Devora Rogers

Devora Rogers Email and Phone Number

Chief Strategy Officer at Alter Agents @ Alter Agents
Devora Rogers's Location
Los Angeles Metropolitan Area, United States, United States
Devora Rogers's Contact Details
About Devora Rogers

Executive client partnership, consultative insights and strategy has been my passion for more than a decade. I have led research teams, developed the methodology deployed for Google's groundbreaking ZMOT research, launched global offices, and worked with dozens of global brands including Gatorade, Nespresso, Snapchat, Pinterest, and Fortune Brands, among others. Through my ability to develop loyal and lasting relationships with clients, I have consistently driven 3X revenue growth at the market research firms where I've headed up strategy and business development. I am a believer in breaking molds, pushing harder, developing new tools, and delivering rock solid work for clients like Snapchat, Pinterest, Netflix, Gatorade and Nespresso. I am a regular public speaker at industry events and my TedX on the Future of Shopping and Retail has been viewed over 250,000 times.

Devora Rogers's Current Company Details
Alter Agents

Alter Agents

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Chief Strategy Officer at Alter Agents
Devora Rogers Work Experience Details
  • Alter Agents
    Chief Strategy Officer
    Alter Agents Oct 2019 - Present
    Los Angeles, Ca, Us
    As Chief Strategy Officer at Alter Agents, I am responsible for designing and selling research studies to solve some of the toughest brand challenges. I have led a 3X growth for our firm in three years through a client-centric, consultative approach. I bring extensive digital media, shopper marketing and analytics experience to my work. Alter Agents is a full-service market research consultancy reimagining research in the age of the promiscuous consumer. With a thirteen year history of brand strategy and communications experience, the company focuses on collaborating with brands through quantitative, qualitative and neuroscience research methods to reveal consumer needs, priorities, and context. Alter Agents specializes in reframing the context for consumer research to yield powerful insights for its clients, including brand giants such as Google, Snapchat, Pinterest, Nespresso, Fortune Brands, Gatorade, and many more.
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  • Murphy Research
    Vp Account Management
    Murphy Research Apr 2017 - Sep 2019
    Santa Monica, Ca, Us
    As VP of Account Management at Murphy Research, I partnered with clients including Snapchat, Kia, Nespresso and Macy's to create research solutions that resulted in enduring insights and growth-driven outcomes. I was responsible for identifying new client prospects, designing quantitative and qualitative custom research solutions, and leading the team from research inception to report delivery. My work also included syndicated shopper research and presenting keynote presentations at several industry conferences.
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  • Promontory Brands, Llc
    Advisor - Insights And Marketing
    Promontory Brands, Llc Jul 2016 - Apr 2017
    San Francisco, California, Us
    Promontory is a martech startup whose mission is to help marketers manage the $32B marketing technology space and their Agency resources. Promontory’s mission is to help companies realize the full value of their brand across the entire customer experience and help progressive marketers lead by providing a suite of growth-focused tools. In this role as "Chief Intelligence Officer" I led the design and development of the Promontory insights platform. I also collaborated with the leadership team on strategic and operational decisions including marketing and growth strategies.
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  • Inmar
    Senior Director Marketing And Insights
    Inmar Oct 2012 - Jul 2016
    Winston-Salem, Nc, Us
    As Senior Director of Marketing at Inmar, reporting to President of Sales and Marketing, I was responsible for leading the company's marketing and analytics units including oversight of our go to market strategy, strategic planning, and behavioral analytics products. My work included client engagements with Google, iHeart Media, Fortune Brands, Lowes Foods, Novant Health, Invista and others as well as producing the annual Inmar Analytics forum, launch of an analytics marketplace, quarterly trends reports, and a syndicated data product. Drawing on my insights and analytics background I encouraged a thought leadership driven approach to our marketing work while managing a team of 24 high performing direct reports. I was also a charter member of Inmar's Empowered Women networking and advocacy group.
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  • Ipg
    Group Director, Global Business Development At Shopper Sciences
    Ipg Jul 2011 - Oct 2012
    New York, Ny, Us
    As Group Director, I was a key member of this shopper marketing consultancy providing retailers, manufacturers, and advertising agents with the insights necessary to align marketing strategies with factors that truly influence the shopper's decision to buy. I developed proprietary research methodologies and diagnostic tools to uncover the true drivers of influence along the path to purchase. The results of my work served global brands in developing their shopper marketing programs, creative strategies and media channel optimization in a challenging and rapidly changing media environment. Shopper Sciences was Google's research partner for the groundbreaking Zero Moment of Truth work conducted in 2011. As Global Director of Business Development at Shopper Sciences, I led the expansion and growth of Shopper Sciences key disciplines into Europe, Asia, and emerging markets, and served as a key liaison for global advertisers and their agency partners. I was a key player in the development of the Shopper Sciences brand out of the Emerging Media Lab.
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  • Ipg Emerging Media Lab
    Director, Product Strategy
    Ipg Emerging Media Lab Jun 2008 - Aug 2011
    New York, Ny, Us
    As Director of Product Strategy at IPG Media Lab, I consulted with global brands, including Sony, Charles Schwab, Bayer, Vizio, and Bose, to provide tangible, insights-based solutions for reaching consumers through non-traditional media channels. During my tenure with The Lab, I was instrumental in facilitating cross agency collaboration, supporting and winning new business pitches, leading executive tours at CES, and developing a leading edge shopper agency within IPG, Shopper Sciences.
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  • Yahoo!
    Senior Front Page Editor
    Yahoo! Jan 2007 - Jun 2008
    Sunnyvale, Ca, Us
    Produced and edited news and video content for the Featured module on the Front Page of Yahoo.com, the most visited site in the world with 48 million visitors per day. I also served as elections and video expert for the team. I produced hourly and daily statistics to assess and improve front page performance.
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  • Deutsche Welle Radio
    Producer, Reporter
    Deutsche Welle Radio Jun 2003 - Apr 2006
    Bonn, De
    In this role I served as a producer, reporter and host for non-profit German international broadcaster; hosting live news programs, reporting for international radio shows, producing original features and news reports for the English Service of DW Radio.
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  • Pie Town
    Producer/Writer
    Pie Town 2004 - 2006
    Produced half hour segments for HGTV's non-fiction television series, "National Open House" including writing and researching themes, scouting and securing talent, organizing shoots, securing permits, and editing episodes.
  • Pie Town Productions
    Segment Producer
    Pie Town Productions 2004 - 2006
    Produced programming for several HGTV television programs including garden and real estate shows. Wrote two episodes of the long running show, Landscapers' Challenge.

Devora Rogers Skills

Digital Strategy Strategy New Media Marketing Strategy Digital Marketing Analytics Marketing Digital Media Advertising Customer Insight Leadership Business Development Sales Editing Public Speaking Integrated Marketing Writing Shopper Marketing Video Production Product Management Crm Mobile Marketing Online Advertising New Business Development Market Research Consumer Insights Strategic Partnerships Retail Account Management Radio Producing Journalism Social Media Marketing Lead Generation Strategic Planning Social Media Start Ups Zmot Emerging Media Behavioral Analytics Shopper Insight Tv Production Radio Production Online Communications Management Team Building Mentoring Product Marketing B2b Marketing

Devora Rogers Education Details

  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    American Studies
  • The Wharton School
    The Wharton School
    Advancing Leadership Acumen
  • Université Toulouse - Jean Jaurès
    Université Toulouse - Jean Jaurès
    French Language And Literature
  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Bachelor'S Degree

Frequently Asked Questions about Devora Rogers

What company does Devora Rogers work for?

Devora Rogers works for Alter Agents

What is Devora Rogers's role at the current company?

Devora Rogers's current role is Chief Strategy Officer at Alter Agents.

What is Devora Rogers's email address?

Devora Rogers's email address is de****@****mac.com

What is Devora Rogers's direct phone number?

Devora Rogers's direct phone number is +133677*****

What schools did Devora Rogers attend?

Devora Rogers attended University Of California, Santa Cruz, The Wharton School, Université Toulouse - Jean Jaurès, University Of California, Santa Cruz.

What are some of Devora Rogers's interests?

Devora Rogers has interest in Writing, Languages, Yoga, Civil Rights And Social Action, Politics, Hiking, Travel, Arts And Culture.

What skills is Devora Rogers known for?

Devora Rogers has skills like Digital Strategy, Strategy, New Media, Marketing Strategy, Digital Marketing, Analytics, Marketing, Digital Media, Advertising, Customer Insight, Leadership, Business Development.

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