Devon (Rubenstein) Savage Email & Phone Number

Bellevue, Washington, US

Austin, Texas, US

Transformed the product marketing arm of the company by leading consumer research and concept testing, building competitive landscapes and claims analysis, creating robust portfolio campaigns to drive shopper awareness and education to unlock our LRP 3yr CAGR commitment of 18%. Led brand fundamentals development including brand positioning, tone of voice.

Louisville, Kentucky, US

Built the Global Marketing function and team to grow priority brands Fireball, Buffalo Trace, Southern Comfort, internationally through localizing brand positioning and campaigns for emerging global regions.Managed the APAC, LATAM, CCA, and MEA regions by building marketing plans, retail calendars, POS and communication strategies that resonated with local.

Hershey, Pennsylvania, US

Managed the P&L and full integration of the Dot’s Pretzels brand into The Hershey Company by identifying where Dot’s could leverage Hershey’s network to manage business as usual, while building capabilities for future growth, launching new items and breaking into new retail channels. Led development of brand positioning by spearheading consumer research.

Hershey, Pennsylvania, US

Owned P&L and demand forecasting responsibility for $200M brand. Led team to overdeliver sales growth of +26% in 2021 by directing marketing & media planning, innovation launch support, brand partnerships and targeted shopper marketing programs. Managed marketing budget of $8M to invest in high ROI tactics to grow household penetration and retail sales.

Hershey, Pennsylvania, US

Developed a 3-year innovation pipeline for both SkinnyPop and Pirate’s Booty to generate $20M each year from 2022-2024 by building an innovation strategy and directing brainstorming sessions. Transformed innovation process from short-term close-in innovation, to focus on large scale disruptive innovation through robust concept testing, brand guardrails.

Hershey, Pennsylvania, US

Created seasonal strategy to solidify brand’s role as a leading kids snack by determining occasionswhere brand has right to win and developing pipeline of seasonal SKUs; grew brand $5M in 2020. Managed supply chain & network optimization with Operations partners to realize quality and marginimprovements while ensuring no impact to consumer experience..

Hershey, Pennsylvania, US

Hershey, Pennsylvania, US

Grew brand 42% from 2017 to 2018 by analyzing consumption data, building retailer specific sales stories, identifying new distribution opportunities and developing an innovation strategy

Hershey, Pennsylvania, US

Identified $45M 3-year eComm opportunity by highlighting areas where brand was underdeveloped, recommending eComm specific packtypes and suggesting eComm LTOs to drive fan engagement and excitement on a developing platform

Boston, MA, US

• Managed 22 AmeriCorps direct reports; completed 3 performance reviews per year for each, maintained national service standards and provided observations and targeted feedback to help them develop as leaders; ensured.
• Created action plans based on weekly student data reviews; scheduled tutoring sessions, performed math/ELA assessments, evaluated progress, and edited lesson plans to achieve100% of City Year’s time-with-student goal.
• Developed grant proposal, collaborated with national architectural firm and managed the renovation process to redesign an under-resourced classroom in the school with $15K+ worth of donated supplies and services to.
• Collaborated with New York City school representatives to improve student educational outcomes; organized and led monthly meetings with school leadership to analyze student data, action plan and translate City Year’s.
• Spearheaded a new partnership opportunity with a New York City public school to expand City Year’s reach by providing support to an additional 583 students; performed needs analysis based on principal/teacher meetings.
• Facilitated training for 300 new AmeriCorps members to prepare them for in-school service

New York, NY, US

• Created sustainable literacy and academic enrichment programs in 10 Detroit public schools
• Organized and facilitated an after school newspaper program to teach writing, organizational and comprehension skills to 25 elementary school students
• Established a phonics program for 50+ underserved, under-performing kindergartners; consulted with teachers, created volunteer schedule, and ran quality assurance
• Managed the recruitment, placement, and training process of 200+ volunteers who served 500+ children during both ongoing service projects and large service days
• Advised Repair the World headquarters on creating a service fellowship program in 5 cities based on AmeriCorps experience

New York, NY, US

- Analyzed legislation relevant to hospitals and the health care industry and presentedit to the head policymakers.- Attended meetings and took part in conference calls with other hospital and physicianassociations to compile data to present to my bosses.- Represented the association at a Premier conference in Washington D.C.

- Worked with 60 underprivileged children on reading, writing and math over the summerto help improve their skills and prepare them for school.- Reviewed organization’s budget and advised on ways to cut expenses and maximizeprogramming on their limited budget.

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Public Policy