Responsible for developing and driving the strategic direction and execution of our digital products, with the goal of promoting growth and capturing market share. I lead and coach cross-functional teams of Product Managers, Marketers, UX designers, Sales professionals, Media Buyers, and Data Analysts, to continuously optimize our funnels, enhance user engagement, and improve customer/partner relations.Utilizing effective traffic acquisition, SEO, CRO, and digital marketing strategies across approximately 70 web properties, my teams are able to deliver outstanding results. Through my leadership, I have helped us achieve our goals and enhance our position as a leader in the industry.Fostering a culture of growth and development, I empower my team members to take ownership of their roles and achieve their full potential. By providing the necessary tools, resources, mentoring and support, I enable my managers to guide their own teams to success and drive growth for our organization as a whole.

Over the course of my 20+ year career as a consultant, digital marketer, and executive, I have honed my skills in developing practical and tangible management tactics. Working with a diverse range of tech-centric businesses, from startups to publicly traded organizations, I have been able to create scalable organizational structures, drive effective team management, and establish strategic clarity.Drawing upon my experience, education, and hands-on problem-solving skills, I take a human-centric approach to leadership and business growth. With a focus on emotional intelligence, I help leaders develop better strategies, improve planning, and increase employee and team efficiencies.

Developed and implemented processes, systems, and structures to ensure alignment between the marketing, traffic acquisition, sales, and engineering departments within the organization. Implemented and optimized tools, communication, automation, and inter-departmental workflows to streamline operations and drive efficiency.Directly led and managed high-performing teams to achieve our day-to-day business goals, while also providing strategic direction alignment across the executive team. Direct responsibilities included:• Project Management• Web Development• Quality Control• Client Support• HR• Legal

Team Management:• Successfully scaled team from 2 to 13 members fostering individual and team development, transparent communication, and effective departmental budgeting.• Mentored team members on workflow, processes, communication, career development, while strengthened interdepartmental communication and project management skills.• Implemented strategic and adaptable communication strategies with both internal and external clients.• Developed training to team members on systems, position-specific responsibilities, B2B client-focused communication, as well as conflict resolution and de-escalation techniques.Relationship Management:• Established and maintained high-level relationships with A-level clients through ongoing relationship building efforts.• Proactively anticipated potential issues and strategized the best solutions to ensure ongoing client satisfaction.• Created client-facing marketing materials, trainings, and oversaw all external communication channels.Product Management:• Analyzed and scoped all client requirements and technical issues, and converted them into technical product features for development.• Anticipated market changes, monitored client needs and competitor advancements, and drove the ongoing evolution of product features.Leadership:• Served as a company-wide knowledge resource, leveraging experience and industry expertise to enhance all our teams' skills and knowledge.• Facilitated resolution of escalated issues with our external clients and internally between all teams.

Team Management:• Managed team growth from 6 to 14 .Net developers across 2 locations, prioritizing individual and team development, code standardization, communication, and technical documentation within a collaborative team environment.• Effectively managed team workflow through supervision and coordination of projects across technical support, engineering, and design teams.• Leveraged industry knowledge and experience to serve as a valuable resource for the team, enhancing their decision-making and knowledge base.Product Management & Leadership:• Provided high-level product guidance and expertise to both internal employees and external clients.• Conducted in-depth analysis and scoping of business and product requirements, and translated them into technically scalable and efficient solutions.• Ensured that technical solutions designed by the IT/Development team meet the high standards required for the application.• Aligned the software development strategy of our company and our clients with business priorities and product feature development.• Mediated communication between Engineering and Client-facing teams, as well as internal and external clients during escalated situations.

• Offered expert guidance on IT and e-commerce best practices, website launch strategies, and online marketing campaigns.• Analyzed business requirements and proposed suitable technical solutions, including software and hardware recommendations, to meet organizational needs.• Oversaw end-to-end implementation of all IT systems and solutions.• Created and executed comprehensive website development and digital marketing strategies to establish first-time online presence for my clients.