Devranjan Dash Email & Phone Number

Mumbai, Maharashtra, IN

• Budget Planning + Optimisation to drive ROI
• YouTube + Insta Channel as pillar for influencer handle to drive Organic Growth, SOV, WOM, Conversations
• Strategic timebound ATL campaigns for Brand / Service Launch (Print/CTV/OOH/Radio)
• BTL Connects by way of Events/Exhibitions/On-Ground Activations i.e. Flash-Mobs
• Hyperlocal Targeted Customer Awareness and Acquisitions using Geo fencing by usage of “Near”
• DV 360 Stack for Programmatic Acquisitions based on Geo fencing + Appography.

Silicon Valley, California, US

• Marrying 3rd Party data points with Clients CDP for Hierarchical segmentations of end-users using PCA Analytics
• Decision Tree based models for deployment of Persona based Communication Channels/ mediums and Creatives
• Lead/facilitate the Media Strategy and Media Planning processes across all paid media channels: Search, display, social, affiliate, Programmatic, RTB, DSP, SSP, Fixed Buys, Alliances, SEO, Blogs, Web/App UI/UX to.
• Establish Data driven culture by deployment of Analytics & Technology based CDP, DMP for Attribution modelling, Planning Insights, Performance enhancement & Content creation to build strategies to improve the.
• Proactively Interface with select senior client executives to provide though leadership on media strategies, tactics and performance across digital platforms, including display, video, search, mobile, social, RTB.
• Partners with Client Solutions leads in developing and laying the road map for key strategic approach based on Real time experiments A/B, Multi-variate Testing ranging from creatives, media buys, Campaign Analytics.

Mountain View, California, US

• Account Retention & Win-overs:
• Drive Account Renewal rates by reducing Churn
• Laying down a well-defined structured timeline facilitating Customer Onboarding, Training
• Developing Listening points on Customer Health Metrics vide NPS, G2C advocates along with developing Predictive Models for customer Churn basis a scoring model
• Map Customer Journey to standardize interventions & areas of incremental improvement & Laying down a well-defined structured timeline facilitating Customer Onboarding, Training Account mining & Account Based Marketing:
• Providing intellectual leadership in effective and innovative use of digital mediums

• Telloquent SolutionsAccount Hunting: -
• Segmentation of new business targets for driving focussed efforts.
• Design thinking approach to identify unmet needs for Prioritizations of solutioning around them so as to increase the Client Win ratio
• Comprehensive pitch strategies detailing critical timelines, stakeholders, clear r&r, etc.
• Algorithmic Models for Commercial decision making taking into accounts manhours spent for design, Implementation & drawing insights from CampaignsAccount mining & Account Based Marketing:
• Providing intellectual leadership in effective and innovative use of digital mediums

Bangalore, Karnataka, IN

• Digital Corporate marketing:- SEO, Social Media & BTL events
• Serve as Subject Matter Expert (SME) for Onmobile in servicing journeys of our Business Partners via our Responsive Web & app.
• Deploy design thinking approach for periodic content refreshment on our Corporate Website
• Off Page SEO initiatives like link seeding strategy, contest, content sharing through owned Social Media, Blogs, emailers.
• Organize webinars, whitepapers & case study publications based on futuristic scenarios
• On ground activations in events like MWC, Industry Body events i.e. Affiliate, FICCI,tech. Hackathons App & OTT product Marketing: - ( Global Markets)

Hyderabad, IN

• Digital & OTT App Marketing initiatives: -
• SEM & App Installs campaigns to reach out to TG and relevant audience using targeted Key words & content marketing strategies using Google, Bing, Admob, InMobi, Veserve engines and through service providers Airtel.
• Optimize SEM campaigns so as to improve on the overall health and ROI for the campaigns using Adword, GA, Mixpanel & Appsflyer platforms
• Use of GDN & Yahoo display networks for brand promo campaigns centered around owned Film Properties.
• Email & In-app notifications to drive incremental usage of web & App using behavioral metricsStrategic Alliance & SMM
• Innovative engagement campaigns based on contest/competition for sustained interest of Customers using Social Media Networks like Facebook i.e. “Hanks Best” pre-release campaign for Captain Phillips, Pre & Post release.

• Strategic/Brand, Co-promo Alliances
• Define & manage end to end the customer acquisition, revenue opportunity & Brand visibility through co-promo alliances with partners across verticals like Banking, Retail, Insurance, Telecom, Entertainment & Media i.e..
• Integration of payment gateway options including multi bank EMI’s with select financial partners
• Review & draw learnings from performance all promotional campaigns using metrics like CPA, advertising spends saved & brand saliency opportunities createdDigital/Online Media: -
• Online media buying, banner advertising, affiliate marketing campaigns on CPA/CPT/CPL basis
• Increase brand recall through re-targeting & geo targeting Ad campaigns using Adwords.

Bangalore, India (+91), IN

• Customer Acquisitions
• Acquired Banking, Auto and F&B clients Research Projectsa. Need Gap analysis for Development of new products, servicesb. Brand positioning strategy based on Customer Perception.c. Design “ Customer reach” strategies.

Mumbai, Maharshtra, IN

• Key SuccessesCustomer Acquisitions
• BTL campaigns for establishing Direct Customer Connects in Hyderabad, Bangalore And Chennai.
• Doubled the Revenue for Hyderabad market from monthly average of 15.5 Crores to 3 Crores
• Added Vijayawada, Mysore & Coimbatore and Satellite Market CenterLoyalty & referral campaigns
• Tie-ups with restaurants, multiplexes, Gyms, Salons for privileges for members
• Regular Events “ Meet the members “ to drive referral campaigns

Hyderabad, Telangana, IN

• Brand Building & Product Launches
• Vernacular Print Medium form New Product launches
• In movie Product Placement campaigns
• Events in District Hospitals for “New Moms” to promote Child Plans
• Brand Integration of “Af- Life” with Sanlam In SOUTH Africa
• Launch of “ Funeral policy for SANLAM in South Africa

Design Thinking

Leadership Program In Digital Strategies For Business Leading The Next Generation Enterprise

Pgp-Business Analytics & Intelligence

Mba, Marketing And Finance

Bachelor Of Technology (B.Tech.), Eee

Education record

Emba, Digital Startegies For Business