Marketing And Communications Coordinator
CurrentPerform a variety of kinds of writing including press releases, emails, articles, blog posts for the website, success stories, and social media posts.Work closely with the Director of Marketing and Community Relations to develop content and campaigns for reaching prospective, new, and current students, alumni, donors, media, etc.Enhance awareness of the College and its brand through new and emerging media (digital, online, social), as well as traditional marketing (direct mail, radio, print).Continually look for innovative, new ways to improve and expand upon the College’s social media, digital and traditional advertising, website, newsletters, success stories, press materials, brochures, email campaigns, fact sheets, and videos that are used in marketing.Work alongside the Director to identify a target market, develop creative materials, and then create and maintain a marketing campaign.Run email campaigns and communications with a variety of different audiences including donors, prospective students, current students, alumni, high school teachers, counselors, parents, local businesses, and internal faculty and staff.Participant in the Institue for Emerging Issues Educational Attainment Cohort program.