Devon Clarke Email & Phone Number

Boston, Massachusetts, Us

- Increased webinar MQLs by 300% (from 93 to 372 per month) over 12 months by planning and executing 25 webinars, generating 10,000+ registrations and 85 sales meetings.- Managed Centime’s sponsorship for two partner events, Oracle NetSuite’s SuiteWorld and Sage’s Transform, generating 570 leads, 55 SALs, over $300K in pipeline, and a 2x ROI.- Increased G2 reviews by 136% through referral campaigns, driving increased brand awareness, credibility, and trust.- Partnered with inbound sales to create 80+ personalized sales sequences based on lead activity, ICP technology, and industry.- Developed a marketing outreach strategy with Centime’s CEO and inbound sales team to target banks, establishing an additional channel marketing funnel.

Somerville, Ma, Us

- Led growth marketing for Formlabs' Healthcare sector, executing four monthly webinars (two dental, two healthcare).- Launched a direct mailer campaign targeting 200 dental practices, promoting new dental resin with tailored messaging and collateral.- Collaborated with the global marketing team on several go-to-market campaigns, managing email marketing and webinars.

Plano, Texas, Us

- Developed and executed Acorio’s digital event strategy, including two virtual events with Trevor Noah and Matthew McConaughy, generating 1,252 leads, 176 opportunities, which accounted for a combined $48.8M in current and closed pipeline- Managed partner marketing, organizing 14 digital and in-person events with ServiceNow, generating 1,148 leads and $15.6M in current and closed pipeline- Led and managed 29 webinars, which leveraged Acorio SMEs and partners in the ServiceNow ecosystem, generated 3,712 viewers, and increased subscriber growth by 37% in less than 1.5 years

Plano, Texas, Us

- Launched Acorio’s rebrand strategy, including the creation of brand standards and templates, and website redesign, which involved writing copy for website pages, revamping case studies, and implementing SEO best practices- Annually planned and orchestrated Acorio’s sponsorship of ServiceNow’s Knowledge event and organized Acorio’s private networking session for 500+ clients and prospects, generating a combined 1,332 leads which accounted for $60M in pipeline- Owned email marketing, increasing Acorio’s open rate by 6% for an average open rate of 19.55% and increasing the click-through rate by 18% to an average of 26.93%

Plano, Texas, Us

- Produced 20 events across the country - from ServiceNow User Groups with an average of 100 attendees to regional exhibitions with 2,000 attendees - and supported Acorio’s sales organization by defining specific goals and brand strategy at each event- Coordinated a brand strategy with Acorio’s HR team that led Acorio to be the three-time winner of Boston Globe’s #1 Top Place to Work and one of Inc. 5000’s Fastest-Growing Companies three years in a row with 300% year-over-year growth

Plano, Texas, Us

- Conceptualized Acorio’s semi-annual “12 Days of Giving” content campaign, which is now on its sixth year and still a top source of content-driven lead generation today- Built a higher education product marketing suite of collateral (videos, blogs, one-pager, eBook), resulting in a $30,000 investment from ServiceNow to drive new leads via paid marketing

Plano, Texas, Us

- Designed and executed a company-wide rebrand of corporate documentation and presentations, maturing Acorio’s identity and elevating the boutique consultancy’s brand- Wrote and edited content including blogs, eBooks, one-pagers, and email marketing

- Published daily posts on social media platforms, specifically Facebook and Instagram.- Generated creative content and imagery targeted at an audience focused on health, sustainability, and the local movement.- Significantly increased post reach, activity, and page likes through engaging content.- Encouraged customer engagement through OpenTable, resulting in 4th place for OpenTable’s “Diner’s Choice 2016” in the Boston/New England region.- Wrote and shared press releases for the hiring of a new chef.

- Served at the 4th certified farm-to-table restaurant in New Hampshire.- Demonstrated confidence and deep knowledge of local, seasonal, and organic fare.- Improved customer satisfaction by providing patrons with a positive dining experience.- Received positive Yelp reviews describing her as "personable," "attentive," and "knowledgeable."

Bachelor Of Arts (B.A.), Communication, Culture And Identities

Education record

Education record