Designing visual communications including a new college-wide branding initiative.

Rebranded and revitalized advertising on behalf of Yeshiva University, New York, NY.

Directed and designed the branding of Kosher.com, a startup online food delivery service in conjunction with marketing, sales and product development leaders.

Supported the launch of a suite of online market research tools that were integrated into an existing traditional market research firm. Assisted the Managing Director in Identifying new technologies. Developed marketing partnerships with vendors to integrate their products into the online research architecture. Created branding and designed content marketing materials including best practice newsletters, and in-house identity materials. Hired and managed freelance graphic designers and writers. Managed client contracts and communications.

Researched product and lifestyle trends as well as media habits among the youth market. Created market intelligence reports and definitive guides containing best practices for advertisers from a diverse range of industries targeting this market.

Tracked marketing strategies, new product launches and emerging industry trends in the global youth market. Deliverables included a biweekly business-to-business intelligence newsletter and a quarterly definitive report on notable trends and emerging best practices for marketing to the global youth market.

Researched and published case studies on the public relations and corporate communications strategies of Fortune 500 companies for PR News. Covered successful public relations strategies of leading PR firms as well as crisis communications plans implemented by Fortune 500's, including Starbucks, Texaco and Chrysler.

Provided market analysis on industry trends, and researched and produced monthly mini-definitive reports on changing paradigms of health care delivery for a suite of AHC publications including Patient-Focused Care, Case Management Advisor and Women's Health Center Management.