Senior Technical Lead
CurrentI am responsible for the development of a leading edge platform based on machine learning for data analysis from Amazon.com. The platform enables the identification of common behaviors and interests of more than 2,000 target segments in the store's ecosystem. The system includes tools for optimizing product search strategies, generating revenue growth, and applications for analyzing the ROI of marketing campaigns, enabling optimization of marketing efforts. With the provided solutions, our clients have increased sales by more than 35% by reaching new, previously untapped audiences.