Strategic Marketing, Marketing Communications, Corporate Communications, Advertising, Media Planning, CRM, Process Design, Project Management, Digital Marketing, Market Research, Startups

Contact Point of the system integrators and end-customers in Turkey, APAC and MENA regionsDefined “Customer Journey and Experience” for customer-facing channels; process re-design and automation of the sales CRM tool (Pipedrive); design of Kanban workflow to manage projects (Jira); ticket management process via chatbot (Intercom)Online/Offline Demos for potential customers and trainings for new/existing customers to increase product engagementCollaborated with the product and… Show more Contact Point of the system integrators and end-customers in Turkey, APAC and MENA regionsDefined “Customer Journey and Experience” for customer-facing channels; process re-design and automation of the sales CRM tool (Pipedrive); design of Kanban workflow to manage projects (Jira); ticket management process via chatbot (Intercom)Online/Offline Demos for potential customers and trainings for new/existing customers to increase product engagementCollaborated with the product and development teams to set up or configure the digital signage software platform as per customers’ requirements and troubleshoot technical issues raised by customers Show less

Product Management & Key Account Management for access control software & hardware productsProject Management & Process Design Managed all marketing communications activities

Managed 4 business units of Asaş Group Companies. (Aluminium Extrusion, Aluminium Composite Panels, Aluminium Flat Rolled Products, PVC & Rolling Shutter Systems) Managed all marketing communications & corporate communications activities; Designed the Brand Architecture & Corporate Identity Preparation of the Turquality Report – The strategic business plan for domestic and export markets

Austrian DIY company, Market Leader with 160 markets in EuropeCompany core start-up team member – Opening of 6 markets (Samsun, İzmit, İzmir, Ankara, Bodrum, İstanbul)Customer research, market and competition analysis Brand built up and positioning of bauMax in Turkey; Managed all marketing communications and corporate communications activities (Relations with Creative agency – Digital agency -PR agency – Event companies – Web agency - Media Buying agency – Research companies –… Show more Austrian DIY company, Market Leader with 160 markets in EuropeCompany core start-up team member – Opening of 6 markets (Samsun, İzmit, İzmir, Ankara, Bodrum, İstanbul)Customer research, market and competition analysis Brand built up and positioning of bauMax in Turkey; Managed all marketing communications and corporate communications activities (Relations with Creative agency – Digital agency -PR agency – Event companies – Web agency - Media Buying agency – Research companies – Visual Merchandising Companies ) Managed a budget of € 4.2 MillionE-commerce ProjectCustomer Loyalty Card Project Show less

Management and coordination of all marketing, advertising and promotional activitiesDevelopment of the dealer bonus and rebate systemPrice and Competition Management

Marketing communications and PR. Increased brand awareness from 54% in 2005 to 82% in 2007 through precise communications activitiesLead the new brand positioning and relaunch of the Uzel brand projectManaged the CRM project; Business process design; common customer loyalty projects with 3rd companies; Call Center Establishment Managed the customer satisfaction surveys and consumer trend analysis (via CATI, via focus groups, etc.)Trade Marketing (Competition Analysis, Pricing… Show more Marketing communications and PR. Increased brand awareness from 54% in 2005 to 82% in 2007 through precise communications activitiesLead the new brand positioning and relaunch of the Uzel brand projectManaged the CRM project; Business process design; common customer loyalty projects with 3rd companies; Call Center Establishment Managed the customer satisfaction surveys and consumer trend analysis (via CATI, via focus groups, etc.)Trade Marketing (Competition Analysis, Pricing, Quarterly agreements with banks for customer campaigns) Show less

Potential and feasibility analysis and customer segmentation to define the import product rangeDefinition of the price positioning and dealer network strategy, planning of the company structure

Marketing Communications & PR for the brands Mercedes-Benz, Chrysler, Jeep, Setra, smart Market research, customer/dealer satisfaction surveys, competition analysis, product & price positioningWeekly/Monthly Reporting based on SQL queriesDealer and key account relationship management; dealership performance analysisDeveloping CRM strategies (customer segmentation, campaign management)

Responsible for assembling and collating initial information of some Turkish companies for DMCPersonal assistant to German firms’ executives for meetings held in Istanbul

Prepared a market report real estate comparing Frankfurt with other German citiesAssisted and supported the Frankfurt Economic Development Corporation at real estate trade fairs “Expo Real” in Munich and “Mipim” in CannesConsulted Turkish businessmen planning to invest in Frankfurt