Jennifer Devries Email & Phone Number

Minneapolis, MN, US

• Work directly with premier field resources to guide marketing development, align resources and create marketing initiatives to grow and sustain successful practices.
• Develop client acquisition, service and retention strategies and assess, guide and coach execution of marketing plans.
• Lead large and complex marketing programs/initiatives that drive brand recognition and affinity, productivity and membership growth.

I specialize in nailbiting mystery/suspense fiction, usually with a pinch of the unexplained thrown in. My protagonists are typically women and deeply flawed -- but relatable and redeemable. Through my stories I explore timely topics and hopefully help my readers see the world around them through a different lens. Mostly, though, I'm just in it for the.

Minneapolis, MN, US

• Designed, implemented, and executed marketing strategies and tactics across all product lines, target customer segments, and channels.
• Developed and managed lead generation and lead nurture marketing campaigns to deliver qualified leads to the sales team.
• Designed and implemented account-based marketing programs to generate prospects and advance existing opportunities with targeted accounts.

Menlo Park, CA, US

• Served as lead consultant, strategist and implementer on transformation, run-the-business and culture communication initiatives.
• Planned and implemented multi-channel, multi-audience communications strategies, considering the specific needs/interests of the content senders and receivers (e.g., corporate leaders and staff, members of the field.
• Created effective communication for deployment in multiple channels, including traditional (print), web-based collaboration and internal/external social media channels.

Minneapolis, MN, US

• I continued to make tangible contributions to business results at Ameriprise, through integrated marketing campaigns, timely communications, and development of sales materials. I looked across the enterprise to spot.
• Winner of two WMS Excellence Awards in 2017 for contributions to high-impact retirement projects.
• Successfully completed the WMS Leadership Development Program in late 2017.
• Strategized, executed, and managed a large integrated campaign in 2018, launching new tech capabilities to advisors, creating new sales and marketing tools, and contributing to three record IRA sales months into 2019.
• Winner of two WMS Excellence Awards in 2019 for contributions to a high-impact advisory project.
• Ameriprise Chairman's Award for Excellence Honoree, 2019

Minneapolis, MN, US

• Fresh from the health insurance industry, I was tapped to provide strategic MarComm support to our Retirement Plans business -- building integrated marketing campaigns, executing timely communications, and developing.
• Winner of 2016 WMS High Impact Player Award for contributions to sales.
• Rebuilt & relaunched the quarterly Retirement Plans advisor newsletter, Retirement Plans Connection. In two years, unique open rates averaged 36.94%, and unique clickthrough rates averaged over 5%.
• Handled communications for a brand-new product launch as a contractor, helping to provide advisors another way to satisfy the needs of their clients.

Eagan, MN, US

Drawing upon over seven years' experience in pharmacy benefits management marketing, I skillfully crafted B2B marketing content and strategy for our Specialty Pharmacy products and services. And then I took those messages to our B2B audiences, which included doctors, pharmacists, and Blue Cross and Blue Shield health plans and the clients and members they.

US

• During my time at OptumRx, I seized the opportunity to become a B2B marketing "Jen-of-all-trades." From acquisition to retention, and everything in between, I provided the Sales and Client Management teams with all the.
• Converted the OptumRx quarterly consultant direct mail campaign to an integrated, multi-touch, web-based outreach campaign. This saved $100,000 over two quarters, and resulted in the acquisition of two new commercial.
• Built from scratch and managed the OptumRx monthly client newsletter, Client Connection. Open rates grew from less than 1% to nearly 20% in its first six months.

Bachelor'S Degree, Journalism

Certificate, Creative Writing