Devon Scoble 🌱 Email & Phone Number

Toronto, Ontario, Canada

Serving up best-in-class content marketing strategy, content creation and editorial services.

Remote

As a consultant Head of Content for imaware, I was responsible for strategy, planning and editorial management for both D2C and B2B content marketing. I worked closely with our marketing team, medical advisors and freelance contributors to produce SEO-optimized blog, promotional and educational content that was accurate, engaging and on-brand. Contract ended July, 2022.

Greater Toronto Area, Canada

I commissioned, edited and produced stories for Walmart Canada’s award-winning editorial arm, theHUB. From ideation to publication, I was responsible for food and home stories, as well as buying guides. I managed freelance contributors, collaborated with the creative, social media and French translation teams, conducted user testing and SEO research, and mentored junior staff.

Toronto, Canada Area

I commissioned, edited, and produced themed content packages for Leafly, the world's leading cannabis website. Responsible for comprehensive content planning and strategy for Leafly Canada. Laid off due to COVID19.Accomplishments:Built a custom editorial calendar and comprehensive content production database Created editorial assignment templates and workflowsPitched, assigned, edited, and produced freelance storiesHosted the Bud Club podcast and assisted with its productionIncorporated SEO keyword research and worked closely with the SEO team to consistently deliver top-performing articlesWorking closely with Leafly’s managing editor and art director, served as a project manager and contributing editor on themed, Canada-specific cannabis content packages, including Leafly Canada's guides to legalization, edibles, vaporizers, terpenes, holiday shopping, holiday entertaining, etiquette, and more

Toronto

I created editorial and sponsored content, including narrative features, personal essays, reported stories, interviews, listicles, video wraps, newsletter marketing, advertising copy, and more. Find my bylines at: BuzzFeed, Canadian Family, Food Network Canada, Leafly, Metro, National Post, S/ Magazine, The Loop, This Magazine, Today’s Parent, xoJane and Yahoo. Sponsored content clients included: CAA Magazine, Canadian Red Cross, Sobeys, Telus, Geico, Sunwing Vacations, Walmart. Paused my business at various points to take on full-time roles.

Toronto, Canada Area

I was responsible for all digital, media, public relations, and social media for sister companies Hempster and Natural Care.Accomplishments: Founding and managing editor of hempster.co and naturalcaregroup.caEstablished brand identity, workflow, style guides, and editorial calendar for both companiesResponsible for an over 1000% annual increase in users and sessions at HempsterEstablished the #1 SEO spot for the search term “natural care”Produced videos and photo shoots, and directed all print, digital, video, and email marketing materialsEstablished email marketing templates and procedures; wrote, edited and produced weekly email newsletters for both companiesHired and managed freelance and contract writers, editors, digital designers, web developers, video directors and photographers; hired and mentored internsOversaw the development of the Natural Care website, and designed and commissioned its custom analytics dashboard

Toronto, Canada Area

I was primarily responsible for overseeing digital lifestyle content and print assets to support Lift & Co. events (Lift & Co. Cannabis Expo, Canadian Cannabis Awards, etc). Accomplishments: Served as editor-in-chief of Lift magazine and managing editor of lift.coLead on Lift’s Cannabis 101 guide, print and digital versionsDirected and produced print, digital, and event marketing materialsDirected and produced press releasesHosted and produced video marketing materialsWorked collaboratively with design, UX, and sales teamsManaged SEO keyword research and implementation Hired and mentored interns

Toronto

During this contract gig at Food Network Canada I was responsible for maintaining the Great Canadian Cookbook section of www.foodnetwork.ca, as well as writing, editing, and loading stories for the site at-large.

B.A., Anthropology

Cultural Anthropology, Creative Writing

M.A., Religion And Culture

Magazine And Web Publishing

Completed: CDJN118: Advanced Feature Writing with David Hayes CDJN206: Creating Website Editorial