Devrin Carlson-Smith Email & Phone Number

Park City, Ut, Us

Extraordinary AI provides strategic guidance, operational HOW-to plans, and AI solutions to enterprise, businesses, executives and private equity/venture capital investors.EAI's mission is to enhance AI literacy by educating future leaders about the AI landscape and offering practical strategies for building sustainable AI enterprises.We offer enterprise programs that offer bespoke company-wide education and training, and a complete methodology to operationalize AI - from use case, ROI modeling and implementation and delivery.

Salt Lake City, Utah, Us

World’s first eCommerce platform built specifically for brands to manage revenue operations. *Owned performance and operations of $100M per year in client media spend with 8-12x ROI (2022) *Led three global functions including sales (internal/external), customer success and global marketing for NA, EU, APAC (headcount of 77) *Owned complete P&L, all operations, minus engineering *Executive lead for Google, Microsoft, Amazon, Meta partnershipsAccomplishments *Launched Finch’s new customer-facing SaaS platform and GTM strategy, onboarding 87% of all customers *Added new SaaS revenue stream to existing service review, increasing company valuation 3.5X *Delivered a full Finch marketing rebrand, hosted 12+ episodic eCommerce podcast and webinar

Salt Lake City, Utah, Us

• Strategic development of new SaaS market transition, data-driven ROI business case, product market fit, competitive landscape• Shaped debt funding, led business process re-engineering and resource/capacity planning ahead of migration• Led subsequent product direction, set new growth projections, GTM strategy, market segmentation and ideal customer profile development Accomplishments• Validated and led Finch transformation from a 100% service-based organization to a SaaS tech-enabled services company, inclusive of program management and migration strategy• Successfully re-positioned the company for internal process migration from services to software across all divisions.• Achieved green light from investors, board and executive team to transition the business

Montreal, Quebec, Ca

(Montréal) Wirkn’s job-marketplace for candidates and hiring manager offers a video-profile experience vs paper-based resumes + job boards • Founder, US organization - responsible for all business dev, client, partner and agency partnerships + investor relations• Hired divisions for sales, communications & marketing, activation/onboarding and customer-success functions• Defined SaaS launch strategy, forecasting and revenue projections, led product-market fit, partner + channel GTM • Validated ROI market opportunity, competitive landscape, internal business case, angel and debt fundingAccomplishments• Launched Wirkn platform, scaled from zero to revenue positive in 18 months • Delivered partner and ecosystem readiness to 2,800 global brands, 10,000+ retail locations and 85 Tier-1 shopping centersRanked 2017 Top 6 Ranking Best Job Search Engine

Kitchener, Ontario, Ca

(New York, Los Angeles) (MediaLab acquisition) 300M user, consumer messaging and AI chatbot platform * Equity partner and first US employee - Founded NYC office, hired and led all US operations, sales, marketing channel partnerships and agencies* Produced KIK’s monetization platform, established KIK revenue and engagement model * Established 5 GTM brand category targets – Media & Entertainment, Agency holding companies, CPG brands, Sports leagues/franchises and FMCG* Positioned business case, investor strategy and communication materials for future equity funding roundsAccomplishments* Scaled KIK from $50M startup to $1B+ company valuation * Investor relations, raised $107M equity funding (Union Square Ventures, TenCent, Foundation Capital, Spark Capital)* Brokered all US integrations – over 75 brand partners and agencies, including MTV, Comedy Central, VH1, Funny or Die, NBC News, Burger King, Skullcandy, Omnicom

Paris, Ile De France, Fr

(New York) (Big Fuel acquisition) World’s first pure-play social media agency * Member of executive leadership team & Viviki Global Social Media Council - after Publicis acquisition * Managed two divisions - Strategic Business Development, Innovation & Technical Architecture * Led and grew our largest and most complex strategic accounts to revenues totaling over $40M per annum – General Motors, Samsung, Gatorade, TMobile, Starwood Hotels* Founded Innovation & Technical Development unit to build and patent social media management platform (SMMS), named Social Vault™ Accomplishments* Grew agency profile and revenue leading to an acquisition in 2011 by Publicis Groupe. * Post-acquisition, promoted to committee member of Vivaki Global Social Media Council at Publicis Groupe

Nyc , La, Us

(New York) An Omnicom Strategic Agency (Madison Avenue)Executive Digital Director * Led and developed TBWA’s new digital business division for New York* Involved in all new brand pitches and strategic client retention with sister Omnicom agency Starcom Media Vest, Zenith Optimedia and PHD * Team-lead to 35 cross-discipline staff of strategist, digital marketing, creative, product managementAccomplishments* Won and delivered multimillion dollar, award-winning work for Michelin, ABSOLUT, Pernod Ricard, British Airways Member of the TBWA Global Digital Advisory.

New York, Ny, Us

(New York) (Accenture acquisition $475M) Creative and Digital Agency of the year over 25x times, AdAge Agency of the Decade 2010-2019* Co-founder Droga5 with David Droga * Built complete digital agency capabilities and management for Droga5 Accomplishments* Won and delivered client engagements – L’Oreal, Sephora, Volvo, Nike, New Era

Redmond, Washington, Us

(New York) M&E dedicated to transforming global media conglomerates into their first iteration as digital brandsIndustry Solution Director - Media and Entertainment Sector * Created a media vertical dedicated to the education and ecosystem-readiness of digital transformation * Client lead - Viacom, Time Warner, Disney and News Corporation, Publicis, Omnicom, IPG, WPP and the delivery of their first digital and video content platforms MTV.com, CNN.com, HBO.com, CBS, ESPN* GTM development of M&E line of business solutions and industry partner network including: * Microsoft One solution -– XBOX, Windows Media Player + DRM, Surface touch platform (Project: Milan), Microsoft HOME, Digital Rights Management and Windows Media Player * Led operations and delivered the first-ever in-space software upgrade to astronauts onboard NASA’s International Space Station (ISS) in partnership with Kennedy Space Center, TXAccomplishments* Zero to $187MM annualized revenue over three years * Launched Microsoft’s 13th Vertical practice – Media and Entertainment (existing verticals were FinServ, Oil & Energy, Automotive etc)Microsoft Global Solution Team of the Year 2003.