Devon Mcclellan Email & Phone Number

Us

Rad Campaign is a digital marketing and web development firm dedicated to supporting nonprofits. In my role as a digital project coordinator, I:- Lead clients through website redesign and migration projects- Evaluate wireframes and designs - Manage project statuses, deliverables and deadlines- Perform and oversee quality assurance- Assist clients with Meta ad campaigns - Provide copywriting and design support for social, email, and ad campaignsApplications Utilized: Basecamp, GitHub, ZenHub, Slack, Harvest, Google Suite, MailChimp, Meta Ad Manager, WordPress, Drupal, Zoom

I have done freelance marketing work for a variety of industries, including restaurants, photographers, and massage therapists. One client I worked with was the Portsmouth, Virginia Tourism Department. The tourism team wanted to increase traffic for their WordPress site (https://portsvacation.com/) and hired me to do Search Engine Optimization (SEO). • I utilized SpyFu to research and identify relevant keywords with high traffic and low competition. • I added meta data and alt tags to each page and picture on their site, using the target keywords wherever possible. • I wrote and published additional website content focusing on the target keywords. My work resulted in a 30% increase in organic website traffic over a three-month period.

Phoenix, Arizona, Us

Education Forward Arizona is a 501(c)(3) nonprofit organization that aims to increase postsecondary attainment rates in Arizona and advocates for education improvements in the state. In my role as Senior Director of Marketing, I oversaw and executed marketing projects and strategy as well as managed the marketing team in collaboration with the SVP of Marketing. Within my first three months in the position, I implemented: • A project management system to organize, delegate, and track marketing tasks • A new online form system to improve nimbleness and customizability and transitioned all existing forms • A social media execution process, which includes a monthly brainstorm, social calendar development, and paid social boosts. The marketing team is a small one that wears many hats, which means every day looked different, but here are some examples of the projects I worked on: • Compiled impact data and wrote narrative for grant reports and board meetings • Developed marketing materials for fundraising events, including promotional videos, event programs, flyers, digital and print ads, and postcards • Developed, scheduled, and boosted social media content, including Reels • Designed and scheduled marketing emails in Constant Contact • Wrote press releases and articles and distributed them using MeltwaterApplications Utilized: Monday.com, Jotform, Constant Contact, Adobe Creative Suite, Funraise, WordPress, Sprout Social, Office 365, Canva, Meltwater

London, Gb

In my role with Pearson, I oversaw the social media strategy and content creation for a Pearson Academic Partner as well as managed the partner's online community.• Developed and managed execution of social strategy • Oversaw agency development of creative• Developed copy and graphics for supplemental social posts• Community management: social listening; monitor and response • Analyzed monthly social performance to identify high and low performing content types as well as top lead and traffic drivers • Compiled social metrics and reported results to upper management monthly• Coordinated and conducted interviews with students to develop case studies• Managed brand ambassador and coordinated UGC campaigns • Developed quarterly social SEO plan; review and upload SEO articles to website • Boosted posts using Facebook, LinkedIn, and Twitter Ad Managers • Collaborated with marketing team on webinars and other recruitment events Applications Utilized: Wrike, Sprinklr, WordPress, Office 365, Canva

Hampton, Virginia, Us

Registrar Corp is a B2B regulatory compliance consulting firm with 20 global offices. The marketing team is responsible for obtaining leads for Registrar's fixed-fee consulting services, online training solutions, and SaaS solutions. Below were some of my duties when I served as Director of Marketing. • Marketing Management - I managed a team of six marketing specialists. I planned, delegated, edited, and oversaw execution of our marketing communications, including e-mail marketing, landing pages, PPC advertising, social media, webinars, direct mail campaigns, and more.• Inbound Content Marketing / SEO - Conducted keyword research to identify target industry’s frequentlyasked questions and address them via search engine optimized content to drive inbound leads• Lead Generation – Increased email marketing leads by 147% and webinar leads by 104% in two years• Social Media – Increased Twitter following by 115% and Facebook by 127%• Conversion Optimization - Continuously A/B tested subject lines, email content, landing pages, and PPC ad variations to optimize performance• Automation - Led chat bot initiative that reduced the number of unanswered live chats by 63% and drove 1063 leads between November 2019 and July 2021• Link Building - Analyzed competitor backlinks using RavenTools to identify media opportunities• Segmentation – Registrar Corp's target market spans multiple industries and geographic locations. Iensured we were simultaneously marketing to each sector and that each contact received their message in the right language, right time zone, and with the right content for their place in their buyer's journeyApplications Utilized: Monday Project Management, Adobe Illustrator, MailChimp, Google AdWords, Trust Pilot, WordPress, Meltwater, Mention, Tweet Deck, AnyMeeting Webinar Software, HotJar Heatmaps and Recordings, RavenTools

Hampton, Virginia, Us

• Wrote copy for press releases, blogs, and other media• Managed media relationships• Managed social media marketing• Collaborated with marketing team to design promotional materials for print & e-mail• Designed infographics• Attended trade shows to conduct market research and promote new business development• Wrote scripts for and oversaw production of promotional videos

Bloomington, Indiana, Us

Photographed campus events; edited photographs using Adobe Photoshop; collaborated with marketing team to create promotional materials for e-mails, flyers and social media; hosted recruitment events

Bloomington, Indiana, Us

Supervised a floor of 50 residents; planned programs for residents, including advertisements and budgeting; mediated conflicts between roommates; advised floor leadership council

Wrote press releases; managed social media; photographed events; designed bulletins and other promotional materials

New York, New York, Us

Wrote weekly articles; conducted interviews and photographed interviewees; managed social media accounts; endorsed and participated in promotions with partners

M.S. Digital Audience Strategy

Bachelor'S Degree, Journalism