Roth Adam Devore Email and Phone Number
As a strategic executive with a passion for digital innovation, I bring a wealth of experience in operations management, product development, and content creation. My career has been marked by a relentless pursuit of excellence, demonstrated through my transformative leadership in content strategy and team engagement. My expertise extends to content management, curation, content creation, and music licensing in the dynamic landscape of digital media.At the forefront of digital product development, I have played a pivotal role in integrating advanced AI technologies and creative solutions. Recognized for my empathetic and inclusive approach, I have been a driving force in the evolution of team dynamics, showcasing a commitment to diversity and collaboration. My track record reflects an ability to blend creative vision with strategic business acumen, ensuring groundbreaking product developments and market expansions.Beyond professional prowess, my leadership style is characterized by compassion and motivation. As a champion of diversity, equity, and inclusion, I am dedicated to not only achieving business goals but also fostering an environment of openness and collaboration in the ever-evolving media landscape.A few of my career highlights include: -Delivered industry-leading user experiences for 7M+ subscribers by spearheading the development of digital products and operational frameworks, to ultimately enhance content creation through innovative solutions in content management, curation, licensing, data integration, and AI.-Expanded and retained a high-performing team, leading a hiring and development program that quadrupled team size with a 97% retention rate.-Amplified global storytelling for an international team by launching an internal communications program that boosted engagement through strategic events, all-hands meetings, team-building activities, and compelling presentations.-Created and managed crucial programs including competitive analysis, QA, internal comms, class planning, relationship management, and customer service.
Peloton Interactive
View- Website:
- onepeloton.com
- Employees:
- 3217
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Peloton InteractiveVirginia Beach, Va, Us
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Global Director Content Office OperationsPeloton Interactive Feb 2022 - Oct 2022New York, UsGuided team operations across New York City, London, and Atlanta, leading to enhanced execution of global project management and content strategy. Formulated a transition strategy to a content-first model in collaboration with executive leadership.-Revamped production of quarterly all-hands, webinars, and events, which significantly improved team engagement and global informational awareness.-Managed facilities and maintenance for the Atlanta office and New York Studios.-Facilitated a seamless integration of the content team into new studio spaces, expanding operational capabilities and public engagement.-Orchestrated the global content team's return to office post-remote work.-Revived the content team’s morale and elevated positive engagement scores among the team by 33% in six months by focusing on programs promoting community, opportunity, transparency, appreciation, and safety.-Created a database and related processes for people operations, ensuring up-to-date communication distribution and informational awareness across the team.
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Director Music Platform OperationsPeloton Interactive 2020 - 2022New York, UsExpanded the Crescendo product portfolio and diversified product operations. Acted as the music industry subject matter expert, providing essential insights and expertise to guide product development strategy. Oversaw product vision and user research, steering the development of innovative audio, creative, data, and AI-driven features that catered to user needs. -Headed the competitive analysis and market research program, resulting in a comprehensive database for organizational use, thereby providing leverage and insight for product strategy and licensing negotiations.-Piloted a pivotal role in research and development (R&D), focusing on new initiatives that aligned with the company's evolving vision and market demands.-Quadrupled the music team roster with a retention rate of 97% by leading hiring, coaching, and onboarding initiatives, a significant feat during the pandemic, which ultimately expanded the content team to 450 members globally.-Synced platform content with company-wide initiatives by overseeing design and curation programs for global content alignment and expanded engagement.-Enabled international market expansions developing a localization program to tailor the platform to new regions.-Organized relationship management efforts with key accounts of AI, Audio, and data partners, to innovate and enhance content capabilities.-Served as the primary point of contact for the music team, coordinating user onboarding, demos, and evangelization, thereby facilitating company-wide alignment and understanding.-Facility management and maintenance for the Atlanta Office.
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Senior Manager, Music PlatformPeloton Interactive 2018 - 2020New York, UsLed the charge to develop Crescendo's app ecosystem and integrate all data from recent acquisitions into the Peloton platform. Focused on strategic planning and managing projects including content management, curation, class planning, reporting, and licensing to streamline Peloton's operational workflow. Developed the product roadmap, feature requirements, and QA program.-Established a defensible market position for Peloton within the connected fitness sector by strategically leveraging music industry knowledge, best-in-class content, and securing access to properly licensed authentic hit music.-Collaborated on curation with instructors and music supervisors providing ever-expanding content offerings.-Partnered with product, legal, and studio teams, aligning content strategies with business goals.-Onboarded 500+ content owners to Peloton, streamlining data integration and content management.-Coordinated product operations for effective software launches and distribution in Peloton studios.-Enhanced music metadata accuracy, sustaining Peloton's licensing integrity and optimizing curation.-Facilitated Spotify and Apple Music integrations, broadening Peloton's music accessibility and engagement.-Analyzed content performance and user feedback, refining Peloton's content strategy for better engagement.-Solved early licensing challenges, securing proper rights for content creation.-Fostered user relationships and managed studio operations, improving organizational coordination.-Devised music team hiring programs, including a successful music team internship, ultimately converting half of the interns to full-time roles.
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Director Of ProductionNeurotic Media 2014 - 2018Product Manager and operations team leader focused on developing new product types and services contributing to the startup's trailblazing status in digital music, ad tech, and marketing.-Developed white-label apps and technology solutions, like music app integrations in Acura's NSX and countless Major Label marketing campaigns.-Generated an average of $500K in monthly sales managing accounts for key clients like Warner, Sony, Universal, and Big Machine, providing tailored technology solutions with diverse industry engagement.-Rejuvenated user experience across platforms through the development of a new product merchandising program and workflow. -Recruited and evaluated media content owners, sourcing the best music for NM’s catalog of over 30M tracks.-Kept strategic objectives on track by identifying and tracking KPIs and OKRs.-Pioneered a financial reporting program that enhanced relationships with content owners by ensuring accurate and timely usage reporting and remittance.-Enabled team expansion and facilitated the company's eventual acquisition by implementing agile methodologies and creating an impactful onboarding program.-Established and led the customer service program, overseeing technology implementation and management to ensure exceptional service delivery and support.-Recognized as Neurotic Media Employee of the Year in 2017, highlighting outstanding performance and leadership skills.
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Board OperatorGeorgia State University 2010 - 2016Atlanta, Ga, UsCoordinate and engineer sports broadcast for Georgia State University Athletics games including Football Baseball, Softball, and Basketball. -
Archival AssociateGeorgia State University 2010 - 2014Atlanta, Ga, UsCreated catalog metadata for the WSB radio collection of over 10K 78 rpm records and over 30k vinyl records. Acquired WRAS radio archives and created the collection. Maintained exhibits. Coordinated social media, maintained exhibits, and wrote copy for the Popular Music Collection and Johnny Mercer foundation.
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Promoter And Graphic DesignerStreets Of Atlanta Promotions Jan 2007 - May 2011Marketing StrategyGraphic DesignStreet TeamEvent promotion, planning, and execution. -
Disc JockeyFunk'S Not Dead Jan 2003 - May 2011
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General Mgr, Promotions Director, Producer, Dj88.5 Wras - Album 88 2003 - 2011Managed the station and served as a DJ, and host. Managed 50-100 direct reports.Key Skills & Functions: operations management, program management, music programming, music direction, curation, mentoring, hiring, onboarding, events management, promotions, community outreach, event planning, public speaking, audio production, audio engineeringSelect Achievements:-Broadcasted and recorded weekly interviews and DJ sets as host of The Georgia Music Show, The Soul Kitchen, and Rhythm and Vibes (the first and longest-broadcasting show Hip-Hop in the Southeast). Progressed from a graveyard shift volunteer to one of the longest-tenured GMs.-Broke attendance records producing benefit concerts and coordinating countless video productions with the Digital Arts and Entertainment Lab (DAEL) at GSU, working with artists like Janelle Monae, Black Lips, Gogol Bordello, The Coathangers, Bus Driver, and Deerhunter. Created a program and new processes to manage promotional giveaways adequately.-Implemented industry-standard NexGen software to bring the station into the digital age. -
Board OperatorWgun 1010 Am 2009 - 2009Orchestrated broadcast of in-studio, recorded and syndicated content. Managed and edited database. Compiled and reported on traffic, news and weather. Edited audio.
Roth Adam Devore Education Details
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Georgia State UniversityMinor In Public Relations -
John Handley High SchoolDiploma
Frequently Asked Questions about Roth Adam Devore
What company does Roth Adam Devore work for?
Roth Adam Devore works for Peloton Interactive
What is Roth Adam Devore's role at the current company?
Roth Adam Devore's current role is Director of Product - Chief of Staff | Digital Product Development | Operations Management | Agile Program Creation & Team Growth | Driving Digital Innovation by creating media platforms that enable content creation..
What schools did Roth Adam Devore attend?
Roth Adam Devore attended Georgia State University, John Handley High School.
Who are Roth Adam Devore's colleagues?
Roth Adam Devore's colleagues are Seongcheol Kim, Kristy Moody, Troy Elkins, Jack Hurley, Leilani Cortez, Jared Drinan, Marisol A..
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