Devora Rogers Email & Phone Number

Los Angeles, Ca, Us

As Chief Strategy Officer at Alter Agents, I am responsible for designing and selling research studies to solve some of the toughest brand challenges. I have led a 3X growth for our firm in three years through a client-centric, consultative approach. I bring extensive digital media, shopper marketing and analytics experience to my work. Alter Agents is a full-service market research consultancy reimagining research in the age of the promiscuous consumer. With a thirteen year history of brand strategy and communications experience, the company focuses on collaborating with brands through quantitative, qualitative and neuroscience research methods to reveal consumer needs, priorities, and context. Alter Agents specializes in reframing the context for consumer research to yield powerful insights for its clients, including brand giants such as Google, Snapchat, Pinterest, Nespresso, Fortune Brands, Gatorade, and many more.

Santa Monica, Ca, Us

As VP of Account Management at Murphy Research, I partnered with clients including Snapchat, Kia, Nespresso and Macy's to create research solutions that resulted in enduring insights and growth-driven outcomes. I was responsible for identifying new client prospects, designing quantitative and qualitative custom research solutions, and leading the team from research inception to report delivery. My work also included syndicated shopper research and presenting keynote presentations at several industry conferences.

San Francisco, California, Us

Promontory is a martech startup whose mission is to help marketers manage the $32B marketing technology space and their Agency resources. Promontory’s mission is to help companies realize the full value of their brand across the entire customer experience and help progressive marketers lead by providing a suite of growth-focused tools. In this role as "Chief Intelligence Officer" I led the design and development of the Promontory insights platform. I also collaborated with the leadership team on strategic and operational decisions including marketing and growth strategies.

Winston-Salem, Nc, Us

As Senior Director of Marketing at Inmar, reporting to President of Sales and Marketing, I was responsible for leading the company's marketing and analytics units including oversight of our go to market strategy, strategic planning, and behavioral analytics products. My work included client engagements with Google, iHeart Media, Fortune Brands, Lowes Foods, Novant Health, Invista and others as well as producing the annual Inmar Analytics forum, launch of an analytics marketplace, quarterly trends reports, and a syndicated data product. Drawing on my insights and analytics background I encouraged a thought leadership driven approach to our marketing work while managing a team of 24 high performing direct reports. I was also a charter member of Inmar's Empowered Women networking and advocacy group.

New York, Ny, Us

As Group Director, I was a key member of this shopper marketing consultancy providing retailers, manufacturers, and advertising agents with the insights necessary to align marketing strategies with factors that truly influence the shopper's decision to buy. I developed proprietary research methodologies and diagnostic tools to uncover the true drivers of influence along the path to purchase. The results of my work served global brands in developing their shopper marketing programs, creative strategies and media channel optimization in a challenging and rapidly changing media environment. Shopper Sciences was Google's research partner for the groundbreaking Zero Moment of Truth work conducted in 2011. As Global Director of Business Development at Shopper Sciences, I led the expansion and growth of Shopper Sciences key disciplines into Europe, Asia, and emerging markets, and served as a key liaison for global advertisers and their agency partners. I was a key player in the development of the Shopper Sciences brand out of the Emerging Media Lab.

New York, Ny, Us

As Director of Product Strategy at IPG Media Lab, I consulted with global brands, including Sony, Charles Schwab, Bayer, Vizio, and Bose, to provide tangible, insights-based solutions for reaching consumers through non-traditional media channels. During my tenure with The Lab, I was instrumental in facilitating cross agency collaboration, supporting and winning new business pitches, leading executive tours at CES, and developing a leading edge shopper agency within IPG, Shopper Sciences.

Sunnyvale, Ca, Us

Produced and edited news and video content for the Featured module on the Front Page of Yahoo.com, the most visited site in the world with 48 million visitors per day. I also served as elections and video expert for the team. I produced hourly and daily statistics to assess and improve front page performance.

Bonn, De

In this role I served as a producer, reporter and host for non-profit German international broadcaster; hosting live news programs, reporting for international radio shows, producing original features and news reports for the English Service of DW Radio.

Produced half hour segments for HGTV's non-fiction television series, "National Open House" including writing and researching themes, scouting and securing talent, organizing shoots, securing permits, and editing episodes.

Produced programming for several HGTV television programs including garden and real estate shows. Wrote two episodes of the long running show, Landscapers' Challenge.

Bachelor'S Degree, American Studies

Advancing Leadership Acumen

French Language And Literature

Bachelor'S Degree