Devon Welstead Email & Phone Number

New York, Ny, Us

London, England, Gb

Manhattan, Ny, Us

• Oversaw and managed all productions (print + video) for mid and large scale productions (2M+), 360° Scope Projects, Large Scale Clients/Accounts and Established Artists• Generated budgets and cost controlled every aspect of a production budget, managing production margins, tracking collections (advance, final, overage invoices) and managing vendor invoices per project with positive cash flow.• Owned all vendor invoice submission, payroll documents, and job wrap• Provided strategic and consultative advice to Clients based on marketing needs and budget scopes, as well as managed business development and building client relationships for Partner Films• Acted as agency producer for Lachlan Bailey, Anthony Cotsifas, Alasdair McLellan, and Jacob Sutton in the US

• [April - September 2021] - Producer at Air Paris Agency; clients include Kiehl's, RéVive, and SiO Beauty• Create wide range of creative content such as print ads, digital ads, stills, stop/motion, video, radio, short and long form episodic content• Oversee art origination and asset output from the initial creative development phase through production to deliverable• Oversee all aspects of print & digital production for seasonal, ad hoc and/or new concept projects • Develop and manipulate digital assets in InDesign for companies to use across market and advertising campaigns• Collaborate with designers and production teams to understand art requirements and timelines• Build, maintain and release digital files for pre- or other production hand-off from design team• Book photographers, models, actors, stylists, assistants and videographers from external agencies• Extensive familiarity of industry talent worldwide, from photographers, illustrators, animators, CGI shops, retouching resources and more to match clients with the right people • Writes contracts with a deep understanding of all language surrounding usage and deliverables • Clients include: Flywheel Sports, Kiehl's, Shiseido, Steve Madden, Covergirl, Bobbi Brown, COS, Faherty, Moose Knuckles, STATE Bags, Spring, SiO Beauty, Industrial Color, Air Paris

Los Angeles, Ca, Us

• Managed content production on behalf of clients from small still life shoots in-studio to larger film shoots on-location • Executed TV commercial and radio spots for large scale projects driving revenue• Ensured the strategic alignment of photography, video and other creative with brand objectives and other internal teams• Developed client production and post-production timelines to align with leadership’s requests• Sourced and oversaw TV broadcast production, SAG and voiceover talent• Streamlined internal database of photographers, agencies, stylists, models and other shoot related talent across breadth of specialties• Led fee negotiations and stayed within budgets ranging from $8K - $650K• Edited digital graphic and video content for various media platforms• Clients included: Adidas Y-3, Brahmin, CVS, Bergdorf Goodman, Rakuten, Mack Weldon and more

New York, New York, Us

• Built schedule, workflow, and budgeting for projects for external production• Drove the creative conception and development of internal projects through greenlight• Analyzed data to inform decisions and help build a larger direct to consumer strategy• Leveraged relationships with external production teams to create seamless integration for client’s small and large scale projects• Generated client production timelines through pre-production, approvals, production, client feedback and post-production• Supervised entire project life cycle, communicating cross functionally with project creatives, managers, 3rd party vendors and production crews• Sourced diverse creative talent for traditional roles and digital roles, talent included celebrities, artists and influencers• Came in 20% under budget on a budget of $130K for a client by optimizing digital video and photo assets across social media, email, and direct mail• Clients included: Covergirl, H&M, Ésika, Aldo, Bed Bath & Beyond, Jaguar, Steve Madden, Ralph Lauren, MoMA Design Store, and more

New York, Ny, Us

• Suggested creative ideas and edits to project proposals directly with clientele • Defined and outlined project requirements, scope, and objectives on behalf of clients• Administered project timing and client budgets to key stakeholders• Actualized project costs, monitored working hours of post-production artists to ensure work was being completed within the allotted budget, and wrapped up completed jobs with accounting teams• Sourced & managed artists in the following categories of post-production: video and film editing, color grading, CGI, animation, music supervision, and VFX• Built and managed relationships with prospective talent, partners, and outside production companies• Scheduled post production project activities with the Head of Post Production

New York, New York, Us

Honors: Clio Award for Design | The Journey Of A Dress• Produced all video and photo content for dvf.com• Developed brand content strategy across all platforms with the senior leadership team• Maintained relationships with external business partners • Responsible for managing marketing budget for photo and video projects• Delivered seasonal content under allocated budget by consolidating costs, saving DVF approximately $400k over 4 years• Negotiated rates and feeds for model castings and bookings• Oversaw legal contracts for all creative- NDA, model release, print release and copyright release forms• Sourced new talent and built out talent roster• Led the creation of internal photo studio and budgeted costs for equipment, space and salaries for photographers, stylists and assistants

Boston, Massachusetts, Us

• Collaborated with merchandising and marketing to develop consistent creative concepts• Executed creative deliverables to engage diverse consumers• Launched the new Gilt.com home site with content such as designer boutiques, designer profiles, themed how-to videos and editorial shoots• Managed and oversaw up to 20 shoot crews daily• Delivered final assets for gilt.com and affiliated marketing portals in collaboration with design and post production teams• Booked talent for campaigns to run across all categories of gilt.com• Hosted casting and acquired talent, managed all invoices and salaries and negotiated rates• Conducted site visits for location scouting and worked with executives on location agreements and COI’s• Maintained yearly, monthly and weekly creative marketing budget, assuring funds were allocated properly

New York, Ny, Us

• Executed all photography, including editing and retouching• Scheduled senior executives schedules, maintained supply room, oversaw light office maintenance• Helped build out NYC office and create an in house studio space

Tribeca Skyline Studios is a rental studio space. It has a modular configuration of the state of the art wall system allowing studios as small as 1600 sq ft to as large as 7500 sq ft. Used for photography and film.• Manager’s Assistant: prepared for and hosted clients on photo shoots• Managed equipment rental, studio set-up, catering needs, etc