Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.Develop and monitor campaign budgets, ensuring that spending is within allocated budgets.Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identify trends and insights and optimize spend and performance based on the insights.Collaborate with internal teams to create landing pages and optimize the user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.Instrument conversion points and optimize user funnels.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.