Devon Watts Email & Phone Number

Ann Arbor, Mi, Us

San Francisco, Us

- Consistently generated ~70% of new business opportunities and ARR through marketing channels, while maintaining efficient CPLs and blended CAC. - Re-designed and re-built anrok.com on Webflow, and grew web traffic 50x through programmatic SEO and awareness campaigns.- Pitched and landed media coverage of our Series B funding in Forbes, without PR resources.- Drove differentiation through product positioning, brand, and customer reviews and case studies, improving win rates and increasing opportunities for rip-and-replace deals.- Sourced the company’s largest-ever new business deal through a targeted email marketing campaign.- Worked with sales and partnerships teams to set monthly pipe gen targets and developed integrated strategies across marketing, partners, and outbound to hit those targets.

Ann Arbor, Mi, Us

San Francisco, California, Us

- Increased leads from content by ~3x in the first 3 months, and drove a web traffic increase of >40% in the first half of 2021, primarily through improved content distribution.- Created the highest-performing content campaign (that stayed in rotation for several years thereafter): an ABM planning template.- Developed GTM partnerships with other leading martech players like LinkedIn, Sendoso, Bombora, etc. - Frequently presented externally on the topic of ABM and demand gen, including at HubSpot’s INBOUND in 2021.

San Francisco, California, Us

- Product marketing: Established and refined the product launch process across product, eng, sales, delivery, and support teams. Increased ACV through new pricing & packages.- Content & brand: Led the content, creative, and communications functions. Developed brand attributes and refined the corporate narrative. Improved inbound organic traffic by driving media stories and creating uniquely valuable (and search-optimized) content for our audiences.- Demand gen: Led growth for the Investor Services business unit. Drove demand and nurtured leads through a mix of content, webinars, events, and ABM tactics.- Leadership: Hired and managed PMMs, writers, content marketers, growth marketers, designers, PR people, and brand marketers. Promoted to Senior Director within 6 months, and acted as interim VP of Marketing for ~6 months, reporting directly to the CEO.

San Francisco, California, Us

San Francisco, California, Us

- Owned positioning & messaging, go-to-market strategy, content strategy, product launches, sales enablement, and competitive intelligence.- Built the PMM and content marketing teams from scratch to 10+ people. - Led the launch of the new Asana (our completely redesigned product and brand) to millions of users and the press, resulting in our largest signup day ever.- Oversaw the most successful paid feature launch in the company’s history, exceeding adoption and revenue goals.

Redmond, Washington, Us

- Post-acquisition, developed the go-to-market strategy for Yammer as part of Office 365, including audience research, messaging & positioning, and alignment with product - Ran content marketing programs and paid media campaigns with a budget of $4.2M to educate buyers on the value of Microsoft's enterprise social offering

San Francisco, Ca, Us

- Created customer testimonial videos and case studies, and managed the customer reference program and customer advisory board.- Developed keynote and session content for 1st and 3rd party events, including the inaugural Yammer user conference with nearly 1,000 attendees. - Ran webinars and email nurture programs for lead generation.

Us

- Grew and supported a robust online community of medical professionals and patients. - Carried out user testing and worked with engineers to develop and refine new features. - Used social media to promote the site, acquire users and engage our community. - Conducted product demos & pitches for new customers & partners

- Conceptualized, created and edited content for donor communications and appeals.- Developed, refined and submitted grant proposals to major foundations including the Bill & Melinda Gates Foundation.- Researched, qualified and communicated with potential new foundation and bilateral donors.- Assisted initiative to increase online giving through optimization of the website and e-mail appeals.

Sunnyvale, California, Us

- Managed foundation and corporate giving program with an annual goal of $1.8M. - Escorted major donors on international program site visits.- Secured new and continuing in-kind donations of medical equipment and supplies. - Consulted on program direction as an ad hoc member of the management team.

Woking, Surrey, Gb

- Compiled and edited program reports, proposals, articles, case studies and collateral.- Conducted internal writing skills development workshops after identifying staff needs.- Advised and supported country management team on various programs and initiatives.- Carried out feasibility study and developed new country program proposal for Plan Rwanda.

- Provided administrative support and management of the development office.- Served as executive assistant to the President & CEO of the Foundation.- Tracked and reported hospital programs and activities benefiting the community.- Supported the marketing and communications team on a range of projects.