth by seeking additional training and effectively implementing feedback.
• Sales Momentum→ Significantly outperformed standard expectations, indicating an accelerated grasp of sales concepts and strategies.

San Francisco, CA, US

• Foundation Building→ Acquired fundamental knowledge of B2B marketing & sales, setting the stage for future success.
• Tool Mastery→ Gained proficiency in Salesforce, enabling effective pipeline management and lead pursuit.

East Perth, Western Australia, AU

• Effectively trained and motivated new team members to uphold the standards set by the company.
• Responsible for delegating side work and holding teammates accountable.
• Worked alongside local wine distributors and craft brewers to introduce new products to a growning market of consumers.

• Delivered friendly and prompt service at one of D.C.’s most booked restaurants on Open Table.
• Mastered time management skills and multitasking in a high-paced work environment.

• Compile, analyze, and organize information relevant to upcoming cases.
• Prepare written reports summarizing depositions and trial transcripts.
• Draft pleadings and motions filed in court.

• Managed parties upwards of 80 guests in a fine dining setting.
• Focused training on wine varietals & food pairings.

• Enhanced knowledge of the managerial aspects of the restaurant business.
• Improved multitasking skills by serving upwards of fifteen parties while preparing cocktails at bar.

• Collaborated with both students and families to ensure a safe and productive learning environment.
• Contributed to lesson plans and worked hands-on with the children in an interactive classroom setting.

• Provided a high-quality dining experience for diverse groups of international tourists visiting D.C.
• Maintained a conversational knowledge of local DC breweries and rotating craft beers.

• Worked cohesively with a diverse staff through open communication and consistent teamwork.
• Enhanced time management and organizational skills due to fast-paced and demanding work environment.

• Quickly promoted from hostess to server due to excellent customer service skills.
• Built a strong rapport and relationship with numerous customers, creating regular guests.

Bachelor’S Degree, American Studies & English Literature

Semester Abroad, American Studies & English Literature