DISCOVR is on a mission to breathe life into underutilized commercial real estate by combining branded events, interactive digital content, and travel media. Through our signature products—Brand Parties, Tourism TV, Entertainment Operations, and Brand Experience Design—we create unforgettable experiences that connect travelers with local culture, businesses, and entertainment in cities around the globe.We partner with global brands, entertainers, and commercial properties to design seamless and engaging experiences for tourists, helping businesses grow their audience and increase customer retention through innovative event solutions and travel-centric media.With a presence in key cities like Madrid, Valencia, Berlin, London, Johannesburg, and Dubai, DISCOVR is at the forefront of the intersection between tourism, entertainment, and technology.About MeAs the Founder and CEO of DISCOVR, I lead a team of visionaries committed to reshaping how tourists engage with cities and spaces. My role involves overseeing the development of DISCOVR’s core products, fostering partnerships with international brands, and expanding our footprint into new markets. With a focus on entertainment innovation and strategic brand collaborations, I drive the execution of immersive experiences that blend tourism, culture, and commerce.Having worked with leading companies like SONOS, Universal Music Group, Zalando, New Balance, SoundCloud, Amazingy, Barecelo Group, a&o Hostels, Stay Okay Hostels, and more I am passionate about unlocking new opportunities for businesses and real estate through DISCOVR’s dynamic approach. My goal is to empower brands to connect with audiences in meaningful, memorable ways while delivering top-tier entertainment and media experiences for global travelers.

Projects Signed with Blanco y Negro, Mumbai Records, Universal Germany, Sony/ATV, PeerMusic, and more.Devonte https://open.spotify.com/intl-es/artist/4whfX8XnEN3QaUp6ZnN8uiHighlights: 30M streams on music across all platforms with singles, features, and remixes10K+ Radio streams on music in Brazil, Germany, Italy, and Asian countries Charted on MTV Germany 2016, 2015 Charted on Itunes for Germany, Taiwain 2015Mogul Da Savant https://open.spotify.com/intl-es/artist/32BTpdSDH4NI1LoaJPGPaK?si=mlHmKnXtSGS8uWPm0yuRGw Highlights: Mumbai Records, Blanco y Negro, Survivor Track got 60K streams on week 1.That's Gourmet https://www.tiktok.com/@thats.gourmet Highlights: Pilot sponsored by brand Mogul Motivation https://www.tiktok.com/@mogul.motivation Highlights: Pilot sponsored by brand Tastemakers by DiscoVRhttps://www.tiktok.com/@discovrtastesHighlights: Pilot sponsored by brand

Advising the founder on sales and operations.

Athletic brand of BrandLab. Joined as board advisor and co-owner. Shoe brand sold to private buyer in February 2024.