Devon Martinez Email & Phone Number

San Francisco Bay Area

As Chief Strategy Officer of REGIME, I am mandated to orchestrate high-impact social engineering and psychological operations for elite organizations valued between $100 million and $1 billion. My expertise lies in:- **Crafting Strategic Influence**: I lead the creation and distribution of powerful video content that not only enhances brand visibility but also subtly manipulates audience perceptions, utilizing psychological tactics to shape and control public discourse.- **Engineering Digital Ecosystems**: I fuse algorithmic automation with authentic engagement to expand and control digital communities. As an example, I directed a narrative to achieve a formidable organic reach—over 15 million in 2019 alone.- **Operational Strategy Analysis**: With a data-driven ethos, I dissect the efficacy of our marketing and sales strategies, ensuring they serve the greater purpose of our social engineering objectives, particularly focusing on the economics of influence and customer acquisition.- **PsyOps Campaign Development**: I meticulously architect campaigns aligned with our psychological operations goals, infusing strategic planning with targeted objectives, and rigorous task prioritization to navigate and sway public opinion within critical deadlines.In this role, I don't just market; I move the needle on public sentiment, I shape behavior, and I craft the narratives that drive societal shifts, positioning REGIME at the forefront of a growing movement.

United States

In my tenure with the US Army, I steered digital media initiatives with precision, managing a robust marketing budget that was pivotal in advancing the Army's strategic goals. My role encompassed:- **Fiscal Management of Digital Campaigns**: I was responsible for allocating and overseeing the digital media marketing budget, ensuring maximum ROI and alignment with the Army's core messaging objectives.- **Digital Recruitment Operations**: I elevated military enlistment by spearheading digital lead generation campaigns, tactically targeting potential recruits and optimizing the conversion funnel to bolster the ranks with high-quality candidates.- **Digital Community Command**: My strategies for community growth and management integrated cutting-edge automation with genuine, organic interactions, fostering a loyal and engaged following that resonated with the Army's values and mission.- **Marketing Model Appraisal**: I conducted in-depth analyses of the Army's marketing and recruitment strategies, assessing their effectiveness by scrutinizing the enlistment acquisition cost, and leveraging this data to refine our approach.- **Strategic Campaign Development**: My expertise in strategic planning was instrumental in designing and executing campaigns that were not just aligned with, but actively propelled the organization's goals. I set clear objectives, established priorities, charted necessary steps for goal attainment, and ensured the successful completion of campaigns within stringent deadlines.My civilian work with the DoD (US Army) was not merely about managing marketing efforts; it was about crafting a narrative that inspired commitment and drove individuals to serve, upholding the highest standards of national security and personnel excellence.

Fremont, California, United States

Organizing and managing marketing portfolio. Was utilized in architecture at the program, project and operations level. Designing of centralized system for team functionality. Working directly with Executive Vice President as well as President and CEO to report and turn high level ideation into deliverables produced by marketing team. Overseeing all digital channels of marketing for Daulat portfolio.

Tracy, California, United States

Evaluated profitability of digital marketing and sales effort by analyzing metrics related to social media. Strategized content production, account management and advertising budget. Campaign management and content production. Producing 30-50 pieces of creative for social every month. Identify and set objectives, prioritize tasks, identify steps needed to achieve the department goals as well as created new KPIs to measure success internally. Created quarterly overviews and analysis on social data for moving brand forward. In one month grew email list by 14% through Instagram, organically. Grew and managed accounts with over 100,000 followers.Pearls Olives (www.olives.com) is one brand produced by Musco Family Olive Co. The company is the leading supplier of table olives in the nation with over 60% of the market share and 9 figure profits.

Murrieta, California, United States

Apart of building and production of core content pillars for social media launch. Strategized content production, account management and advertising budget. Campaign management and content production. Producing all creative for social every month. Abided in legal process for company and energy related terminology. Set objectives, prioritized tasks, identified steps needed to achieve the department goals as well as created new KPIs to measure success internally.

San Francisco Bay Area

Management and delegation of Creative & Digital Media Marketing team. Scope - Enhance brand recognition by leading production, post production and promotion of video content for organization and CEO. Building the foundational infrastructure for department & creative vision to scale.

Sacramento, California Area

 Building Business Network: Prospected potential organizations and members as well as developed new client relationships within a defined geography or market. Developed proposals, consulted with clients on business issues and manage the contact process.  Achieving Assigned Sales Targets: Developed innovative proposals and delivered strategic sales presentations. Made actionable and insightful recommendations for extensions or improvements.  Managing Staff and Providing Opportunities for Growth: Searched for potential openings to place talents in projects, programs and or operational positions.

Turlock, Ca

 Achieving Marketing and Sales Operation Objectives: Spearheaded the creation of monthly plan for online content and kept abreast with the latest trends and best practices in online marketing to build and expand customer base. Contributed marketing information to strategic plans and increased annual sales inevitably leading to the sale of the business for profit. Performing Other Functions: Gathered budget to figure customer acquisition costs for the month. Ensured sufficient stock and inventory. Met product demand by keeping track of inventory.  Cultivating Business Alliances: Built strategic relationships and partner with key industry players. The foundation and customer base made in 3 years of service had been passed to and maintained by the current owner.

Turlock, Ca

 Accomplishing Growth and Hitting Sales Target: Analyzed sales number to find weakness in the system, cost-saving opportunities and redundancies. Identified emerging markets and market shifts while being fully aware of new products and competition status. Involved in lead generation, advertising and sales product creation.  Promoting Strong, Long-lasting Customer Relationships: Key member of the execution of strategic business plan to expand business’s customer base. Gained 100 new customers by utilizing online hubs and audience.

Bachelor'S Degree, Religion & Linguistics

Business, Management, Marketing, And Related Support Services