• Chart successful course of directing a strategic rebranding initiative to establish the company as a cybersecurity and IT management leader, resulting in improved industry recognition and market positioning.• Spearhead the end-to-end development and launch of a new company website to elevate the company's online footprint and improve customer engagement, leading to a notable increase in online inquiries, lead conversion and new client acquisition.• Engineer and implement a go-to-market strategy to boost market penetration and secure a distinct market advantage in previously untapped sectors through targeted outreach campaigns. • Produce compelling, multi-platform content to establish a consistent brand voice and drive lead generation initiatives, contributing to a substantial increase in new business and ARR.• Bridge the gap between sales and marketing by aligning promotional activities with sales goals, ensuring a cohesive and unified approach that boosted overall effectiveness and revenue.• Identified and segmented key target markets, designing personalized outreach strategies that align with specific industry needs and client pain points, resulting in a significant increase in market penetration.• Lead training sessions for the sales team on new strategies and techniques, significantly improving understanding and application of MEDDIC and Challenger methodologies within sales pitches and client interactions.• Established and monitored key performance indicators (KPIs) for sales activities, enabling data-driven decision-making and strategy adjustments to meet and exceed sales targets.

• Oversaw and streamlined the entire sales lifecycle, improving sales efficiency and deal closure rates to consistently achieve and surpass sales targets.• Directed targeted outreach campaigns and personalized sales initiatives to optimize client acquisition efforts and consistently expand the customer base.• Piloted the creation of a new sales methodology tailored to the higher education sector, resulting in substantial market expansion and company growth.• Elevated client engagement, satisfaction, and retention rates by implementing proactive account management strategies and fostering long-term relationships.• Acted as a trusted advisor to clients tasked with providing strategic guidance and tailored solutions to address their evolving needs.• Aligned objectives and bridged communications with cross-functional teams, including product development and marketing, to synchronize sales strategies with dynamic market dynamics and client needs.

• Guided the company's successful entry into the non-profit sector, employing strategic market analysis and targeted sales initiatives to solidify a strong market presence and surpass sales objectives.• Designed and implemented innovative outbound communication strategies and marketing initiatives to drive exponential growth in customer engagement and brand recognition.• Headed cross-functional teams to develop tailored solutions to address the unique needs of non-profit organizations, resulting in increased client satisfaction and a reputation for delivering impactful results.• Revolutionized client onboarding procedures and support protocols by pioneering a new framework for identifying and addressing specific client needs to elevate service quality and customer experience.• Leveraged advanced data analytics techniques to analyze market trends and customer behavior to guide sales strategies, boost adaptability, and achieve unparalleled success in a fiercely competitive marketplace.

• Directed and motivated a high-performing, specialized sales team of three within the digital advocacy sector to expand the customer base and consistently surpass revenue goals.• Optimized the sales process to enhance operational efficiency, reduce sales cycle durations, and heighten team productivity, ultimately driving increased revenue generation and profitability.• Led comprehensive market research initiatives and leverage data-driven insights to identify emerging business opportunities and develop strategic growth initiatives, leading the team in new business acquisition and ARR.• Guided and mentored sales team members while fostering a culture of continuous learning and professional development, resulting in a highly skilled and motivated workforce that exceeded performance expectations.

• Sales Excellence→ Excelled in returning to Senior Account Executive role, swiftly securing a spot in the top 10% of sales representatives during a challenging economic climate.• Client Strategy→ Spearheaded cohesive local strategies using Yelp's Branding & Conversion products, driving client engagement and brand loyalty.• Revenue Achievement→ Consistently surpassed monthly quotas by 175%+, actively driving new business growth through a combination of cold-calling, prospecting, and networking.• Relationship Management→ Cultivated deep relationships at all organizational levels, strategizing to open new revenue channels and fortify existing ones.

• Leadership→ Rapidly promoted to a managerial role, signaling proficiency and passion for peer training.• Training Efficiency→ Revolutionized onboarding by conducting training needs assessments and refining training processes, resulting in faster, more efficient team scaling.• System Management→ Overhauled the LMS, optimizing sales training materials delivery, and ensuring content relevancy.• Strategic Collaboration→ Engaged with Yelp's executive board and sales leaders, creating a coherent training roadmap to address evolving organizational needs.

• Training Excellence→ Spearheaded training sessions to elevate agency proficiency in executing effective campaigns, fostering a culture of continuous learning.• Sales Performance→ Maintained an outstanding average of 160% of sales quota, and achieved an impressive 265% of sales quota in January 2020.• Outreach Optimization→ Pioneered an email template and sales strategy that became a staple within the sales team, ensuring consistency and effectiveness in outreach.

• Relationship Building→ Strategically mapped client organizations to engage with multiple stakeholders, ensuring comprehensive account understanding.• Training Affinity→ Demonstrated exceptional adaptability in sales training programs, earning the opportunity to manage a diverse range of high-stakes accounts.• Sales Achievements→ Consistently exceeded monthly targets, achieving an average of 170% of sales quota during the Leadership Development Program.

• Continuous Improvement→ Demonstrated commitment to professional growth by seeking additional training and effectively implementing feedback.• Sales Momentum→ Significantly outperformed standard expectations, indicating an accelerated grasp of sales concepts and strategies.

• Foundation Building→ Acquired fundamental knowledge of B2B marketing & sales, setting the stage for future success.• Tool Mastery→ Gained proficiency in Salesforce, enabling effective pipeline management and lead pursuit.

• Effectively trained and motivated new team members to uphold the standards set by the company.• Responsible for delegating side work and holding teammates accountable. • Worked alongside local wine distributors and craft brewers to introduce new products to a growning market of consumers.

• Delivered friendly and prompt service at one of D.C.’s most booked restaurants on Open Table.• Mastered time management skills and multitasking in a high-paced work environment.

• Compile, analyze, and organize information relevant to upcoming cases. • Prepare written reports summarizing depositions and trial transcripts.• Draft pleadings and motions filed in court.

• Managed parties upwards of 80 guests in a fine dining setting. • Focused training on wine varietals & food pairings.

• Enhanced knowledge of the managerial aspects of the restaurant business.• Improved multitasking skills by serving upwards of fifteen parties while preparing cocktails at bar.

• Collaborated with both students and families to ensure a safe and productive learning environment.• Contributed to lesson plans and worked hands-on with the children in an interactive classroom setting.

• Provided a high-quality dining experience for diverse groups of international tourists visiting D.C.• Maintained a conversational knowledge of local DC breweries and rotating craft beers.

• Worked cohesively with a diverse staff through open communication and consistent teamwork.• Enhanced time management and organizational skills due to fast-paced and demanding work environment.

• Quickly promoted from hostess to server due to excellent customer service skills.• Built a strong rapport and relationship with numerous customers, creating regular guests.